Display devices

• US 10,208,934 B2
• Filed: 12/26/2017
• Issued: 02/19/2019
• Est. Priority Date: 03/15/2013
• Status: Active Grant

• Current Assignee: Second Harvest Asia Ltd., The Coca-Cola Company
• Original Assignee: The Coca-Cola Company
• Inventors: Jurewicz, William Jefferson, Squires, James Allen, Haroldson, Barrett David, Duarte, Lawrence Alexander, Hueske, Jeremiah Matthew, Kwong, Lo Chi, Roske, Shawn, Obelleiro, Julio, Perkins, Mervin, West, Ryan, Revelas, Peter, Kirschner, Jonathan, Marchbanks, Lisa R., Presten, Marjorie, Brown, Kathrine Marie, Billig, Jeremy D., Bryant, Gregory Oren
• Primary Examiner(s): Edun, Muhammad N
• Application Number:
  US15/854,513
• Publication Number:
  US 20180231222A1
• Time in Patent Office: 420 Days
• Field of Search: None
• CPC Class Codes: F21V 21/22 telescopic
• CPC Class Codes: G06F 3/04845 for image manipulation, e.g. dragging, rotation, expansion or change of colour
• CPC Class Codes: G06F 3/1446 display composed of modules, e.g. video walls
• CPC Class Codes: G06T 11/60 Editing figures and text; Combining figures or text
• CPC Class Codes: G06T 19/00 Manipulating 3D models or images for computer graphics
• CPC Class Codes: G06T 3/18 Image warping, e.g. rearranging pixels individually
• CPC Class Codes: G09F 13/00 Illuminated signs; Luminous advertising G09F9/00, G09F11/00 take precedence; control of displays in general using static means to present variable information G09G
• CPC Class Codes: G09F 13/005 Illumination controller or illuminated signs including an illumination control system
• CPC Class Codes: G09F 13/0454 Slidable panels or parts
• CPC Class Codes: G09F 13/30 with moving light sources, e.g. rotating luminous tubes
• CPC Class Codes: G09F 13/34 with light sources co-operating with movable members, e.g. with shutters to cover or uncover the light source apparatus wherein advertising or display material is moved in a continuous or intermittent succession G09F11/00; construction or details of lighting devices F21V11/00
• CPC Class Codes: G09F 2013/189 Three dimensional effects
• CPC Class Codes: G09F 2013/222 with LEDs
• CPC Class Codes: G09F 9/00 Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the variable information is permanently attached to a movable support G09F11/00; abacus G06C1/00; slide-rules G06G1/00
• CPC Class Codes: G09F 9/3026 Video wall, i.e. stackable semiconductor matrix display modules video wall control systems G06F3/1446, G09G2300/026
• CPC Class Codes: G09F 9/33 being semiconductor devices, e.g. diodes
• CPC Class Codes: G09F 9/372 the positions of the elements being controlled by the application of an electric field
• CPC Class Codes: G09G 2300/026 Video wall, i.e. juxtaposition of a plurality of screens to create a display screen of bigger dimensions
• CPC Class Codes: G09G 2300/0426 Layout of electrodes and connections
• CPC Class Codes: G09G 2320/0613 The adjustment depending on the type of the information to be displayed
• CPC Class Codes: G09G 2360/144 : the light being ambient light
• CPC Class Codes: G09G 2380/06 : Remotely controlled electronic signs other than labels
• CPC Class Codes: G09G 3/3433 : using light modulating elements actuated by an electric field and being other than liquid crystal devices and electrochromic devices using liquid crystal devices G09G3/36; using electrochromic devices G09G3/38
• CPC Class Codes: G09G 3/3648 : using an active matrix G09G3/367 - G09G3/3696 take precedence
• CPC Class Codes: G09G 5/02 : characterised by the way in which colour is displayed details of colour display specific for CRTs G09G1/28; specific for flat matrix panels other than liquid crystal displays G09G3/2003; specific for liquid crystal displays G09G3/3607
• CPC Class Codes: G09G 5/10 : Intensity circuits
• CPC Class Codes: H05K 7/00 : Constructional details common to different types of electric apparatus casings, cabinets, drawers H05K5/00

Abstract

A display device includes a base structure, a plurality of modules coupled to the base structure, where each of the modules include a plurality of actuator assemblies. Each of the actuator assemblies is individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules and is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

Claims

1. A display device, comprising:

a main display, the main display including lighting in both a stationary area and a dynamic area, the stationary area including at least one logo graphic;

a base structure;

a plurality of movable modules mounted to the base structure so as to form the dynamic area of the main display, each one of the plurality of movable modules including at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states; and

a plurality of non-movable modules mounted to the base structure so as to form the stationary area of the main display.

2. The display device of claim 1, further comprising a side display, the side display including a plurality of lit elements to further enhance the display device.

3. The display device of claim 1, further comprising a plurality of light modules coupled to each at least one actuator assembly.

4. The display device of claim 3, wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

5. The display device of claim 1, further comprising a controller coupled to each one of the plurality of movable modules, the controller being programmed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states.

6. The display device of claim 5, wherein the controller accesses a video file to determine a desired state from among the retracted state and the plurality of extended states for each at least one actuator assembly.

7. The display device of claim 1, wherein each at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

8. The display device of claim 7, wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

9. The display device of claim 7, wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

10. A system for displaying content, the system comprising:

a display device including;

a main display, the main display including lighting in both a stationary area and a dynamic area, the stationary area including at least one logo graphic;

a base structure;

a plurality of movable modules mounted to the base structure so as to form the dynamic area of the main display, each one of the plurality of movable modules including at least one actuator assembly positioned therein, with each at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states;

a plurality of non-movable modules mounted to the base structure so as to form the stationary area of the main display; and

a controller coupled to each one of the plurality of movable modules, the controller being programmed to control each at least one actuator assembly as each at least one actuator assembly moves between the retracted state and the plurality of extended states;

a computing device configured to generate content for the display device, the computing device including memory; and

a processing system encoding instructions that, when executed by the processing system, cause the processing system to control each at least one actuator assembly.

11. The system of claim 10, further comprising a side display, the side display including a plurality of lit elements to further enhance the display device.

12. The system of claim 10, further comprising a plurality of light modules coupled to each at least one actuator assembly.

13. The system of claim 12, wherein the plurality of light modules each includes a plurality of light-emitting diodes, with each of the plurality of light-emitting diodes providing a plurality of colors.

14. The system of claim 12, wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of each at least one actuator assembly and second content configured to control content displayed by the plurality of light modules, wherein the first content is a first video file that controls the motion of each at least one actuator assembly and the second content is a second video file that controls the content displayed by the plurality of light modules, with the first and second contents being synchronized so that the motion matches the content.

15. The system of claim 10, wherein each at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

16. The system of claim 15, wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.

17. The system of claim 15, wherein the actuator is a linear actuator, and wherein the linear actuator includes a servo motor positioned to slide the moving cube along the holding tube between the retracted state and the plurality of extended states.

18. A method for controlling a display device, the display device including a main display, the main display including a stationary area and a dynamic area, the stationary area including at least one logo graphic, the method comprising:

sending a first signal for controlling at least one actuator assembly, the first signal being a first video file that controls the motion of the at least one actuator assembly, with the at least one actuator assembly being individually controllable to move between a retracted state and a plurality of extended states;

sending a second signal for controlling at least one light module, the second signal being a second video file that controls the content displayed by the at least one light module, with the at least one light module being coupled to the at least one actuator assembly;

synchronizing the first and second signals to generate a desired effect on the display device;

displaying a three dimensional visualization of the display device;

generating three dimensional content from the three dimensional visualization; and

controlling the at least one actuator and the at least one light module using the three dimensional content.

19. The method of claim 18, wherein the at least one actuator assembly includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube; and

an actuator coupled between the holding tube and the moving cube, the actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

20. The method of claim 19, wherein the moving cube includes a plurality of panels removably coupled to one another and sized to be positioned about the holding tube.