Method, medium, and apparatus to generate electronic mobile measurement census data
First Claim
1. An apparatus to correct media measurement data generated by a server, comprising:
- an impression server, at an audience measurement entity, to generate electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices;
an assignment modeler to;
select attributes associated with the electronic mobile measurement data to include in a model;
generate the model based on the attributes and a first portion of the electronic mobile measurement data; and
determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices; and
an impression corrector to, when the percentage satisfies a threshold;
determine;
(a) when a user operating a client device is a primary user based on the model, and (b) when the user operating the client device is one of a plurality of secondary users based on the model; and
associate demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error generated by the impression server when generating the electronic mobile measurement data.
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Accused Products
Abstract
Disclosed example methods include generating electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices, selecting attributes associated with the electronic mobile measurement data to include in a model, generating the model based on the attributes and a first portion of the electronic mobile measurement data, determining a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices, and in response to the percentage satisfying a threshold, identifying a user operating a client device as at least one of a primary user or one of a plurality of secondary users based on the model, and associating demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error.
189 Citations
20 Claims
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1. An apparatus to correct media measurement data generated by a server, comprising:
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an impression server, at an audience measurement entity, to generate electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices; an assignment modeler to; select attributes associated with the electronic mobile measurement data to include in a model; generate the model based on the attributes and a first portion of the electronic mobile measurement data; and determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices; and an impression corrector to, when the percentage satisfies a threshold; determine;
(a) when a user operating a client device is a primary user based on the model, and (b) when the user operating the client device is one of a plurality of secondary users based on the model; andassociate demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error generated by the impression server when generating the electronic mobile measurement data. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A tangible computer readable storage medium comprising instructions which, when executed, cause a processor to at least:
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generate electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices; select attributes associated with the electronic mobile measurement data to include in a model; generate the model based on the attributes and a first portion of the electronic mobile measurement data; determine a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices; and when the percentage satisfies a threshold; determine;
(a) when a user operating a client device is a primary user based on the model, and (b) when the user operating the client device is one of a plurality of secondary users based on the model; andassociate demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error generated by an impression server when generating the electronic mobile measurement data. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A method to correct media measurement data generated by a server, comprising:
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generating electronic mobile measurement data based on network communications received from client devices, the network communications corresponding to media accessed at the client devices; selecting, by executing an instruction with a processor, attributes associated with the electronic mobile measurement data to include in a model; generating, by executing an instruction with the processor, the model based on the attributes and a first portion of the electronic mobile measurement data; determining, by executing an instruction with the processor, a percentage of a second portion of the electronic mobile measurement data that the model correctly associates with corresponding users of the client devices; and in response to the percentage satisfying a threshold, executing an instruction with the processor to; determine;
(a) when a user operating a client device is a primary user based on the model, and (b) when the user operating the client device is one of a plurality of secondary users based on the model; andassociate demographic information of the identified user with the electronic mobile measurement data to reduce a misattribution error generated by an impression server when generating the electronic mobile measurement data. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification