Server-side advertisement injection

• US 10,217,138 B1
• Filed: 01/29/2013
• Issued: 02/26/2019
• Est. Priority Date: 01/29/2013
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Mills, Brent Robert, Teodorescu, Dan Catalin
• Primary Examiner(s): Stoltenberg, David J
• Application Number:
  US13/752,947
• Time in Patent Office: 2,219 Days
• Field of Search: 705 1466, 705 1453, 705 1464, 705 1472, 705 1449, 705 1467, 705 1454, 705 2662, 705 267
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

Aspects of server-side advertisement injection are described. In one embodiment, a computing device includes logic that receives a request for content from a client device. The logic identifies a targeted advertisement for a user of the client device based on information in the request. The logic further obtains a manifest file associated with the requested content, generates a second manifest file based on a combination of the first manifest file and the targeted advertisement, and transmits the second manifest file to the client device. Because the second manifest file includes references to clips of the content and the targeted advertisement, the client device can play back the content and advertisement without the necessary processing overhead required to manage client-side buffering and insertion of the advertisement within the content.

Claims

1. A non-transitory computer-readable medium embodying a program that, when executed by at least one computing device, directs the at least one computing device to at least:

access a user database according to a user identifier received from a client device;

identify at least one advertisement manifest including references to clips of an advertisement and interactive content instructions to direct the client device to present a user interface element for interaction with the advertisement;

obtain a content manifest including references to clips of content based on a request from the client device;

generate an interleaved manifest file by interleaving the references to clips of the advertisement and the interactive content instructions among the references to clips of the content requested from the client device;

generate a manifest file map comprising a plurality of map markers, the plurality of map markers indicating which clips in the interleaved manifest file correspond to the advertisement and to the content, respectively, and at least one of the plurality of map markers indicating a position of at least one of the clips of the advertisement relative to a total length of the advertisement; and

transmit the interleaved manifest file and the manifest file map to the client device in reply to the request from the client device, wherein at least one of the at least one computing device or the client device is directed to monitor a network bandwidth and select at least one of the references to clips of the content in the interleaved manifest file in response to the network bandwidth.

2. The non-transitory computer-readable medium of claim 1, wherein the program further directs the at least one computing device to:

generate a content stream based on the interleaved manifest file; and

transmit the content stream to the client device.

3. The non-transitory computer-readable medium of claim 1, wherein the program further directs the at least one computing device to:

receive, from the client device, an indicator that a clip of the advertisement has been requested from or played by the client device; and

transmit an acknowledgment that the clip of the advertisement has been requested or played, at a predetermined timing after receipt of the indicator.

4. A system, comprising:

at least one computing device; and

an application stored on at least one memory device that, when executed by the at least one computing device, directs the at least one computing device to at least;

receive a request for content and contextual information from a client device;

identify an advertisement manifest based on the contextual information, the advertisement manifest including a plurality of references to clips of an advertisement at different playback qualities of the advertisement;

obtain a first manifest file associated with the request for content, the first manifest file including a plurality of references to content at different playback qualities of the content;

generate a second manifest file by interleaving the plurality of references to the clips of the advertisement at different playback qualities among the plurality of references to the clips of the content at different playback qualities;

generate a manifest file map comprising a plurality of map markers, the plurality of map markers indicating which clips in the second manifest file correspond to the advertisement and to the content, respectively, and at least one of the plurality of map markers indicating a position of at least one of the clips of the advertisement relative to a total length of the advertisement; and

transmit the second manifest file and the manifest file map to the client device, wherein at least one of the at least one computing device or the client device is directed to monitor a network bandwidth and select at least one of the plurality of references to the clips of the content in the second manifest file in response to the network bandwidth.

5. The system of claim 4, wherein the contextual information is associated with a profile of a user of the client device, and the advertisement comprises a video, audio, or interactive advertisement.

6. The system of claim 4, wherein

the contextual information comprises an identifier of a user of the client device;

and

the at least one computing device is further directed to access a user database according to the identifier to identify a plurality of ad targeting segments for the user based on a profile of the user.

7. The system of claim 4, wherein

the advertisement manifest further comprises interactive content associated with the advertisement;

and

the interactive content includes instructions to direct the client device to present a user interface element for interaction with the advertisement.

8. The system of claim 4, wherein the manifest file map indicates the position of the at least one of the clips of the advertisement among to the clips of the content in the second manifest file.

9. The system of claim 4, wherein at least one of the at least one computing device or the client device is further directed to select at least one of the plurality of references to clips of the advertisement in the second manifest file in response to the network bandwidth.

10. The system of claim 4, wherein the at least one computing device is further configured to:

identify a plurality of advertisements based on the contextual information; and

interleave the plurality of references to clips of the advertisement among the plurality of references to the clips of the content according to a list of points within the first manifest file to insert advertisements.

11. The system of claim 4, wherein the at least one computing device is further configured to:

generate a content stream based on the second manifest file; and

transmit the content stream to the client device.

12. The system of claim 4, wherein the at least one computing device is further configured to:

receive, from the client device, an indicator that a clip of the advertisement has been requested or played back; and

transmit an acknowledgment that the clip of the advertisement has been requested or played back, at a predetermined timing after receipt of the indicator.

13. A method, comprising:

receiving, by at least one computing device, a request for content and contextual information associated with a profile of a user of a client device;

identifying, by the at least one computing device, an advertisement manifest based on the contextual information, the advertisement manifest including a plurality of references to clips of an advertisement at different playback qualities of the advertisement;

obtaining, by the at least one computing device, a first manifest file associated with the request for content, the first manifest file including a plurality of references to content at different playback qualities of the content;

generating, by the at least one computing device, a second manifest file by interleaving the plurality of references to the clips of the advertisement at different playback qualities among the plurality of references to the clips of the content at different playback qualities;

generating, by the at least one computing device, a manifest file map comprising a plurality of map markers, the plurality of map markers indicating which clips in the second manifest file correspond to the advertisement and to the content, respectively, and at least one of the plurality of map markers indicating a position of at least one of the clips of the advertisement relative to a total length of the advertisement; and

transmitting the second manifest file and the manifest file map to the client device, wherein at least one of the at least one computing device or the client device is directed to monitor a network bandwidth and select at least one of the plurality of references to the clips of the content in the second manifest file in response to the network bandwidth.

14. The method of claim 13, wherein

the contextual information comprises an identifier of the user of the client device;

and

the method further comprises accessing a user database according to the identifier to identify a plurality of ad targeting segments for the user.

15. The method of claim 13, wherein

the advertisement manifest further comprises interactive content associated with the advertisement;

and

the interactive content includes instructions which direct the client device to present a user interface element for interaction with the advertisement.

16. The method of claim 13, wherein the manifest file map indicates the position of the at least one of the clips of the advertisement among to the clips of the content in the second manifest file.

17. The method of claim 13, further comprising selecting, by at least one of the at least one computing device or the client device, at least one of the plurality of references to clips of the advertisement in the second manifest file in response to the network bandwidth.

18. The method of claim 13, wherein

the identifying comprises identifying a plurality of advertisements based on the contextual information;

and

generating the second manifest file further comprises interleaving the plurality of references to clips of the advertisement among the plurality of references to the clips of the content according to a list of points within the first manifest file to insert advertisements.

19. The method of claim 13, further comprising:

receiving, from the client device, an indicator that a clip of the advertisement has been requested or played back; and

at a predetermined timing after receipt of the indicator, transmitting an acknowledgment that the clip of the advertisement has been requested or played back.

20. The method of claim 13, further comprising:

disabling, by the client device, a fast forward feature of a media player of the client device based on the manifest file map.