Systems and methods for internet searching

• US 10,229,216 B2
• Filed: 04/13/2007
• Issued: 03/12/2019
• Est. Priority Date: 04/13/2006
• Status: Active Grant

• Current Assignee: WGRS Licensing Company, LLC
• Original Assignee: WGRS Licensing Company, LLC
• Inventors: Hancock, S. Lee
• Primary Examiner(s): Brown, Luis A
• Application Number:
  US11/735,421
• Publication Number:
  US 20070244872A1
• Time in Patent Office: 4,351 Days
• Field of Search: 705 14, 705 1454, 705 1469, 705 147, 705 1471, 705 1473, 707 3
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Systems and methods are provided for a brand search ecosystem accessed via a network including a database of brands and branded products, locations, features, and services with input on business rules, algorithms, and information from brandholders and/or providing economic incentive payments to participants in the brand search ecosystem. The brand search ecosystem includes a brand name database including a plurality of brands and brandholders and brandbidders associated with respective brands. A search engine communicates with brandholders and the brand name database via a network for accessing information of brandholders and the brand name database to identify brandholders and brandbidders associated with brands. The search engine receives search requests from users, accesses the brand name database, and provides search results to the users. A clearing house processes economic incentive payments to brandholders and/or brandbidders associated with brands in the database.

Claims

1. A method for protecting and enhancing brand property rights of brandholders in their brands and branded products in connection with providing paid search results by establishing a brand name database comprising a plurality of brands owned or controlled by respective brandholders and brandbidder information of brandbidders seeking to bid for priority placement of the brandbidders'"'"' information in paid search results, and a search engine communicating with the brand name database for receiving and responding to brand search requests via a network, the brandbidder information including authorized brandbidder information of brandbidders authorized by the brandholders to bid on the brandholders'"'"' brands, the method performed by one or more computer systems programmed to perform the steps of:

receiving, at the one or more computer systems, brandholder requests from brandholder computing devices via the network to link the brandholders with respective brands in the brand name database;

applying business rules of the brand name database using the one or more computer systems to the brandholder requests to link the brandholders with respective brands;

receiving, at the one or more computer systems, a brandbidder request from a brandbidder computing device via the network to have the brandbidder'"'"'s information associated with a brand in the brand name database such that paid search results responsive to brand search requests including the brand include the brandbidder'"'"'s information, the brandbidder request including a bid to the search engine offering to pay to have the brandbidder'"'"'s information included in the paid search results; and

receiving communication from the brandholder linked to the brand, via the one or more computer systems, confirming that the brandbidder qualifies as an authorized brandbidder, the brandholder providing input to the search engine into prioritizing paid search results including the authorized brandbidder'"'"'s information that are provided to consumer computing devices in response to brand search requests including the brand to thereby protect or enhance property rights of the brandholder in the brand in connection with providing the paid search results,

wherein the input provided by the brandholder comprises providing an economic incentive payment to each bid of the authorized brandbidder to effectively increase the bid of the authorized brandbidder to improve ranking of the authorized brandbidder'"'"'s information relative to brandbidder information of unauthorized brandbidders included in the paid search results.

2. The method of claim 1, further comprising providing economic incentive payments related to one or more bid transactions to brandholders after processing brand search requests including brands owned or controlled by the respective brandholders.

3. The method of claim 2, wherein the economic incentive payments are based at least in part on revenues derived from search terms including the brands owned or controlled by the respective brandholders when the brand search requests are received by the search engine.

4. The method of claim 2, wherein the economic incentive payments are processed by a clearing house independent from the search engine.

5. The method of claim 1, wherein the input provided by the brandholder comprises providing input in the business rules of the brand name database that affect brandbidders and their association with respective brands in the brand name database.

6. The method of claim 1, wherein, if the brandbidder qualifies as an authorized brandbidder, the authorized brandbidder is provided an incentive based at least in part on the brandbidder'"'"'s level of association with the brand, the amount bid by the authorized Brandbidder, and the brandbidder'"'"'s information being included in search results responsive to search requests including the brand to facilitate the authorized brandbidder bidding higher than unauthorized brandbidders and thereby having the authorized brandbidder'"'"'s information prioritized higher than the unauthorized brandbidders in the paid search results.

7. The method of claim 6, wherein the incentive is part of an incentive program operated by a clearing house independent from the search engine.

8. The method of claim 1, wherein the economic incentive payment provided to the brandbidder is based at least in part on a click-through to the brandbidder'"'"'s website by a user whose search request includes the brand and results in the brandbidder'"'"'s information being included in search results provided to the user.

9. The method of claim 1, wherein the economic incentive payment provided to the brandbidder is based at least in part on volume of sales of the brandholder'"'"'s products by the brandbidder.

10. The method of claim 1, further comprising:

receiving a search request including the brand from a consumer computing device via the network;

comparing the bid from the brandbidder to bids from other brandbidders associated with the brand; and

providing search results to the consumer computing device including the brandbidder'"'"'s information, the prioritization of the brandbidder'"'"'s information in the search results based at least in part on the bid.

11. The method of claim 1, further comprising:

receiving an increased bid from the authorized brandbidder;

thereafter, receiving, at the one more computer systems, another search inquiry from a consumer computing device via the network, the search inquiry comprising the brand;

searching the brand name database using the one or more computer systems for the brand and brandbidder information associated with brandbidders who have bid to have their brandbidder information included in search results responsive to search inquiries including the brand;

prioritizing the brandbidder information responsive to the search inquiry using the one or more computer systems based at least in part on the increased amount bid by the authorized brandbidder to improve the ranking of the authorized brandbidder'"'"'s information relative to brandbidder information of unauthorized brandbidders included in the paid search results.

12. A method for conducting online searches using a computer system configured to operate a brand name database comprising a plurality of brands owned or controlled by respective brandholders and brandbidder information associated with respective brands, and a search engine communicating with the brand name database via a network, the brandbidder information including authorized brandbidder information of brandbidders authorized by the brandholders to bid on the brandholders'"'"' brands, the method performed by one or more computer systems configured to perform the steps of:

receiving, at the one or more computer systems, a search inquiry from a consumer computing device via the network, the search inquiry comprising a brand owned or controlled by a brandholder;

searching the brand name database using the one or more computer systems for the brand and brandbidder information associated with brandbidders who have bid to have their brandbidder information included in search results responsive to search inquiries including the brand;

providing a micro-payment using the one or more computer systems from the brandholder relating to an individual bid of an authorized brandbidder whose information is included in the search results to increase the bid of the authorized brandbidder such that the increased bid of the authorized brandbidder is higher than the bids of one or more unauthorized brandbidders;

prioritizing the brandbidder information responsive to the search inquiry using the one or more computer systems based at least in part on the different amounts bid by the brandbidders who have bid on the brand included in the search inquiry, the authorized brandbidder'"'"'s information being prioritized higher than the one or more unauthorized brandbidders in the search results due to the increased bid; and

sending the search results from the one or more computer systems to the consumer computing device via the network, the search results comprising the brandbidder information of the brandbidders who have bid on the brand, the search results presented to the user such that the authorized brandbidder'"'"'s information is prioritized higher than the one or more unauthorized brandbidders.

13. The method of claim 12, wherein the brand name database comprises one or more qualifiers associated with respective brands, wherein the search inquiry comprises at least one qualifier, and wherein the brand name database is searched to identify brandbidders who bid to have their brandbidder information included in search results responsive to search inquiries including the brand and the at least one qualifier.

14. The method of claim 12, wherein the micro-payment is processed by a clearing house independent from the search engine.

15. The method of claim 14, wherein the clearing house comprises one or more computer systems accessible on a real-time basis via the network by brandbidders and brandholders.

16. The method of claim 12, wherein the micro-payment is determined using a formula based at least in part on events prior to the selection of the brandbidder information from the paid search results by the consumer.

17. The method of claim 12, wherein the micro-payment is based at least in part on all of the search terms bid upon by the brandbidder.

18. The method of claim 12, wherein the micro-payment is determined using a formula based at least in part on sales of the brandholder'"'"'s products by the brandbidder and is provided to the brandholder on a blind or double blind basis.

19. The method of claim 12, wherein the brand search request giving rise to the micro-payment from the brandholder to the authorized brandbidder also results in an economic incentive payment from the search engine to the brandholder to compensate the brandholder for the brandholder'"'"'s property rights in the brand in connection with providing the paid search results.

20. The method of claim 12, wherein the micro-payment provided to the authorized brandbidder is based at least in part as a percentage of a bid made by the authorized brandbidder to be associated with the brand.

21. The method of claim 12, wherein the micro-payment is a fixed amount paid to the authorized brandbidder by the brandholder.

22. The method of claim 12, wherein the micro-payment is based at least in part on a ratio of sales of the brandholder'"'"'s products by the authorized brandbidder and sales of products other than the brandholder'"'"'s products by the authorized brandbidder.

23. The method of claim 14, wherein the clearing house processes the micro-payment on a “

blind”

basis to protect the confidential nature of the brandbidder'"'"'s sales information used to determine the micro-payment.

24. The method of claim 14, wherein the clearing house reports the micro-payment to the brandholder on a “

blind”

basis to protect the confidential nature of the brandbidder'"'"'s sales information used to determine the micro-payment.

25. The method of claim 19, wherein the micro-payment is processed by a clearing house independent of the search engine, the clearing house processes the micro-payment on a blind or double blind basis to protect the confidential nature of information associated with the micro-payment.

26. The method of claim 12, wherein the micro-payment to the authorized brandbidder is provided on a real-time basis to provide opportunity for the authorized brandbidder to increase its bid such that the authorized brandbidder'"'"'s information is prioritized higher in subsequent search results.

27. The method of claim 25, wherein the clearing house reports the micro-payment to the brandholder on a “

blind”

basis to protect the confidential nature of the authorized brandbidder'"'"'s sales information used to determine the micro-payment.

28. The method of claim 25, wherein the clearing house reports the micro-payment to the authorized brandbidder on a “

blind”

basis to protect the confidential nature of the brandholder'"'"'s information used to determine the micro-payment.

29. A method for protecting, compensating, and enhancing brand property rights of brandholders in their brands and branded products in connection with providing paid search results from an Internet search engine accessing a computer system configured to operate a brand name database comprising a plurality of brands owned or controlled by respective brandholders, the method performed by one or more computer systems configured to perform the steps of:

receiving, at the one or more computer systems, a brand search request from a computing device of an Internet user via a network, the brand search request including a brand;

searching the brand name database using the one or more computer systems for the brand and brandbidder information of brandbidders who have bid to have their brandbidder information included in paid search results responsive to brand search requests including the brand;

providing paid search results using the one or more computer systems to the Internet user via the network, the paid search results comprising the brandbidder information of the brandbidders who have bid on the brand that are prioritized at least in part based on the different amounts of the bids of the brandbidders; and

providing an economic incentive payment to the brandholder whose brand is included in the brand search request from the search engine via the one or more computer systems to compensate the brandholder for its property rights in the brand used in connection with providing the paid search results.

30. The method of claim 29, wherein the economic incentive payment is processed by a clearing house independent from the search engine.

31. The method of claim 30, wherein the clearing house processes the economic incentive payment on a “

blind”

basis to protect the confidential nature of information used to determine the economic incentive payment.

32. The method of claim 30, wherein the clearing house reports the economic incentive payment to the brandholder on a “

blind”

basis to protect the confidential nature of information associated with the economic incentive payment.

33. A system for protecting and enhancing brand property rights of brandholders in their brands and branded products in connection with providing paid search results in response to brand search requests received via a network, comprising:

a computer system configured to operate a brand name database comprising a plurality of brands owned or controlled by respective brandholders and brandbidder information associated with respective brands, the brandholder information including authorized brandbidder information of brandbidders authorized by the brandholders to bid on the brandholders'"'"' brands;

a search engine communicating with the computer system operating the brand name database via a network for accessing the brand name database to identify brandbidder information of brandbidders who have bid to have their brandbidder information included in paid search results responsive to brand search requests including brands, the search engine prioritizing the brandbidder information included in the paid search results based at least in part on different amounts bid by the brandbidders to have their brandbidder information included in the paid search results;

a computer system configured to operate a clearing house for processing economic incentive payments to brandbidders who bid on respective brands in the brand name database if the brandbidders qualify as authorized brandbidders to thereby protect or enhance property rights of the brandholders in the respective brands in connection with providing paid search results; and

one or more communication interfaces that;

a) receive brandbidder requests from brandbidders to have the brandbidders'"'"' information associated with respective brands in the brand name database such that paid search results responsive to brand search requests including the respective brands include the brandbidders'"'"' information, the brandbidder requests including bids offering to pay to have the brandbidders'"'"' information included in the paid search results;

b) receive brand search requests from computing devices via the network, the brand search requests including a brand, and

c) provide paid search results in response to brand search requests from the computing devices, the paid search results comprising brandbidder information of brandbidders who bid on the brands included in the brand search requests, the brandbidder information included in the paid search results being prioritized based at least in part on one or more of the amount of the bids offered by the brandbidders;

wherein the clearing house applies, on a real-time basis, brandholder rules to determine economic incentive payments provided from brandholders to their authorized brandbidders, the economic incentive payments based at least in part on the authorized brandbidders'"'"' level of association with the respective brands and the authorized brandbidders'"'"' information being included in paid search results responsive to brand search requests including the respective brands to facilitate the authorized brandbidders bidding higher than unauthorized brandbidders and thereby having the authorized brandbidders'"'"' information prioritized higher than the unauthorized brandbidders in the paid search results.

34. A method for compensating brandholders who provide input related to delivering paid search results from an Internet search engine accessing a computer device configured to operate a paid or bidded brand name database by providing economic incentive payments to the brandholders based on revenues derived from the brand name database based on the brandholders'"'"' brands, the method performed by one or more computer systems configured to perform the steps of:

receiving, at the one or more computer systems, a brand search request from an Internet user computing device via a network, the brand search request including a brand;

searching the brand name database using the one or more computer systems for the brand and brandbidder information of brandbidders who have bid to have their brandbidder information included in paid search results responsive to brand search requests including the brand;

providing the search results to the Internet user computing device using the one or more computer systems via the network, the paid search results comprising the brandbidder information of the brandbidders who have bid on the brand; and

tracking the search results via the one or more computer systems to apply a portion of revenues derived by the search engine from the brand search request to an account of the brandholder that owns or controls the brand as an economic incentive payment to compensate the brandholder for its property rights in the brand in connection with providing the paid search results.

35. The method of claim 34, further comprising providing an economic incentive payment from the brandholder to an authorized brandbidder whose brandbidder information is included in the paid search results to facilitate the authorized brandbidder bidding higher than unauthorized brandbidders and thereby having the authorized brandbidder'"'"'s information prioritized higher than the unauthorized brandbidders in the paid search results.