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Selecting users to receive a recommendation to establish connection to an object in a social networking system

  • US 10,210,458 B2
  • Filed: 11/19/2013
  • Issued: 02/19/2019
  • Est. Priority Date: 11/19/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • identifying a brand page within a social networking system that is maintained by the social networking system and is established by an entity, the brand page having less than a threshold number of connections to it by users of the social networking system, wherein connections to the brand page result in users receiving within the social networking system content posted to the brand page by the entity over a period of time;

    identifying a plurality of users of the social networking system connected to the brand page;

    responsive to identifying the users connected to the brand page, for each user;

    identifying one or more additional users of the social networking system that are connected to the user within the social networking system,retrieving information describing one or more attributes of the user connected to the brand page, andretrieving information describing one or more attributes associated with the one or more additional users,for each of the one or more additional users;

    determining a relationship factor between the user connected to the brand page and an additional user connected to the user, the determined relationship factor describing a number of attributes of the user connected to the brand page matching a number of attributes of the additional user,weighting the one or more attributes of the additional user based on the relationship factor, andselecting at least one of the one or more weighted attributes as classifiers for the brand page based on the weighting;

    identifying one or more of the additional users to receive a recommendation to establish a connection with the brand page based at least in part on the determined relationship factor having at least a threshold value;

    sending the recommendation to the one or more identified users;

    receiving, by the social networking system, a response to the recommendation from at least one of the plurality of identified users requesting to establish a connection to the brand page, that was recommended;

    connecting the responding user to the brand page by forming an edge in the social networking system between the responding user and the brand page, the edge representing an interaction between the responding user and the brand page, the edge stored by the social networking system in an edge store; and

    based on the edge stored within the social networking system, sending by the social networking system to the responding user a content posted to the brand page over a period of time.

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