Systems and methods for allocating communication resources via information technology infrastructure

• US 10,205,702 B1
• Filed: 03/30/2016
• Issued: 02/12/2019
• Est. Priority Date: 02/04/2016
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Akef, Ahmed Mohamed Hassan Osman, Kothari, Anshul, Andersson, Daniel, Agarwal, Amit, Kundani, Anshul, Singhal, Narendra Kumar
• Primary Examiner(s): Mundur, Padma
• Application Number:
  US15/085,624
• Time in Patent Office: 1,049 Days
• CPC Class Codes: G06F 16/86 Mapping to a database
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 2101/65 Telephone numbers
• CPC Class Codes: H04L 61/5076 Update or notification mechanisms, e.g. DynDNS
• CPC Class Codes: H04L 65/1069 Session establishment or de-establishment
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

The present disclosure is directed to allocating communication resources via information technology infrastructure. A system can provide a communication tag and an analytics tag for integration in a web site. The system can receive a request to allocate a phone number generated based on an interaction between the communication tag and the analytics tag. The request can include the communication endpoint identifier, the site identifier for the web site, and a bucket identifier formed from bucketing criteria corresponding to a network activity session of the computing device. The system can determine a virtual phone number to assign to a combination of the values of the fields provided in the request, and create a link between the assigned virtual number and the combination. The system can provide the assigned virtual phone number to the computing device that initiated the request.

Claims

1. A method of allocating communication resources via information technology infrastructure, comprising:

providing, by a data processing system including one or more processors, for integration in a web site, a communication tag established with a communication endpoint identifier and a site identifier for the web site;

providing, by the data processing system for integration in the web site, an analytics tag that i) uses criteria to determine a bucket identifier for network activity of a computing device responsive to detecting the network activity between the computing device and the web site, and ii) determines an identifier of a network activity session of the computing device responsive to detecting the network activity between the computing device and the web site;

receiving, by the data processing system via the communication tag, a request to allocate a virtual phone number including a first field comprising the communication endpoint identifier, a second field comprising the site identifier for the web site, a third field comprising the bucket identifier determined by the analytics tag based on the criteria, and a fourth field comprising a network activity session identifier for the computing device;

determining, by the data processing system, a number of active sessions associated with a provider of the web site;

comparing the number of active sessions with a threshold to select;

the bucket identifier responsive to the number of active sessions exceeding the threshold, or

the network activity session identifier responsive to the number of active sessions less than or equal to the threshold; and

providing, by the data processing system to the computing device, a virtual phone number assigned to the selected one of the bucket identifier or the network activity session identifier.

2. The method of claim 1, comprising:

determining, by the data processing system responsive to the request via the communication tag, the virtual phone number to assign to a combination of the communication endpoint identifier provided in the first field of the request, the site identifier provided in the second field of the request, and the selected one of the bucket identifier or the network activity session.

3. The method of claim 1, comprising:

creating, by the data processing system in a map data structure, a link between the virtual phone number and the combination of the communication endpoint identifier stored in the first field, the site identifier stored in the second field, and the selected one of the bucket identifier or the network activity session; and

providing, by the data processing system, the assigned virtual phone number to the computing device prior to termination of the link.

4. The method of claim 1, comprising:

creating, by the data processing system in a map data structure, responsive to the number of active sessions exceeding the threshold, a link between the virtual phone number and the combination of the communication endpoint identifier stored in the first field, the site identifier stored in the second field, and the bucket identifier; and

providing, by the data processing system, the assigned virtual phone number to the computing device prior to termination of the link.

5. The method of claim 1, comprising:

selecting, by the data processing system responsive to the request, the network activity session identifier based on the number of active sessions less than the threshold;

receiving, by the data processing system via a second communication tag executed by a second computing device, a second request to allocate a phone number, the second request including the bucket identifier determined by the analytics tag based on the criteria;

determining, by the data processing system, a second number of active sessions associated with the provider of the web site, the second number of active sessions greater than the threshold; and

providing, by the data processing system responsive to the second number of active sessions greater than the threshold, to the second computing device, a second virtual phone number assigned to the bucket identifier.

6. The method of claim 1, comprising:

receiving, by the data processing system, the request including the third field having the bucket identifier, the bucket identifier identifying a source, a medium, and a search query keyword.

7. The method of claim 1, comprising:

using, by the analytics tag, criteria including at least one of a source that directed the computing device to the web site, a medium via which the computing device accessed the web site, a campaign identifier, a search query keyword, or a location.

8. The method of claim 1, comprising:

accessing, by the data processing system, a plurality of available virtual numbers maintained in a pool data structure in memory of the data processing system; and

retrieving, by the data processing system responsive to the request via the communication tag, the virtual phone number from the plurality of available virtual numbers.

9. A system to allocate communication resources via information technology infrastructure, comprising:

a data processing system comprising one or more processors and memory;

a tag server executed by the data processing system to;

provide, for integration in a web site, a communication tag established with a communication endpoint identifier and a site identifier for the web site;

provide, for integration in the web site, an analytics tag that i) uses criteria to determine a bucket identifier for network activity of a computing device responsive to detecting the network activity between the computing device and the web site, and ii) determines an identifier of a network activity session of the computing device responsive to detecting the network activity between the computing device and the web site;

an allocation engine executed by the data processing system to;

receive, via the communication tag, a request to allocate a virtual phone number including a first field comprising the communication endpoint identifier, a second field comprising the site identifier for the web site, a third field comprising the bucket identifier determined by the analytics tag based on the criteria, and a fourth field comprising a network activity session identifier for the computing device;

determine a number of active sessions associated with a provider of the web site;

compare the number of active sessions with a threshold to select;

the bucket identifier responsive to the number of active sessions exceeding the threshold, or

the network activity session identifier responsive to the number of active sessions less than or equal to the threshold; and

provide, to the computing device, a virtual phone number assigned to the selected one of the bucket identifier or the network activity session identifier.

10. The system of claim 9, wherein the data processing system is further configured to:

determine, responsive to the request via the communication tag, the virtual phone number to assign to a combination of the communication endpoint identifier provided in the first field of the request, the site identifier provided in the second field of the request, and the selected one of the bucket identifier or the network activity session.

11. The system of claim 9, wherein the data processing system is further configured to:

create, in a map data structure, a link between the virtual phone number and the combination of the communication endpoint identifier stored in the first field, the site identifier stored in the second field, and the selected one of the bucket identifier or the network activity session; and

provide the assigned virtual phone number to the computing device prior to termination of the link.

12. The system of claim 9, wherein the data processing system is further configured to:

create, in a map data structure, responsive to the number of active sessions exceeding the threshold, a link between the virtual phone number and the combination of the communication endpoint identifier stored in the first field, the site identifier stored in the second field, and the bucket identifier; and

provide the assigned virtual phone number to the computing device prior to termination of the link.

13. The system of claim 9, wherein the data processing system is further configured to:

select, responsive to the request, the network activity session identifier based on the number of active sessions less than the threshold;

receive, via a second communication tag executed by a second computing device, a second request to allocate a phone number, the second request including the bucket identifier determined by the analytics tag based on the criteria;

determine a second number of active sessions associated with the provider of the web site, the second number of active sessions greater than the threshold; and

provide, by the data processing system responsive to the second number of active sessions greater than the threshold, to the second computing device, a second virtual phone number assigned to the bucket identifier.

14. The system of claim 9, wherein the data processing system is further configured to:

receive the request including the third field having the bucket identifier, the bucket identifier identifying a source, a medium, and a search query keyword.

15. The system of claim 9, wherein the analytics tag is further configured to:

use criteria including at least one of a source that directed the computing device to the web site, a medium via which the computing device accessed the web site, a campaign identifier, a search query keyword, or a location.

16. The system of claim 9, wherein the data processing system is further configured to:

access a plurality of available virtual numbers maintained in a pool data structure in memory of the data processing system; and

retrieve, responsive to the request via the communication tag, the virtual phone number from the plurality of available virtual numbers.