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Method and apparatus for content replacement in live production

  • US 10,200,749 B2
  • Filed: 04/08/2009
  • Issued: 02/05/2019
  • Est. Priority Date: 04/10/2008
  • Status: Active Grant
First Claim
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1. A system for seamlessly distributing content within live production, the system comprising:

  • a broadcast production system that assembles a script for automated rundown to distribute a live program, the script including a plurality of content segments comprising audio and video content for the live program that is received from a news room computer system (NRCS);

    a database storing a plurality of alternative content segments each having a unique identifier and a respective duration time; and

    a plurality of encoders including;

    a first encoder that encodes the plurality of content segments into a first coding format for linear transmission over of a first set of channels including at least one of a terrestrial television broadcast channel, a cable channel and a satellite channel,a second encoder that encodes the plurality of content segments into a second coding format for non-linear transmission over an internet channel that includes a client-server network of webpages, anda transcoder that encodes the plurality of alternative content segments as uncompressed data for transmission over the internet channel,wherein the broadcast production system includes;

    a workflow manger that executes the script and transmits the plurality of content segments encoded in the first coding format as a first data stream as over-the-air content over at least one of the first set of channels and transmits the plurality of content segments encoded in the second coding format as a second data stream as the over-the-air content over the internet channel,a time slot identifier that receives, from the NRCS, at least one time slot within the plurality of content segments, wherein the at least one time slot includes an occurrence time and a duration time associated with the plurality of content segments,an alternative content segment selector that selects, from the database, at least one of the alternative content segments, such that the duration of the selected at least one alternative content segment is within the duration time of the at least one time slot, andan alternative content distributor that seamlessly stitches the uncompressed data of the selected at least one alternative content segment in the second data stream at the occurrence time of the at least one time slot as over-the-internet content over the internet channel, such that the stitched and uncompressed data does not replace any of the plurality of content segments transmitted in the second data stream.

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