Methods and apparatus to collect distributed user information for media impressions
First Claim
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1. A method, comprising:
- obtaining, by executing an instruction with a processor, a third-party device identifier or a user identifier corresponding to a client device;
obtaining, by executing an instruction with a processor, an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities;
sending, by executing an instruction with a processor, the third-party device identifier or the user identifier, the opt-out flag, and a media identifier from a first server to a second server associated with an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and
obtaining, by executing an instruction with a processor, an impression report in a network communication from the second server associated with the audience measurement entity, the impression report including demographic information corresponding to a logged impression of the media.
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Abstract
A disclosed example method involves obtaining a third-party device identifier or user identifier corresponding to a client device; obtaining an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities; sending the third-party device identifier or user identifier, the opt-out flag, and a media identifier to an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and receiving, from the audience measurement entity, an impression report corresponding to the media.
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Citations
21 Claims
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1. A method, comprising:
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obtaining, by executing an instruction with a processor, a third-party device identifier or a user identifier corresponding to a client device; obtaining, by executing an instruction with a processor, an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities; sending, by executing an instruction with a processor, the third-party device identifier or the user identifier, the opt-out flag, and a media identifier from a first server to a second server associated with an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and obtaining, by executing an instruction with a processor, an impression report in a network communication from the second server associated with the audience measurement entity, the impression report including demographic information corresponding to a logged impression of the media. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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a processor to; access a third-party device identifier or a user identifier corresponding to a client device; and access an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities; a server-to-server communicator to send the third-party device identifier or the user identifier, the opt-out flag, and a media identifier from a first server to a second server associated with an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and a communication interface to receive an impression report in a network communication from the second server associated with the audience measurement entity, the impression report including demographic information corresponding to a logged impression of the media. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer readable medium comprising machine-readable instructions that, when executed, cause a first server to at least:
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access a third-party device identifier or a user identifier corresponding to a client device; access an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities; send the third-party device identifier or the user identifier, the opt-out flag, and a media identifier to a second server associated with an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and receive an impression report in a network communication from the second server associated with the audience measurement entity, the impression report including demographic information corresponding to a logged impression of the media. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification