Displaying merchandise with avatars

• US 10,210,544 B2
• Filed: 12/17/2014
• Issued: 02/19/2019
• Est. Priority Date: 12/17/2014
• Status: Active Grant

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Zabaneh, May
• Primary Examiner(s): Kujundzic, Dino
• Application Number:
  US14/573,996
• Publication Number:
  US 20160180391A1
• Time in Patent Office: 1,525 Days
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

A system and method comprises one or more processors coupled to a memory and reads instructions from the memory to perform the step of determining that a user is near the store, determining an object for recommending to the user from an inventory for the store, rendering a digital image of an avatar wearing the object, and instructing a device to display the digital image of the avatar wearing the object.

Claims

1. A system comprising:

a non-transitory memory; and

one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising;

determining, by a beacon associated with a store, that a user device associated with a user is located within a range threshold of a location of the store;

automatically retrieving, based on an identity of the user, user information representing physical characteristics of the user;

determining an object for recommending to the user of the user device based at least in part on the physical characteristics of the user;

generating, based on the physical characteristics of the user, an avatar that represents a digital image of the user;

generating a digital representation of the object based on information related to the object retrieved from a computer server associated with the store;

presenting an interactive user interface on a first display of the user device, wherein the interactive user interface comprises a first presentation of the avatar wearing the digital representation of the object;

presenting, on a second display associated with the store, a second presentation of the avatar wearing the digital representation of the object; and

in response to receiving a first user input with the interactive user interface presented on the user device, causing the second presentation of the avatar to display a first movement of the avatar wearing the digital representation of the object.

2. The system of claim 1, wherein the determining that the user device is located within the range threshold comprises receiving communications, from the beacon, indicating a proximity of the user device to the beacon.

3. The system of claim 1, wherein the user is a first user, wherein the physical characteristics of the first user are first physical characteristics, and wherein the determining the object comprises:

determining a group of users having physical characteristics within a predetermined threshold of the first physical characteristics of the first user; and

determining the object based on object preferences of the group of users.

4. The system of claim 1, wherein the operations further comprise:

receiving, via the interactive user interface, a second user interaction indicating a modification to an option of the object; and

modifying the digital representation of the object in response to the second user interface.

5. The system of claim 1, wherein the operations further comprise:

presenting, on the interactive user interface, purchase options for purchasing the object; and

receiving, from the user device, a purchase request indicating one of the purchase options.

6. The system of claim 1, wherein the object is a wearable object.

7. The system of claim 1, wherein the beacon is situated at a sidewalk outside the store.

8. The system of claim 1, wherein the operations further comprise:

tracking, via the interactive user interface, user interactions of the user with the avatar;

determining a second object for recommending to the user based on the tracked user interactions with the avatar and the inventory of the store; and

presenting a digital representation of the second object on the user device.

9. The system of claim 1, wherein the first movement comprises at least one of a rotation or a movement along a catwalk.

10. The system of claim 1, wherein the operations further comprise causing the digital representation of the object to move according to a first characteristic of the object.

11. The system of claim 1, wherein the digital representation of the object is partially transparent when the digital representation of the object is worn by the avatar.

12. A computer implemented method comprising:

determining, by one or more hardware processors using a beacon associated with a store, that a user device associated with a user is located within a range threshold of a location of the store;

automatically retrieving, by the one or more hardware processors based on an identity of the user, user information representing physical characteristics of the user;

determining, by the one or more hardware processors, an object for recommending to the user of the user device based at least in part on the physical characteristics of the user;

generating, by the one or more hardware processors, based on the physical characteristics of the user, an avatar that represents a digital image of the user;

generating, by the one or more hardware processors, a digital representation of the object based on information related to the object retrieved from a computer server associated with the store;

presenting, by the one or more hardware processors, an interactive user interface on a first display of the user device, wherein the interactive user interface comprises a first presentation of the avatar wearing the digital representation of the object;

presenting, by the one or more hardware processors on a second display associated with the store, a second presentation of the avatar wearing the digital representation of the object; and

in response to receiving a first user input with the interactive user interface presented on the user device, causing, by the one or more hardware processors, the second presentation of the avatar to display a first movement of the avatar wearing the digital representation of the object.

13. The method of claim 12, wherein the determining that the user device is located within the range threshold comprises receiving communications, from the beacon, indicating a proximity of the user device to the beacon.

14. The method of claim 12, wherein the user is a first user, wherein the physical characteristics of the first user are first physical characteristics, and wherein the determining the object comprises;

determining a group of users having physical characteristics within a predetermined threshold of the first physical characteristics of the first user; and

determining the object based on object preferences of the group of users.

15. The method of claim 12, wherein the determining the object comprises:

accessing a browsing history of the user device; and

determining that the browsing history does not indicate access, at an online store associated with the store, for the object.

16. The computer implemented method of claim 12, further comprising:

tracking, via the interactive user interface, user interactions of the user with the avatar;

determining a second object for recommending to the user based on the tracked user interactions with the avatar and the inventory of the store; and

presenting a digital representation of the second object on the user device.

17. The computer implemented method of claim 12, wherein the first movement comprises movement along a catwalk.

18. A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

determining, based on an indication from a beacon associated with a store, that a user device of a user is located within a range threshold of a location of the store;

automatically retrieving, based on an identity of the user, user information representing physical characteristics of the user;

determining an object for recommending to the user based at least in part on the physical characteristics of the user;

generating, based on the physical characteristics of the user, an avatar that represents a digital image of the user;

generating a digital representation of the object based on information related to the object retrieved from a computer server associated with the store;

presenting an interactive user interface on a first display of the user device, wherein the interactive user interface comprises a first presentation of the avatar wearing the digital representation of the object;

presenting, on a second display associated with the store, a second presentation of the avatar wearing the digital representation of the object; and

in response to receiving a first user input with the interactive user interface presented on the user device, causing the second presentation of the avatar to display a first movement of the avatar wearing the digital representation of the object.

19. The non-transitory machine-readable medium of claim 18, wherein the user is a first user, wherein the physical characteristics of the first user are first physical characteristics, and wherein the determining the object comprises:

determining a group of users having physical characteristics within a predetermined threshold of the first physical characteristics of the user; and

determining the object based on object preferences of the group of users.

20. The non-transitory machine-readable medium of claim 18, wherein the operations further comprise:

receiving a pause data collection setting from the user device;

receiving an indication that the object was purchased by the user; and

preventing recording of the indication that the object was purchased by the user based on the pause data collection setting.