Identification and categorization of electronic content significant to a user

• US 10,228,818 B2
• Filed: 09/13/2012
• Issued: 03/12/2019
• Est. Priority Date: 07/21/2006
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Vandermolen, Hermannus, Fish, Charles, Howe, Karen, Vidich, Paul, Levine, Scott J.
• Primary Examiner(s): Waldron, Scott A.
• Assistant Examiner(s): Mina, Fatima P
• Application Number:
  US13/612,839
• Publication Number:
  US 20130007596A1
• Time in Patent Office: 2,371 Days
• Field of Search: 707706, 707707, 707708, 707770
• CPC Class Codes: G06F 16/22 Indexing; Data structures therefor; Storage structures
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

Content that is significant to a user may be determined. An indication that a user finds content within a document significant may be received. In response to the received indication, the document may be analyzed to identify a set of topics associated with the content of the document. From the set of topics, a subset of topics responsible for the user finding the document significant may be identified. A user profile associated with the user may be updated based on the subset of topics.

Claims

1. A method comprising:

providing a user selectable element in association with an image for display within a user interface of a client device, wherein a portion of the image and the user selectable element are simultaneously displayed;

receiving, using at least one processor, an indication of a selection by a user of the user selectable element to indicate interest in the image;

based on the indication of the selection, analyzing the image to identify one or more corresponding keywords associated with the image or one or more corresponding categories associated with the image;

based on analyzing the image, updating a user profile associated with the user to include a new data entry comprising an identifier for the image and the one or more corresponding keywords associated with the image or the one or more corresponding categories associated with the image;

based on updating the user profile associated with the user, identifying electronic content of interest to the user; and

providing the identified electronic content to the client device for presentation to the user.

2. The method of claim 1, wherein the user selectable element is independent of the image.

3. The method of claim 1, further comprising:

determining a recommended category to include in the new data entry; and

providing the recommended category to the client device for presentation to the user.

4. The method of claim 3, wherein determining the recommended category comprises determining the recommended category based on previous category selections made by the user.

5. The method of claim 1, further comprising identifying a corresponding category of the one or more corresponding categories associated with the image to include in the new data entry based in part on the user profile.

6. The method of claim 5, further comprising:

receiving an indication of a selection by the user of the corresponding category from the one or more corresponding categories; and

adding the selected corresponding category to the new data entry.

7. The method of claim 1, wherein providing the user selectable element comprises providing a graphical button within a toolbar of a browser application concurrently with a display of the image within the browser application.

8. The method of claim 1, further comprising:

identifying a plurality of corresponding categories of the one or more corresponding categories associated with the image to include in the new data entry based in part on the user profile;

receiving an indication of a selection by the user of the plurality of corresponding categories; and

adding the plurality of corresponding categories to the new data entry.

9. The method of claim 1, further comprising receiving an indication of a user selection of a particular portion of the image, wherein updating the user profile associated with the user comprises including at least one corresponding keyword of the one or more corresponding keywords associated with the image and at least one corresponding category associated with the image in the new data entry.

10. The method of claim 1, wherein analyzing the image comprises performing visual pattern recognition on the image to identify the one or more corresponding keywords associated with the image or the one or more corresponding categories associated with the image.

11. The method of claim 1, wherein analyzing the image comprises extracting metadata from the image to identify the one or more corresponding keywords associated with the image or the one or more corresponding categories associated with the image.

12. The method of claim 1, wherein the image comprises at least a portion of a web page.

13. The method of claim 1, wherein identifying the electronic content of interest to the user comprises:

analyzing the updated user profile to determine user interests and favorite web pages; and

identifying the electronic content based on the determined user interests and favorite web pages.

14. The method of claim 1, wherein providing the identified electronic content to client device for presentation to the user comprises providing a personalized online experience comprising one or more of providing the user with personalized search results, updating a video or audio inbox associated with the user, targeting advertisements to the user, or recommending content to the user.

15. A system comprising:

at least one processor; and

at least one computer-readable medium storing instructions that, when executed by the at least one processor, cause the system to;

provide a user selectable element in association with an image for display within a user interface of a client device, wherein a portion of the image and the user selectable element are simultaneously displayed;

receive an indication of a selection by a user of the user selectable element to indicate interest in the image;

based on the indication of the selection, analyze the image to identify one or more corresponding keywords associated with the image or one or more corresponding categories associated with the image;

based on analyzing the image, update a user profile associated with the user to include a new data entry comprising an identifier for the image and the one or more corresponding keywords associated with the image or the one or more corresponding categories associated with the image;

based on updating the user profile associated with the user, identify electronic content of interest to the user;

provide the identified electronic content to the client device for presentation to the user.

16. The system of claim 15, wherein the user selectable element is independent of the image.

17. The system of claim 15, further comprising instructions that, when executed by the at least one processor, cause the system to:

determine a recommended category to include in the new data entry; and

provide the recommended category to the client device for presentation to the user.

18. The system of claim 17, further comprising instructions that, when executed by the at least one processor, cause the system to determine the recommended category by determining the recommended category based on previous category selections made by the user.

19. The system of claim 15, further comprising instructions that, when executed by the at least one processor, cause the system to identify a corresponding category of the one or more corresponding categories associated with the image to include in the new data entry based in part on the user profile.

20. The system of claim 19, further comprising instructions that, when executed by the at least one processor, cause the system to:

receive an indication of a selection by the user of the corresponding category from the one or more corresponding categories; and

add the selected corresponding category to the new data entry.

21. The system of claim 15, further comprising instructions that, when executed by the at least one processor, cause the system to provide the one or more corresponding keywords associated with the image or the one or more corresponding categories associated with the image for display within the user interface of the client device.

22. The system of claim 21, wherein the user interface comprises a drop-down menu.

23. The system of claim 15, wherein the user selectable element comprises a graphical button.

24. The system of claim 23, further comprising instructions that, when executed by the at least one processor, cause the system to provide the user selectable element by providing the graphical button within a toolbar of a browser application concurrently with a display of the image within the browser application.

25. The system of claim 15, further comprising instructions that, when executed by the at least one processor, cause the system to:

receive an indication of a user selection of a particular portion of the image; and

update the user profile associated with the user by updating the user profile to include at least one corresponding keyword of the one or more corresponding keywords associated with the image and at least one corresponding category associated with the image in the new data entry.

26. A non-transitory computer readable storage medium comprising instructions that, when executed by at least one processor, cause a computer system to:

provide a user selectable element in association with an image for display within a user interface of a client device, wherein a portion of the image and the user selectable element are simultaneously displayed;

receive an indication of a selection by a user of the user selectable element to indicate interest in the image;

based on the indication of the selection, analyze the image to identify one or more corresponding keywords associated with the image or one or more corresponding categories associated with the image;

based on analyzing the image, update a user profile associated with the user to include a new data entry comprising an identifier for the image and the one or more corresponding keywords associated with the image or the one or more corresponding categories associated with the image;

based on updating the user profile associated with the user, identify electronic content of interest to the user; and

provide the identified electronic content to the client device.

27. The non-transitory computer readable storage medium of claim 26, further comprising instructions that, when executed by the at least one processor, cause the computer system to:

determine a recommended category; and

provide the recommended category to the client device for presentation to the user.

28. The non-transitory computer readable storage medium of claim 26, further comprising instructions that, when executed by the at least one processor, cause the computer system to identify a corresponding category of the one or more corresponding categories associated with the image to include in the new data entry based in part on the user profile.

29. The non-transitory computer readable storage medium of claim 26, further comprising instructions that, when executed by the at least on processor, cause the computer system to provide the user selectable element by providing a graphical button within a toolbar of a browser application concurrently with a display of the image within the browser application.

30. The non-transitory computer readable storage medium of claim 26, further comprising instructions that, when executed by the at least one processor, cause the computer system to:

identify a plurality of corresponding keyword of the one or more corresponding keywords associated with the image to include in the new data entry based in part on the user profile;

receiving an indication of a selection by the user of the plurality of corresponding keywords; and

add the plurality of corresponding keywords to the new data entry.

31. The non-transitory computer readable storage medium of claim 26, further comprising instructions that, when executed by at least one processor, cause the computer system to:

receive an indication of a user selection of a particular portion of the image; and

update the user profile associated with the user by updating the user profile to include at least one corresponding keyword of the one or more corresponding keywords associated with the image and at least one corresponding category associated with the image in the new data entry.