Custom content insertion
First Claim
Patent Images
1. A method comprising:
- receiving an advertisement insertion instruction over a first non-packet-switching protocol information stream;
sending, in response to receiving the advertisement insertion instruction, a query identifying one or more of a geographic area or a subject matter associated with a user; and
receiving, over a packet-switching protocol information stream, in response to the query, an advertisement based on the one or more of the geographic area or the subject matter identified in the query.
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Accused Products
Abstract
Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the insertion instruction. The method can further comprise receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device. The content can be customized for an end-user associated with the first computing device.
24 Citations
19 Claims
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1. A method comprising:
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receiving an advertisement insertion instruction over a first non-packet-switching protocol information stream; sending, in response to receiving the advertisement insertion instruction, a query identifying one or more of a geographic area or a subject matter associated with a user; and receiving, over a packet-switching protocol information stream, in response to the query, an advertisement based on the one or more of the geographic area or the subject matter identified in the query. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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one or more processors; and memory storing processor executable instructions that, when executed by the one or more processors, cause the apparatus to; receive an advertisement insertion instruction over a first non-packet-switching protocol information stream; send, in response to receiving the advertisement insertion instruction, a query identifying one or more of a geographic area or a subject matter associated with a user; and receiving, over a packet-switching protocol information stream, in response to the query, an advertisement based on the one or more of the geographic area or the subject matter identified in the query. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer-readable medium storing processor executable instructions that, when executed by at least one computing device, cause the at least one computing device to:
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receive an advertisement insertion instruction over a first non-packet-switching protocol information stream; send, in response to receiving the advertisement insertion instruction, a query identifying one or more of a geographic area or a subject matter associated with a user; and receiving, over a packet-switching protocol information stream, in response to the query, an advertisement based on the one or more of the geographic area or the subject matter identified in the query. - View Dependent Claims (16, 17, 18, 19)
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Specification