Distributing content via content publishing platforms
First Claim
1. A method comprising:
- maintaining, by an online system, a plurality of content publishing platforms, each content publishing platform enforcing a set of policies, the set of policies determining whether a content item qualifies for publication via the content publishing platform;
storing, by the online system, a set of rules implementing the set of policies associated with the content publishing platform, the set of rules comprising a common set of rules that apply to each of the plurality of content publishing platforms, and a platform-specific set of rules corresponding to individual content publishing platforms;
receiving, by the online system, from a content provider, a content item for publishing by a first content publishing platform from the plurality of content publishing platforms, the content comprising one or more of text and media;
identifying metadata of the content item describing one or more attributes of the one or more text and media of the content item;
comparing the metadata of the content item to the common set of rules to determine the content item complies with the common set of rules;
determining whether the content item complies with the set of policies of the first content publishing platform;
determining that the content item fails to comply with the set of policies of a second content publishing platform but a modification would result in compliance of the set of policies of the second content publishing platform, the second content publishing platform different from the first content publishing platform;
identifying, through the metadata, a component of the content item that causes the content item to fail to comply with the set of policies of the second content publishing platform;
modifying, by the online system that maintains both the first and the second content publishing platforms, the component of the content item to generate a modified content item that complies with the set of policies of the second content publishing platform; and
delivering, by the online system, the modified content item via the second content publishing platform.
2 Assignments
0 Petitions
Accused Products
Abstract
Content provider systems publish content via content publishing platforms. An online system is associated with multiple content publishing platforms. Each content publishing platform is associated with policies that determine whether a content item is acceptable for publishing via the content publishing platform. For example, the policy may specify dimensions of a media object of the content item, keywords that are unacceptable for publishing via the content publishing platform, and so on. The online system receives requests from content provider systems to publish content via a particular content publishing platform. The online system determines whether the content item is suitable for publishing via one or more other content publishing platforms. The online system determines whether the content provider system approves publishing content via any of the identified content publishing platforms. The online system may deliver the content item to all content publishing platforms approved by the content provider system.
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Citations
20 Claims
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1. A method comprising:
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maintaining, by an online system, a plurality of content publishing platforms, each content publishing platform enforcing a set of policies, the set of policies determining whether a content item qualifies for publication via the content publishing platform; storing, by the online system, a set of rules implementing the set of policies associated with the content publishing platform, the set of rules comprising a common set of rules that apply to each of the plurality of content publishing platforms, and a platform-specific set of rules corresponding to individual content publishing platforms; receiving, by the online system, from a content provider, a content item for publishing by a first content publishing platform from the plurality of content publishing platforms, the content comprising one or more of text and media; identifying metadata of the content item describing one or more attributes of the one or more text and media of the content item; comparing the metadata of the content item to the common set of rules to determine the content item complies with the common set of rules; determining whether the content item complies with the set of policies of the first content publishing platform; determining that the content item fails to comply with the set of policies of a second content publishing platform but a modification would result in compliance of the set of policies of the second content publishing platform, the second content publishing platform different from the first content publishing platform; identifying, through the metadata, a component of the content item that causes the content item to fail to comply with the set of policies of the second content publishing platform; modifying, by the online system that maintains both the first and the second content publishing platforms, the component of the content item to generate a modified content item that complies with the set of policies of the second content publishing platform; and delivering, by the online system, the modified content item via the second content publishing platform. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A non-transitory computer readable storage medium, storing instructions for:
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maintaining, by an online system, a plurality of content publishing platforms, each content publishing platform enforcing a set of policies, the set of policies determining whether a content item qualifies for publication via the content publishing platform; storing, by the online system, a set of rules comprising a common set of rules that apply to each of the plurality of content publishing platforms, and a platform-specific set of rules corresponding to individual content publishing platforms; receiving, by the online system, from a content provider, a content item for publishing by a first content publishing platform from the plurality of content publishing platforms, the content comprising one or more of text and media; identifying metadata of the content item describing one or more attributes of the one or more text and media of the content item; comparing the metadata of the content item to the common set of rules to determine the content item complies with the common set of rules; determining whether the content item complies with the set of policies of the first content publishing platform; determining that the content item fails to comply with the set of policies of a second content publishing platform but a modification would result in compliance of the set of policies of the second content publishing platform, the second content publishing platform different from the first content publishing platform; identifying, through the metadata, a component of the content item that causes the content item to fail to comply with the set of policies of the second content publishing platform; modifying, by the online system that maintains both the first and the second content publishing platforms, the component of the content item to generate a modified content item that complies with the set of policies of the second content publishing platform; and delivering, by the online system, the modified content item via the second content publishing platform. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A computer system comprising:
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one or more processors; and a non-transitory computer readable storage medium, storing instructions for executing by the one or more processors, the instructions for; maintaining, by an online system, a plurality of content publishing platforms, each content publishing platform enforcing a set of policies, the set of policies determining whether a content item qualifies for publication via the content publishing platform; storing, by the online system, a set of rules implementing the set of policies associated with the content publishing platform, the set of rules comprising a common set of rules that apply to each of the plurality of content publishing platforms, and a platform-specific set of rules corresponding to individual content publishing platforms; receiving, by the online system, from a content provider, a content item for publishing by a first content publishing platform from the plurality of content publishing platforms, the content comprising one or more of text and media; identifying metadata of the content item describing one or more attributes of the one or more text and media of the content item; comparing the metadata of the content item to the common set of rules to determine the content item complies with the common set of rules; determining whether the content item complies with the set of policies of the first content publishing platform; determining that the content item fails to comply with the set of policies of a second content publishing platform but a modification would result in compliance of the set of policies of the second content publishing platform, the second content publishing platform different from the first content publishing platform; identifying, through the metadata, a component of the content item that causes the content item to fail to comply with the set of policies of the second content publishing platform; modifying, by the online system that maintains both the first and the second content publishing platforms, the component of the content item to generate a modified content item that complies with the set of policies of the second content publishing platform; and delivering, by the online system, the modified content item via the second content publishing platform. - View Dependent Claims (18, 19, 20)
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Specification