Revenue sharing system that optimizes ad revenue with preformatted page generator and preview distribution system

• US 10,210,533 B2
• Filed: 11/20/2008
• Issued: 02/19/2019
• Est. Priority Date: 11/20/2007
• Status: Active Grant

• Current Assignee: RedGage, LLC
• Original Assignee: RedGage, LLC
• Inventors: Redlich, Daniel
• Primary Examiner(s): Abdi, Kambiz
• Assistant Examiner(s): Stibley, Michael R
• Application Number:
  US12/274,668
• Publication Number:
  US 20090132373A1
• Time in Patent Office: 3,743 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 40/00 Finance; Insurance; Tax strategies; Processing of corporate or income taxes
• CPC Class Codes: G06Q 40/12 Accounting

Abstract

The method and system of merges user-supplied electronic content with relevant ads based upon relevancy factors discerned form the ads and the content. Further, profiles and session histories of user-visitors are monitored and ad relevancy factors discerned form the profiles and session histories are employed to obtain user-relevant ads. The content relevant ads and user relevant ads are inserted into a preformed web page in addition to the user-supplied content. A revenue splitting module shares the ad referral or sales revenue from the click throughs to advertiser designated web sites. The relevancy factors relate to one or more of the supplied content, the user who uploaded the content, the user profile (previously input by the user), current session history, past session history, the user-group profiles and any user referral source. A comparator matches relevancy factors and ads. Ad selection by category, hierarchical or orthogonal match and high pay referral fees.

Claims

1. A method of sharing revenue with a plurality of users, one user supplying electronic content as a content provider user wherein the supplied electronic content is merged with one pre-formatted web page of a plurality of preformatted web pages, a plurality of users supplying a plurality of electronic content, comprising:

maintaining said plurality of pre-formatted web pages and a default pre-formatted web page,

and one or more advertisements and each advertisement having ad relational data associated therewith, each advertisement including an ad display and a hyperlink to an advertiser designated web site;

determining from said electronic content supplied by said content provider user one or more relevancy factors related to one or more of;

the supplied content, said content provider user, a predetermined user profile for a visitor user, a predetermined user group profile, and a user referral source;

matching the determined one or more relevancy factors with said ad relational data and

merging user supplied content from said content provider user with the pre-formatted web page and one or more advertisements based upon the match, resulting in a merged web page with user supplied content, relational advertisements, corresponding ad displays and hyperlinks;

publishing the resulting merged web page on the Internet at a respective assigned Internet address;

tracking at least one of associated sales referral fees or advertising revenue fees made via said corresponding ad display and hyperlink;

wherein another user of said plurality of users supplying supplemental electronic content as a supplemental content provider user for said resulting merged web page;

repeating the determination of one or more relevancy factors for said supplemental content and repeating the matching of relevancy factors with said ad relational data;

merging said supplemental content with further advertisements matching relevancy factors and ad relational data and said resulting merged web page;

republishing the supplementally merged web page;

sharing said associated fees with said content provider user, and a user referral source and said supplemental content provider user based upon a predetermined formula accounting for;

the supplied content respectively supplied by said content provider user and said supplemental content provider user, frequency of other content from said content provider user and said supplemental content provider user, a predetermined visitor user profile, a predetermined user group profile, and said user referral source; and

publishing the resulting plurality of merged web pages with respective plurality of user supplied content and relational advertisements on the Internet at respective assigned Internet addresses, each unique to said plurality of electronic content but having the same server address which subsumes each respective assigned Internet address.

2. A method of sharing revenue as claimed in claim 1 wherein determining said one or more relevancy factors includes determining the relevancy of at least the user supplied content by analysis of one or more of:

a supplied content source,

a supplied content originator or creator,

a time of creation of said supplied content, a geographic location of creation of said supplied content, and a semantic content of said supplied content.

3. A method of sharing revenue as claimed in claim 1 wherein matching the determined one or more relevancy factors with said ad relational data includes one or more of:

a hierarchical-based analysis of relevancy factors and ad relational data, an orthogonal-based analysis of relevancy factors and ad relational data, and a semantically-based analysis of relevancy factors and ad relational data.

4. A method of sharing revenue as claimed in claim 1 wherein said matching includes determining an absence of a match between said user supplied one or more relevancy factors and said ad relational data, and, in the absence of said match, merging said default pre-formed web page with one or more default advertisements, the resulting merged default web page being published with said one or more default advertisements.

5. A method of sharing revenue as claimed in claim 1 wherein said one user is an initial content provider and said one user is one of a plurality of users, others of said plurality of users supplying further supplemental electronic content as further supplemental content providers for said resulting merged web page, the method including:

repeating the determination of one or more relevancy factors for said further supplemental content and repeating the matching of relevancy factors with said ad relational data; and

merging said further supplemental content with further advertisements matching relevancy factors and ad relational data and said merged web page; and

republishing the further supplementally merged web page at said a respective assigned Internet address.

6. A method of sharing revenue as claimed in claim 1 wherein said sharing of said associated fees includes accounting for views by said plurality of users of said resulting merged web page.

7. A method of sharing revenue as claimed in claim 1 wherein said content provider supplies additional electronic content which is processed into additional resulting merged web pages at additional respective assigned Internet addresses, and wherein said sharing of said associated sales referral fees includes accounting for said additional electronic content supplied by said content provider.

8. A method of sharing revenue as claimed in claim 7 wherein accounting for said frequency of other user supplied content includes accounting for said additional electronic content supplied by said content provider.

11. A method of sharing revenue with the user supplied electronic content as claimed in claim 1 wherein said electronic content from said user is preexisting user controlled content from various third party content web sites and the method including activating upload programs to obtain said preexisting user controlled content from said third party content web sites as said electronic content supplied by said user.

12. A method of sharing revenue as claimed in claim 11 wherein the activating of the upload programs to obtain said preexisting user controlled content occurs with one or more of:

a user granted permission to obtain said user controlled content from said third party content web site;

user content identified as being available on the third party content web site;

a user granting authorization or approval to obtain said user controlled content from said third party content web site.

13. A method of sharing revenue as claimed in claim 12 wherein the preexisting user controlled content is obtained by one of a system extraction, download, upload, copy, or transfer process from the third party content web site for subsequent processing by determining relevancy factors and merging.

9. A method of sharing revenue with a content provider supplying electronic content wherein the supplied electronic content is merged into a preformatted web page with advertisements relevant to said content and advertisements relevant to a user-visitor, said user-visitor being one user of a plurality of registered users and non-registered users who view the merged web page, a plurality of users supplying a plurality of electronic content, comprising:

maintaining a plurality of preformatted web pages;

maintaining access to a first plurality of content-related advertisements, each content-related advertisement having content ad relational data associated therewith and a respective content ad display and hyperlink to a corresponding content advertiser designated web site;

maintaining access to a second plurality of user-related (user-r) advertisements, each user-related advertisement having user ad relational data associated therewith and a respective user-r ad display and hyperlink to a corresponding user-r advertiser designated web site;

determining, from said electronic content supplied by said content provider, one or more content relevancy factors related to one or more of;

the supplied content, the content provider,

a predetermined user profile for said content provider, a predetermined user group profile for said content provider, and a referral source for said content provider;

matching the determined one or more content relevancy factors with said content ad relational data;

determining one or more user relevancy factors from said user-visitor, said user-visitor relevancy factors related to one or more of;

user-visitor session history, a predetermined user-visitor profile, a predetermined user-visitor group profile, and a referral source for said user-visitor;

matching the determined one or more user relevancy factors with said user ad relational data;

merging, into one said preformatted web page, said electronic content supplied by said content provider, said one or more advertisements having matching content relevancy factors and content ad relational data, said one or more advertisements having matching user relevancy factors and user ad relational data, the matching advertisements having respective ad displays and corresponding hyperlinks, thereby forming a resulting merged web page; and

publishing the resulting merged web page with the supplied content and content relational advertisements, ad displays and hyperlinks and user relational advertisements, ad displays and hyperlinks on the Internet at an assigned Internet address;

tracking at least one of an associated sales referral fee or an advertising revenue fee made via a user-visitor ad display; and

,

sharing said associated fees with said content provider based upon a predetermined formula accounting for two or more of;

the supplied content, a frequency of other content supplied by said content provider, a predetermined user-visitor profile, a predetermined user-visitor group profile, and

a user-visitor referral source;

wherein another user-visitor of said plurality of user-visitors supplying supplemental electronic content as a supplemental content provider user for said resulting merged web page;

repeating the determination of one or more content relevancy factors or the user relevancy factors for said supplemental content and repeating the matching of content ad relevancy factors and user relevancy factors with said ad relational data;

merging said supplemental content with further advertisements, said further advertisements having matching content relevancy factors and user relevancy factors, thereby forming a supplemental resulting merged web page;

republishing said supplemental merged web page;

sharing said associated fees with said content provider user, a user referral source and said supplemental content provider user based upon a predetermined formula accounting for;

the supplied content respectively supplied by said content provider user and said supplemental content provider user, a frequency of other content from said content provider user and said supplemental content provider user, a predetermined user profile, a predetermined user group profile, and user referral source; and

for said plurality of users supplying said plurality of electronic content, publishing the resulting plurality of resulting merged web pages with respective plurality of user supplied content and content relational advertisements and user relational advertisements on the Internet at respective assigned Internet addresses, each unique to said plurality of electronic content but having the same server address which subsumes each respective assigned Internet address.

10. A method of sharing revenue as claimed in claim 9 wherein said one or more advertisements having matching content relevancy factors and content ad relational data and said one or more advertisements having matching user relevancy factors and user ad relational data, exceed said preformatted web page space and the method includes selecting advertisements for merger based upon a higher referral fees for said designated advertisers.