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Customizing client experiences within a media universe

  • US 10,217,185 B1
  • Filed: 09/29/2014
  • Issued: 02/26/2019
  • Est. Priority Date: 08/08/2014
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • one or more computing devices configured to implement a media universe (MU) system comprising;

    a digital asset repository configured to store a plurality of digital assets related to a world of a media universe;

    a digital media module configured to stream digital media content related to the world of the media universe to a client device, wherein the digital media content comprises a plurality of layers, wherein a particular layer of the plurality of layers comprises one or more hooks configured to identify one or more locations corresponding to one or more digital assets included in the digital media content;

    a design module configured to;

    receive design input from a user via the client device specifying one or more design features or elements for a custom digital asset to be inserted at a particular location of the one or more locations identified by a particular hook of the one or more hooks;

    generate the custom digital asset at least in part according to the design input received from the user and according to a particular digital asset corresponding to the particular location; and

    store the custom digital asset to the digital asset repository; and

    a graphics processing and rendering module configured to;

    receive the custom digital asset from the digital asset repository;

    render custom digital media content based on the digital media content and the custom digital asset received from the digital asset repository, wherein the custom digital media content comprises one or more alpha mask layers that include the custom digital asset, wherein the particular digital asset in the digital media content is replaced by the custom digital asset in the custom digital media content according to the one or more alpha mask layers and the particular hook; and

    send the custom digital media content to the client device with the digital media content.

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