System and method for distributing AR content

• US 10,225,360 B1
• Filed: 01/24/2018
• Issued: 03/05/2019
• Est. Priority Date: 01/24/2018
• Status: Active Grant

• Current Assignee: Veeva Systems Incorporated
• Original Assignee: Veeva Systems Incorporated
• Inventors: Sosna, Arno, Murphy, Timothy S., Juotasniemi, Martti, Davuluri, Srinivasa S.
• Primary Examiner(s): Pollack, Melvin H
• Application Number:
  US15/879,358
• Time in Patent Office: 405 Days
• Field of Search: 709246
• CPC Class Codes: G06F 3/04815 Interaction with a metaphor-based environment or interaction object displayed as three-dimensional, e.g. changing the user viewpoint with respect to the environment or object
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/0484 for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06T 19/006 Mixed reality object pose determination, tracking or camera calibration for mixed reality G06T7/00
• CPC Class Codes: H04L 67/561 Adding application-functional data or data for application control, e.g. adding metadata

Abstract

The system and method described allow AR content to be packaged according to the CLM packaging structure and loaded to a content management system without coding, and allows the AR content to be viewed directly with a CLM content player without requiring build or patch distribution processes. The content creator may define a standard configuration with a JSON file based on the guidelines and parameters of the CLM packaging structure. Users may view and place AR content over a physical world video using a camera in a user computing device, and to move, rotate, zoom in and zoom out the AR content.

Claims

1. A machine-implemented method for distributing augmented reality (“

AR”

) content, the method comprising;

receiving a first piece of AR content and a description file of the first piece of AR content at an AR content distribution system, wherein the AR content distribution system comprises a controlled content repository and a customer relationship management (CRM) system, wherein the first piece of AR content and the description file of the first piece of AR content are packaged according to a first packaging structure of the AR content distribution system, wherein the first packaging structure of the AR content distribution system comprises a packaging structure of a closed loop marketing (CLM) system, and wherein the description file of the first piece of AR content describes the first piece of AR content and defines interactions with the first piece of AR content in an AR environment;

applying an access control rule of the CRM system to the first piece of AR content to configure its accessibility by a first user and a second user;

storing the packaged first piece of AR content and the description file of the first piece of AR content in the controlled content repository; and

sending the packaged first piece of AR content and the description file of the first piece of AR content to a first user device over a network, wherein the description file of the first piece of AR content defines interactions with the first piece of AR content in an AR environment on the first user device.

2. The method of claim 1, wherein the description file of the first piece of AR content is a JSON file.

3. The method of claim 1, wherein the description file of the first piece of AR content is a file for creating a content menu for controlling the first piece of AR content in the AR environment.

4. The method of claim 1, wherein the description file of the first piece of AR content defines a media type of the first piece of AR content to enable presentation of the first piece of AR content in the AR environment.

5. The method of claim 1, further comprising:

packaging the first piece of AR content and the description file of the first piece of AR content into a .zip file.

6. The method of claim 1, further comprising:

storing the packaged first piece of AR content and the description file of the first piece of AR content as a plurality of files in the content management system, wherein the plurality of files comprise a thumbnail image of the first piece of AR content.

7. The method of claim 1, wherein the description file of the first piece of AR content comprises metadata of the first piece of AR content.

8. The method of claim 1, further comprising:

receiving an approval for distributing the first piece of AR content.

9. The method of claim 1, further comprising:

distributing the packaged first piece of AR content and the description file of the first piece of AR content over a network to enable the first piece of AR content to be presented in the AR environment.

10. The method of claim 1, wherein the description file of the first piece of AR content is based on parameters of the first packaging structure.

11. A system for distributing AR content, comprising:

a content management repository for;

receiving a first piece of AR content and a description file of the first piece of AR content, wherein the first piece of AR content and the description file of the first piece of AR content are packaged according to a first packaging structure of the system for distributing AR content, wherein the first packaging structure of the system for distributing AR content comprises a packaging structure of a closed loop marketing (CLM) system, and wherein the description file of the first piece of AR content describes the first piece of AR content and defines interactions with the first piece of AR content in an AR environment;

storing the packaged first piece of AR content and the description file of the first piece of AR content; and

sending the packaged first piece of AR content and the description file of the first piece of AR content to a first user device over a network, wherein the description file of the first piece of AR content defines interactions with the first piece of AR content in an AR environment on the first user device; and

a customer relationship management (CRM) system server for applying an access control rule of the CRM system to the first piece of AR content to configure its accessibility by a first user and a second user.

12. The system of claim 11, wherein the description file of the first piece of AR content is a JSON file.

13. The system of claim 11, wherein the description file of the first piece of AR content is a file for creating a content menu for controlling the first piece of AR content in an AR environment.

14. The system of claim 11, wherein the description file of the first piece of AR content defines a media type of the first piece of AR content to enable presentation of the first piece of AR content in an AR environment.

15. The system of claim 11, wherein the first piece of AR content and the description file of the first piece of AR content are packaged into a .zip file.

16. The system of claim 11, wherein:

the packaged first piece of AR content and the description file of the first piece of AR content are stored as a plurality of files in the content management system, and wherein the plurality of files comprise a thumbnail image of the first piece of AR content.

17. The system of claim 11, wherein the description file of the first piece of AR content comprises metadata of the first piece of AR content.