Visitation tracking system

• US 10,219,111 B1
• Filed: 04/18/2018
• Issued: 02/26/2019
• Est. Priority Date: 04/18/2018
• Status: Active Grant

• Current Assignee: Snap, Inc.
• Original Assignee: Snap, Inc.
• Inventors: Chen, Xueyin, Jahangiri, Mehrdad
• Primary Examiner(s): Wyche, Myron
• Application Number:
  US15/956,073
• Time in Patent Office: 314 Days
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/487 using geographical or spatial information, e.g. location
• CPC Class Codes: G06F 16/909 using geographical or spatial information, e.g. location spatiotemporally dependent retrieval from the web G06F16/9537
• CPC Class Codes: H04L 51/10 Multimedia information
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences

Abstract

The present invention relates to a system to facilitate the identification of geo-cells, and the distribution of media content. A visitation tracking system is configured to retrieve location data from a client device, identify a geo-cell from among a set of geo-cells based on the location data, access a database that comprises media content associated with one or more physical location within the geo-cell, ranking a first media content among the media content, and loading the first media content at the client device based on the ranking, according to certain example embodiments.

Claims

1. A method comprising:

retrieving location data from a client device;

identifying a geo-cell from among a set of geo-cells based on the location data from the client device;

accessing a database that comprises location identifiers of one or more physical locations within the geo-cell, each location identified by the location identifiers associated with media content, the media content including a first media object associated with a first location within the geo-cell;

determining a user density of at least the first location located within the geo-cell, the user density based on a number of request to access the first media object associated with the first location;

ranking the first location among the location identifiers within the database based on the user density of the first location; and

loading the first media object at the client device based on the ranking of the first location among the location identifiers.

2. The method of claim 1, wherein the retrieving the location data from the client device includes:

receiving a request to launch an application at the client device; and

retrieving the location data from the client device in response to the receiving the request to launch the application at the client device.

3. The method of claim 1, wherein the location data includes a time-stamp, and the identifying the geo-cell from among the set of geo-cells based on the location data includes:

calculating a duration based on the time-stamp, the duration indicating a period of time that the client device was at a location identified by the location data; and

selecting the geo-cell from among the set of geo-cells based on the duration.

4. The method of claim 1, wherein the client device is associated with a user profile, and the ranking the location identifiers within the database is based on the user profile.

5. The method of claim 4, wherein the user profile comprises user profile data that includes historical location data, and wherein the ranking the location identifiers within the database is based on the historical location data.

6. The method of claim 4, wherein each of the one or more physical locations include location attributes, and wherein the ranking the location identifiers within the database includes:

ranking the one or more physical locations based on the user profile data and the location attributes; and

selecting the first media object based on the ranking of the first location among the location identifiers.

7. A system comprising:

a memory; and

at least one hardware processor coupled to the memory and comprising instructions that causes the system to perform operations comprising;

retrieving location data from a client device;

identifying a geo-cell from among, a set of geo-cells based on the location data from the client device;

accessing a database that comprises location identifiers of one or more physical locations within the geo-cell, each location identified by the location identifiers associated with media content, the media content including a first media object associated with a first location within the geo-cell;

determining a user density of at least the first location located within the geo-cell, the user density based on a number of request to access the first media object associated with the first location;

ranking the first location among the location identifiers within the database based on the user density of the first location; and

loading the first media object at the client device based on the ranking of the first location among the location identifiers.

8. The system of claim 7, wherein the retrieving the location data from the client device includes:

receiving a request to launch an application at the client device; and

retrieving the location data from the client device in response to the receiving the request to launch the application at the client device.

9. The system of claim 7, wherein the location data includes a time-stamp, and the identifying the geo-cell from among the set of geo-cells based on the location data includes:

calculating a duration based on the time-stamp, the duration indicating a period of time that the client device was at a location identified by the location data; and

selecting the geo-cell from among the set of geo-cells based on the duration.

10. The system of claim 7, wherein the client device is associated with a user profile, and the ranking the location identifiers within the database is based on the user profile.

11. The system of claim 10, wherein the user profile comprises user profile data that includes historical location data, and wherein the ranking the location identifiers within the database is based on the historical location data.

12. The system of claim 10, wherein each of the one or more physical locations include location attributes, and wherein the ranking the location identifiers within the database includes:

ranking the one or more physical locations based on the user profile data and the location attributes; and

selecting the first media object based on the ranking of the first location among the location identifiers.

13. A non-transitory machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform operations comprising:

retrieving location data from a client device;

identifying a geo-cell from among a set of geo-cells based on the location data from the client device;

accessing a database that comprises location identifiers of one or more physical locations within the geo-cell, each location identified by the location identifiers associated with media content, the media content including a first media object associated with a first location within the geo-cell;

determining a user density of at least the first location located within the geo-cell, the user density based on a number of request to access the first media object associated with the first location;

ranking the first location among the location identifiers within the database based on the user density of the first location; and

loading the first media object at the client device based on the ranking of the first location among the location identifiers.

14. The non-transitory machine-readable storage medium of claim 13, wherein the retrieving the location data from the client device includes:

receiving a request to launch an application at the client device; and

retrieving the location data from the client device in response to the receiving the request to launch the application at the client device.

15. The non-transitory machine-readable storage medium of claim 13, wherein the location data includes a time-stamp, and the identifying the geo-cell from among the set of geo-cells based on the location data includes:

calculating a duration based on the time-stamp, the duration indicating a period of time that the client device was at a location identified by the location data; and

selecting the geo-cell from among the set of geo-cells based on the duration.

16. The non-transitory machine-readable storage medium of claim 13, wherein the client device is associated with a user profile, and the ranking the location identifiers within the database is based on the user profile.

17. The non-transitory machine-readable storage medium of claim 16, wherein the user profile comprises user profile data that includes historical location data, and wherein the ranking the location identifiers within the database is based on the historical location data.

18. The non-transitory machine-readable storage medium of claim 16, wherein each of the one or more physical locations include location attributes, and wherein the ranking the location identifiers within the database includes:

ranking the one or more physical locations based on the user profile data and the location attributes; and

selecting the first media object based on the ranking of the first location among the location identifiers.