Custom content insertion

• US 10,205,764 B2
• Filed: 07/27/2017
• Issued: 02/12/2019
• Est. Priority Date: 02/12/2013
• Status: Active Grant

• Current Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Original Assignee: Comcast Cable Communications LLC (Comcast Corporation)
• Inventors: Broome, Gregory Allen, Burgess, Jason, Fliam, Richard
• Primary Examiner(s): Hamza, Faruk
• Assistant Examiner(s): Haque, Abusayeed M
• Application Number:
  US15/661,828
• Publication Number:
  US 20180077212A1
• Time in Patent Office: 565 Days
• CPC Class Codes: H04L 65/1059 End-user terminal functionalities specially adapted for real-time communication
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/75 Media network packet handling
• CPC Class Codes: H04L 65/764 at the destination reformatting of additional data in video clients H04N21/4355
• CPC Class Codes: H04N 21/20 Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the insertion instruction. The method can further comprise receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device. The content can be customized for an end-user associated with the first computing device.

Claims

1. A method comprising:

receiving an advertisement insertion instruction over a first non-packet-switching protocol information stream;

sending, in response to receiving the advertisement insertion instruction, a query identifying one or more of a geographic area or a subject matter associated with a user; and

receiving, over a packet-switching protocol information stream, in response to the query, an advertisement based on the one or more of the geographic area or the subject matter identified in the query.

2. The method of claim 1, further comprising reproducing the advertisement over a second non-packet-switching protocol information stream.

3. The method of claim 2, wherein reproducing the advertisement over the second non-packet-switching protocol information stream comprises reproducing the advertisement over a quadrature amplitude modulation transport stream.

4. The method of claim 1, wherein receiving the advertisement comprises decoding at least a portion of the packet-switching protocol information stream.

5. The method of claim 1, wherein the packet-switching protocol information stream comprises an internet protocol information stream.

6. The method of claim 1, wherein receiving the advertisement comprises receiving a logical address indicative of a source of the advertisement.

7. The method of claim 6, wherein receiving the advertisement comprises retrieving at least a portion of the advertisement from the source of the advertisement.

8. An apparatus, comprising:

one or more processors; and

memory storing processor executable instructions that, when executed by the one or more processors, cause the apparatus to;

receive an advertisement insertion instruction over a first non-packet-switching protocol information stream;

send, in response to receiving the advertisement insertion instruction, a query identifying one or more of a geographic area or a subject matter associated with a user; and

receiving, over a packet-switching protocol information stream, in response to the query, an advertisement based on the one or more of the geographic area or the subject matter identified in the query.

9. The apparatus of claim 8, wherein the processor executable instructions, when executed by the one or more processors, further cause the apparatus to reproduce the advertisement over a second non-packet-switching protocol information stream.

10. The apparatus of claim 9, wherein the processor executable instructions that, when executed by the one or more processors, cause the apparatus to reproduce the advertisement over the second non-packet-switching protocol information stream further comprise processor executable instructions that, when executed by the one or more processors, cause the apparatus to reproduce the advertisement over a quadrature amplitude modulation transport stream.

11. The apparatus of claim 8, wherein the processor executable instructions that, when executed by the one or more processors, cause the apparatus to receive the advertisement further comprise processor executable instructions that, when executed by the one or more processors, cause the apparatus to decode at least a portion of the packet-switching protocol information stream.

12. The apparatus of claim 8, wherein the packet-switching protocol information stream comprises an interne protocol information stream.

13. The apparatus of claim 8, wherein the processor executable instructions that, when executed by the one or more processors, cause the apparatus to receive the advertisement further comprise processor executable instructions that, when executed by the one or more processors, cause the apparatus to receive a logical address indicative of a source of the advertisement.

14. The apparatus of claim 13, wherein the processor executable instructions that, when executed by the one or more processors, cause the apparatus to receive the advertisement further comprise processor executable instructions that, when executed by the one or more processors, cause the apparatus to retrieve at least a portion of the advertisement from the source of the advertisement.

15. A non-transitory computer-readable medium storing processor executable instructions that, when executed by at least one computing device, cause the at least one computing device to:

receive an advertisement insertion instruction over a first non-packet-switching protocol information stream;

send, in response to receiving the advertisement insertion instruction, a query identifying one or more of a geographic area or a subject matter associated with a user; and

receiving, over a packet-switching protocol information stream, in response to the query, an advertisement based on the one or more of the geographic area or the subject matter identified in the query.

16. The non-transitory computer-readable medium of claim 15, wherein the processor executable instructions, when executed by the at least one computing device, further cause the at least one computing device to reproduce the advertisement over a second non-packet-switching protocol information stream.

17. The non-transitory computer-readable medium of claim 16, wherein the processor executable instructions that, when executed by the at least one computing device, cause the at least one computing device reproduce the advertisement over the second non-packet-switching protocol information stream further comprise processor executable instructions that, when executed by the at least one computing device, cause the at least one computing device to reproduce the advertisement over a quadrature amplitude modulation transport stream.

18. The non-transitory computer-readable medium of claim 15, wherein the processor executable instructions that, when executed by the at least one computing device, cause the at least one computing device to receive the advertisement further comprise processor executable instructions that, when executed by the at least one computing device, cause the at least one computing device to decode at least a portion of the packet-switching protocol information stream.

19. The non-transitory computer-readable medium of claim 15, wherein the packet-switching protocol information stream comprises an internet protocol information stream.