Venue guest device message prioritization

• US 10,210,542 B2
• Filed: 02/26/2015
• Issued: 02/19/2019
• Est. Priority Date: 02/26/2014
• Status: Active Grant

• Current Assignee: Blazer And Flip Flops, Inc.
• Original Assignee: Blazer And Flip Flops, Inc.
• Inventors: Bass, Joshua David, Ziskind, Benjamin Harry, Sahadi, Scott Sebastian
• Primary Examiner(s): Hamilton, Matthew L
• Application Number:
  US14/632,884
• Publication Number:
  US 20150242890A1
• Time in Patent Office: 1,454 Days
• Field of Search: 705 14
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A system to improve end-user monetization in a captive audience environment is disclosed. Mobile and wearable users may be engaged by way of contextual and perishable messaging. Such messaging is dynamically updated and maintained to provide a unique messaging experience which increases monetization opportunities, which may utilize location based technologies.

Claims

1. A method comprising:

receiving, by a server executing an application, a trigger rule for a promotion, the trigger rule indicating that the promotion will be available to a plurality of user devices in response to identifying that a plurality of user device locations corresponding to the plurality of user devices are within a previously-defined venue area, the plurality of user devices corresponding to a plurality of users who are located within the previously-defined venue area, wherein the promotion is associated with an event time and with an event location that is within the previously-defined venue area;

receiving, by the server executing the application, a perishable rule for the promotion, wherein the perishable rule indicates when the promotion will end for at least a subset of the plurality of user devices;

determining, by the server executing the application, that the promotion has not expired and that an inventory associated with the promotion remains;

retrieving, by the server executing the application, a plurality of schedules associated with the plurality of users from the plurality of user devices executing a calendar application;

checking, by the server executing the application, the plurality of schedules against the promotion by identifying one or more event start times, one or more event end times, one or more travel times, and one or more scheduled activities;

prioritizing, by the server executing the application and in response to checking the plurality of schedules against the promotion, a highest priority subset of the plurality of users by ranking the highest priority subset of the plurality of users higher than a second subset of the plurality of users based on a first subset of the plurality of schedules associated with the highest priority subset of the plurality of users being most compatible with the promotion while a second subset of the plurality of schedules associated with the second subset of the plurality of users conflicts with the promotion;

transmitting, by the server executing the application, the promotion to one or more of the plurality of user devices associated with the highest priority subset of the plurality of users; and

tracking, by the server executing the application, interaction with the promotion by the one or more of the plurality of user devices associated with the highest priority subset of the plurality of users.

2. The method of claim 1, wherein the plurality of users are VIP users, further comprising communicating the promotion to one or more non-VIP user devices after the promotion has been communicated to the plurality of users, wherein the one or more non-VIP user devices correspond to one or more non-VIP users who are not VIP users.

3. The method of claim 1, further comprising receiving the plurality of user device locations from the plurality of user devices, wherein at least one of the plurality of user device locations is generated using a global positioning system (GPS) receiver of at least one of the plurality of user devices.

4. The method of claim 1, wherein the event time is one of a start time associated with the promotion or a end time associated with the promotion.

5. The method of claim 1, wherein the prioritizing the highest priority subset of the plurality of users is also based on physical proximity between the event location and locations of the one or more of the plurality of user devices associated with the highest priority subset of the plurality of users.

6. The method of claim 1, further comprising receiving data corresponding to at least one of the plurality of user device locations that is based on detection by one of the plurality of user devices of a signal strength from hardware other than the plurality of user devices.

7. The method of claim 1, wherein the prioritizing the highest priority subset of the plurality of users is also based on an indication that another good or service is currently available to a first user of the highest priority subset of the plurality of users.

8. The method of claim 1, wherein the prioritizing the highest priority subset of the plurality of users is also based on each of the highest priority subset of the plurality of users being a VIP user and a remainder of users of the plurality of users other than the highest priority subset of the plurality of users not being VIP users.

9. The method of claim 1, further comprising communicating the promotion to a VIP user device corresponding to a VIP user before communicating the promotion to any of the one or more of the plurality of user devices associated with the highest priority subset of the plurality of users.

10. The method of claim 1, wherein the prioritizing the highest priority subset of the plurality of users is also based on a prior purchase history of a first user of the highest priority subset of the plurality of users.

11. The method of claim 1, wherein the prioritizing the highest priority subset of the plurality of users is also based on identifying that a first user of the highest priority subset of the plurality of users lacks a good or service associated with the promotion.

12. The method of claim 11, wherein the prioritizing the highest priority subset of the plurality of users is also based on identifying that the first user of the highest priority subset of the plurality of users also lacks a superior good or service that is superior to the good or service associated with the promotion.

13. The method of claim 1, wherein the prioritizing the highest priority subset of the plurality of users is also based on a historical responsiveness to one or more previous promotions of a first user of the highest priority subset of the plurality of users.

14. The method of claim 1, further comprising identifying that the promotion has ended for a first user of the highest priority subset of the plurality of users includes identifying that a current time has reached or exceeded an expiration time identified by the perishable rule.

15. The method of claim 1, wherein identifying that the promotion has ended for a first user of the highest priority subset of the plurality of users is based on one of identifying that the first user has deleted the promotion, identifying that the first user has used the promotion, or identifying that the first user has left the promotion unopened for at least a predetermined amount of time.

16. The method of claim 1, wherein the perishable rule indicates that the promotion will end for a first user of the highest priority subset of the plurality of users when an inventory associated with the promotion reaches an inventory limit, and wherein identifying that the promotion has ended for the first user is based on identifying that the inventory has reached the inventory limit.

17. The method of claim 1, wherein the prioritizing the highest priority subset of the plurality of users to receive the promotion is based at least in part on travel history within the previously-defined venue area.

18. The method of claim 1, wherein identifying that the promotion has ended for a first user of the highest priority subset of the plurality of users is based on identifying that the first user cannot reach the event location by the event time based on a first travel time between a location of the first user and the event location.

19. The method of claim 1, further comprising re-prioritizing the highest priority subset of the plurality of users, as the highest priority subset of the plurality of users enter or exit the previously-defined venue area.