Systems and methods for optimization of data element utilization according to multi-touch attribution

• US 10,204,355 B1
• Filed: 09/22/2015
• Issued: 02/12/2019
• Est. Priority Date: 09/22/2015
• Status: Active Grant

• Current Assignee: Adap.tv, Inc. (Apollo Global Management, Inc.)
• Original Assignee: Adap.tv, Inc. (Apollo Global Management, Inc.)
• Inventors: Cory, Amir, Krzoska, Katherine, Liu, Shubo, Badeau, Garrett
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US14/861,800
• Time in Patent Office: 1,239 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods are disclosed for optimizing distribution of resources to data elements, comprising receiving a designation of one or more data elements for distribution; receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of at least one data element of the one or more data elements, to be tracked; forecasting a return on investment, associated with distribution of the one or more data elements, based on a forecast of occurrences of the plurality of electronic event types; and optimizing distribution of resources to the one or more data elements based on the forecasted return on investment.

Claims

1. A computer-implemented method for optimizing distribution of resources for data elements, comprising:

receiving, at one or more computers, a designation of one or more data elements for distribution;

receiving, at the one or more computers, a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of a data element of the one or more data elements, to be tracked, wherein each of the plurality of electronic event types are associated with a primary objective, the primary objective comprising one or more key performance indicators comprising a click count, a completion count, and/or a conversion count;

receiving, at the one or more computers, a designation of a hierarchical priority of the primary objective;

receiving, at the one or more computers, a designation of a secondary objective, a constraint, and hierarchical priority associated with the primary objective relative to the secondary objective, the secondary objective comprising one or more key performance indicators comprising a click count, a completion count, and/or a conversion count;

forecasting a future performance of the one or more key performance indicators, associated with the primary objective and the secondary objective, associated with distribution of the one or more data elements; and

optimizing, at the one or more computers, consistent with the constraint, distribution of the one or more data elements based on the primary objective and secondary objective, and the hierarchical priority associated with the primary objective relative to the secondary objective, such that meeting the primary objective is given a higher priority than the secondary objective.

2. The computer-implemented method of claim 1, further comprising:

receiving, at the one or more computers, tracking data associated with actual occurrences of each of the designated plurality of electronic event types associated with the at least one data element; and

determining, by the one or more computers, an actual return on investment, associated with the at least one data element, based on the tracking data.

3. The computer-implemented method of claim 2, further comprising:

updating, by the one or more computers, a forecasted return on investment based, at least in part, upon the determined actual return on investment.

4. The computer-implemented method of claim 2, further comprising:

updating, by the one or more computers, a forecasted return on investment in a recurring manner based upon an updated actual return on investment and the forecasted return on investment.

5. The computer-implemented method of claim 1, wherein the tracking data comprises multi-touch attribution data.

6. The computer-implemented method of claim 1, wherein optimizing distribution of resources the one or more data elements further comprises:

increasing, by the one or more computers, resources to the data element of the one or more data elements based on a determination that the data element is associated with a higher return on investment than a second data element of the one or more data elements.

7. A system for optimizing distribution of resources for data elements, comprising:

a data storage device storing instructions for optimizing distribution of resources to data elements; and

a processor configured to execute the instructions to perform a method including;

receiving a designation of one or more data elements for distribution;

receiving a designation of a plurality of electronic event types detectable over a network, the plurality of electronic event types being associated with receipt or electronic display of a data element of the one or more data elements, to be tracked, wherein each of the plurality of electronic event types are associated with a primary objective, the primary objective comprising one or more performance indicators comprising a click count, a completion count, and/or a conversion count;

receiving a designation of a hierarchical priority of the primary objective;

receiving a designation of a secondary objective, a constraint, and hierarchical priority associated with the primary objective relative to the secondary objective the secondary objective comprising one or more key performance indicators comprising a click count, a completion count, and/or a conversion count;

forecasting a future performance of the one or more key performance indicators, associated with the primary objective and the secondary objective, associated with distribution of the one or more data elements; and

optimizing, consistent with the constraint, distribution of the one or more data elements based on the primary objective and secondary objective, and the hierarchical priority associated with the primary objective relative to the secondary objective, such that meeting the primary objective is given a higher priority than the secondary objective.

8. The system of claim 7, wherein the processor is further configured for:

receiving tracking data associated with actual occurrences of each of the designated plurality of electronic event types associated with the at least one data element; and

determining an actual return on investment, associated with the at least one data element, based on the tracking data.

9. The system of claim 8, wherein the processor is further configured for:

updating a forecasted return on investment based, at least in part, upon the determined actual return on investment.

10. The system of claim 8, wherein the processor is further configured for:

updating a forecasted return on investment in a recurring manner based upon an updated actual return on investment and the forecasted return on investment.

11. The system of claim 7, wherein the tracking data comprises multi-touch attribution data.

12. The system of claim 7, wherein optimizing distribution of resources the one or more data elements further comprises:

increasing resources to the data element of the one or more data elements based on a determination that the data element is associated with a higher return on investment than a second data element of the one or more data elements.

13. A non-transitory computer-readable medium storing instructions that, when executed by a processor, cause the processor to perform a method of optimizing distribution of resources for data elements, the method including:

receiving a designation of one or more data elements for distribution;

receiving a designation of a plurality of electronic event types detectable over a network, the plurality of event types being associated with receipt or electronic display of a data element of the one or more data elements, to be tracked, wherein each of the plurality of electronic event types are associated with a primary objective, the primary objective comprising one or more key performance indicators comprising a click count, a completion count, and/or a conversion count;

receiving a designation of a hierarchical priority of the primary objective;

receiving a designation of a secondary objective, a constraint, and hierarchical priority associated with the primary objective relative to the secondary objective the secondary objective comprising one or more key performance indicators comprising a click count, a completion count, and/or a conversion count;

forecasting a future performance of the one or more key performance indicators, associated with the primary objective and the secondary objective, associated with distribution of the one or more data elements; and

optimizing, consistent with the constraint, distribution of the one or more data elements based on the primary objective and secondary objective, and the hierarchical priority associated with the primary objective relative to the secondary objective, such that meeting the primary objective is given a higher priority than the secondary objective.

14. The non-transitory computer-readable medium of claim 13, wherein the processor is further configured for:

receiving tracking data associated with actual occurrences of each of the designated plurality of electronic event types associated with the at least one data element; and

determining an actual return on investment, associated with the at least one data element, based on the tracking data.

15. The non-transitory computer-readable medium of claim 14, wherein the processor is further configured for:

updating a forecasted return on investment based, at least in part, upon the determined actual return on investment.

16. The non-transitory computer-readable medium of claim 14, wherein the processor is further configured for:

updating a forecasted return on investment in a recurring manner based upon an updated actual return on investment and the forecasted return on investment.

17. The non-transitory computer-readable medium of claim 13, wherein optimizing distribution of resources the one or more data elements further comprises:

increasing resources to the data element of the one or more data elements based on a determination that the data element is associated with a higher return on investment than a second data element of the one or more data elements.