Combining updates of a social network feed

• US 10,200,337 B2
• Filed: 07/24/2018
• Issued: 02/05/2019
• Est. Priority Date: 04/18/2016
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Naidu, Kaushick
• Primary Examiner(s): Lai, Michael C
• Application Number:
  US16/044,025
• Publication Number:
  US 20180331995A1
• Time in Patent Office: 196 Days
• Field of Search: 709206
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/216 Handling conversation history, e.g. grouping of messages in sessions or threads
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

Disclosed are examples of systems, apparatus, methods and computer program products for combining updates of a social network feed. In some implementations, a feed of a social networking system can be configured to share feed items associated with an enterprise record. The feed items can include a first update associated with a first user. A first request to share a comment on the first update can be processed. A second request to share a first post in a feed can be processed. The first post can be related to the first update based on a first attribute conforming to a second attribute. A combined update can be generated based on the first post being related to the first update. The combined update can be displayed in a feed.

Claims

1. A system comprising:

a database system implemented using a server system comprising at least one processor, the database system associated with a social networking system, the database system configured to cause;

obtaining a first request to share a comment on a first update in a feed of the social networking system;

obtaining a second request to share a second update in a feed of the social networking system, the second update being independent of the first update and independent of the comment;

determining, using one or more data objects stored in a database, or processing a notification, using the one or more data objects, that the second update is related to the first update based at least in part on at least one first attribute of the first update conforming to at least one second attribute of the second update;

defining, based on the second update being related to the first update, a combined update comprising at least;

the first update, the comment, and the second update; and

displaying the combined update on a user device, the displayed update comprising a graphical indication that the first update, the comment, and the second update have been combined.

2. The system of claim 1, wherein the first attribute is related to user-submitted content of the first post, and the user-submitted content comprises social media message content related to a stage of a sales process, the stage of the sales process identified by the at least one first attribute and the at least one second attribute.

3. The system of claim 1, the database system further configured to cause:

displaying a recommendation of a third update to combine with the combined update.

4. The system of claim 1, wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

5. The system of claim 4, wherein the displayed update identifies the first type of CRM record.

6. The system of claim 1, wherein the first request is based on user input related to a first enterprise record.

7. The system of claim 6, wherein the comment identifies the first enterprise record.

8. A method comprising:

obtaining a first request to share a comment on a first update in a feed of a social networking system associated with a database system;

obtaining a second request to share a second update in a feed of the social networking system, the second update being independent of the first update and independent of the comment;

determining, using one or more data objects stored in a database, or processing a notification, using the one or more data objects, that the second update is related to the first update based at least in part on at least one first attribute of the first update conforming to at least one second attribute of the second update;

defining, based on the second update being related to the first update, a combined update comprising at least;

the first update, the comment, and the second update; and

causing display of the combined update on a user device, the displayed update comprising a graphical indication that the first update, the comment, and the second update have been combined.

9. The method of claim 8, wherein the first attribute is related to user-submitted content of the first post, and the user-submitted content comprises social media message content related to a stage of a sales process, the stage of the sales process identified by the at least one first attribute and the at least one second attribute.

10. The method of claim 8, further comprising:

causing a recommendation of a third update to combine with the combined update to be displayed.

11. The method of claim 8, wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

12. The method of claim 11, wherein the displayed update identifies the first type of CRM record.

13. The method of claim 8, wherein the first request is based on user input related to a first enterprise record.

14. A non-transitory computer-readable medium storing program code to be executed by at least one processor, the program code comprising instructions configured to cause:

obtaining a first request to share a comment on a first update in a feed of a social networking system associated with a database system;

obtaining a second request to share a second update in a feed of the social networking system, the second update being independent of the first update and independent of the comment;

determining, using one or more data objects stored in a database, or processing a notification, using the one or more data objects, that the second update is related to the first update based at least in part on at least one first attribute of the first update conforming to at least one second attribute of the second update;

defining, based on the second update being related to the first update, a combined update comprising at least;

the first update, the comment, and the second update; and

displaying the combined update on a user device, the displayed update comprising a graphical indication that the first update, the comment, and the second update have been combined.

15. The non-transitory computer-readable medium of claim 14, wherein the first attribute is related to user-submitted content of the first post, and the user-submitted content comprises social media message content related to a stage of a sales process, the stage of the sales process identified by the at least one first attribute and the at least one second attribute.

16. The non-transitory computer-readable medium of claim 14, the instructions further configured to cause:

displaying a recommendation of a third update to combine with the combined update.

17. The non-transitory computer-readable medium of claim 14, wherein the at least one first attribute and the at least one second attribute identify a first type of customer relationship management (CRM) record.

18. The non-transitory computer-readable medium of claim 17, wherein the displayed update identifies the first type of CRM record.

19. The non-transitory computer-readable medium of claim 14, wherein the first request is based on user input related to a first enterprise record.

20. The non-transitory computer-readable medium of claim 19, wherein the comment identifies the first enterprise record.