Distributing content via content publishing platforms

• US 10,198,403 B2
• Filed: 05/27/2016
• Issued: 02/05/2019
• Est. Priority Date: 05/27/2016
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Gevka, Igor, Chen, Yufei, Joshi, Sarang Mohan, Ma, Hongda
• Primary Examiner(s): Baderman, Scott T
• Assistant Examiner(s): Mrabi, Hassan
• Application Number:
  US15/167,873
• Publication Number:
  US 20170344515A1
• Time in Patent Office: 984 Days
• Field of Search: 715201
• CPC Class Codes: G06F 16/3344 using natural language analysis
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/131 Fragmentation of text files, e.g. creating reusable text-blocks; Linking to fragments, e.g. using XInclude; Namespaces
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/151 Transformation

Abstract

Content provider systems publish content via content publishing platforms. An online system is associated with multiple content publishing platforms. Each content publishing platform is associated with policies that determine whether a content item is acceptable for publishing via the content publishing platform. For example, the policy may specify dimensions of a media object of the content item, keywords that are unacceptable for publishing via the content publishing platform, and so on. The online system receives requests from content provider systems to publish content via a particular content publishing platform. The online system determines whether the content item is suitable for publishing via one or more other content publishing platforms. The online system determines whether the content provider system approves publishing content via any of the identified content publishing platforms. The online system may deliver the content item to all content publishing platforms approved by the content provider system.

Claims

1. A method comprising:

maintaining, by an online system, a plurality of content publishing platforms, each content publishing platform enforcing a set of policies, the set of policies determining whether a content item qualifies for publication via the content publishing platform;

storing, by the online system, a set of rules implementing the set of policies associated with the content publishing platform, the set of rules comprising a common set of rules that apply to each of the plurality of content publishing platforms, and a platform-specific set of rules corresponding to individual content publishing platforms;

receiving, by the online system, from a content provider, a content item for publishing by a first content publishing platform from the plurality of content publishing platforms, the content comprising one or more of text and media;

identifying metadata of the content item describing one or more attributes of the one or more text and media of the content item;

comparing the metadata of the content item to the common set of rules to determine the content item complies with the common set of rules;

determining whether the content item complies with the set of policies of the first content publishing platform;

determining that the content item fails to comply with the set of policies of a second content publishing platform but a modification would result in compliance of the set of policies of the second content publishing platform, the second content publishing platform different from the first content publishing platform;

identifying, through the metadata, a component of the content item that causes the content item to fail to comply with the set of policies of the second content publishing platform;

modifying, by the online system that maintains both the first and the second content publishing platforms, the component of the content item to generate a modified content item that complies with the set of policies of the second content publishing platform; and

delivering, by the online system, the modified content item via the second content publishing platform.

2. The method of claim 1, further comprising:

recommending to the content provider, the second content publishing platform for publishing the modified content item; and

receiving an approval from the content provider to deliver the modified content item via the second content publishing platform.

3. The method of claim 1, wherein the metadata comprises text, and comparing the metadata of the content item to the common set of rules comprises comparing the text from the metadata with a predefined set of keywords.

4. The method of claim 1, wherein the content item comprises one of an image or a video, and the metadata comprises dimensions of the image or the video.

5. The method of claim 1, wherein the content item comprises an image, and the metadata comprises one or more tags associated with the image.

6. The method of claim 1, further comprising:

responsive to modifying the component of the content item to generate the modified content item, sending a recommendation to the content provider to publish the modified content item via the second content publishing platform.

7. The method of claim 1, further comprising:

responsive to determining that the content item fails to comply with the policies of the first content publishing platform, sending a recommendation to the content provider to modify the content item to comply with the policies of the first content publishing platform.

8. The method of claim 7, wherein the content item comprises a media object, and a dimension of the media object is modified in the modified content item.

9. The method of claim 7, wherein the content item comprises a media object, and a resolution of the media object is modified in the modified content item.

10. A non-transitory computer readable storage medium, storing instructions for:

maintaining, by an online system, a plurality of content publishing platforms, each content publishing platform enforcing a set of policies, the set of policies determining whether a content item qualifies for publication via the content publishing platform;

storing, by the online system, a set of rules comprising a common set of rules that apply to each of the plurality of content publishing platforms, and a platform-specific set of rules corresponding to individual content publishing platforms;

receiving, by the online system, from a content provider, a content item for publishing by a first content publishing platform from the plurality of content publishing platforms, the content comprising one or more of text and media;

identifying metadata of the content item describing one or more attributes of the one or more text and media of the content item;

comparing the metadata of the content item to the common set of rules to determine the content item complies with the common set of rules;

determining whether the content item complies with the set of policies of the first content publishing platform;

determining that the content item fails to comply with the set of policies of a second content publishing platform but a modification would result in compliance of the set of policies of the second content publishing platform, the second content publishing platform different from the first content publishing platform;

identifying, through the metadata, a component of the content item that causes the content item to fail to comply with the set of policies of the second content publishing platform;

modifying, by the online system that maintains both the first and the second content publishing platforms, the component of the content item to generate a modified content item that complies with the set of policies of the second content publishing platform; and

delivering, by the online system, the modified content item via the second content publishing platform.

11. The non-transitory computer readable storage medium of claim 10, further storing instructions for:

recommending to the content provider, the second content publishing platform for publishing the modified content item; and

receiving an approval from the content provider to deliver the modified content item via the second content publishing platform.

12. The non-transitory computer readable storage medium of claim 10, wherein the metadata comprises text, and comparing the metadata of the content item to the common set of rules comprises comparing the text from the metadata with a predefined set of keywords.

13. The non-transitory computer readable storage medium of claim 10, wherein the content item comprises one of an image or a video, and the metadata comprises dimensions of the image or the video.

14. The non-transitory computer readable storage medium of claim 10, wherein the content item comprises an image, and the metadata comprises one or more tags associated with the image.

15. The non-transitory computer readable storage medium of claim 10, further comprising:

responsive to modifying the component of the content item to generate the modified content item, sending a recommendation to the content provider to publish the modified content item via the second content publishing platform.

16. The non-transitory computer readable storage medium of claim 10, further comprising:

responsive to determining that the content item fails to comply with the policies of the first content publishing platform, sending a recommendation to the content provider to modify the content item to comply with the policies of the first content publishing platform.

17. A computer system comprising:

one or more processors; and

a non-transitory computer readable storage medium, storing instructions for executing by the one or more processors, the instructions for;

maintaining, by an online system, a plurality of content publishing platforms, each content publishing platform enforcing a set of policies, the set of policies determining whether a content item qualifies for publication via the content publishing platform;

storing, by the online system, a set of rules implementing the set of policies associated with the content publishing platform, the set of rules comprising a common set of rules that apply to each of the plurality of content publishing platforms, and a platform-specific set of rules corresponding to individual content publishing platforms;

receiving, by the online system, from a content provider, a content item for publishing by a first content publishing platform from the plurality of content publishing platforms, the content comprising one or more of text and media;

identifying metadata of the content item describing one or more attributes of the one or more text and media of the content item;

comparing the metadata of the content item to the common set of rules to determine the content item complies with the common set of rules;

determining whether the content item complies with the set of policies of the first content publishing platform;

determining that the content item fails to comply with the set of policies of a second content publishing platform but a modification would result in compliance of the set of policies of the second content publishing platform, the second content publishing platform different from the first content publishing platform;

identifying, through the metadata, a component of the content item that causes the content item to fail to comply with the set of policies of the second content publishing platform;

modifying, by the online system that maintains both the first and the second content publishing platforms, the component of the content item to generate a modified content item that complies with the set of policies of the second content publishing platform; and

delivering, by the online system, the modified content item via the second content publishing platform.

18. The computer system of claim 17, wherein the non-transitory computer readable storage medium stores further instructions for:

recommending to the content provider the second content publishing platform for publishing the modified content item; and

receiving an approval from the content provider to deliver the modified content item via the second content publishing platform.

19. The computer system of claim 17, wherein the non-transitory computer readable storage medium stores further instructions for:

responsive to determining that the content item fails to comply with the policies of the first content publishing platform, sending a recommendation to the content provider to modify the content item to comply with the policies of the first content publishing platform.

20. The computer system of claim 17, wherein the content item comprises a media object, and a dimension of the media object is modified in the modified content item.