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Dynamic content analysis and engagement system for shared displays

  • US 10,223,998 B2
  • Filed: 03/18/2016
  • Issued: 03/05/2019
  • Est. Priority Date: 03/18/2015
  • Status: Active Grant
First Claim
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1. A system for sensing and analyzing a level of engagement of viewers with content outputted to a shared digital display comprising:

  • an attention sensor comprising one or more sensors proximately located to the shared digital display and configured to detect presence of one or more viewers within a determined range of the shared digital display and configured to detect image and/or audio data associated with each viewer; and

    a computing system configured to;

    analyze the presence and image and/or audio data associated with each viewer detected by the attention sensor to generate engagement metrics regarding each viewer, the generated engagement metrics comprising individual viewer metrics and crowd metrics, the individual viewer metrics including at least arrival time, departure time, viewing time, and viewer dwell time, and the crowd metrics including at least one of crowd size, crowd turnover, crowd engaged, crowd disengaged, or a crowd engagement rating; and

    in near real time, dynamically reconfigure content presented on the shared digital display based upon the generated engagement metrics.

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