Location-based filtering and advertising enhancements for merged browsing of network contents

• US 10,229,433 B2
• Filed: 12/23/2010
• Issued: 03/12/2019
• Est. Priority Date: 09/13/2007
• Status: Active Grant

• Current Assignee: Intel Corporation
• Original Assignee: Intel Corporation
• Inventors: Ennals, Robert, Gandhi, Prashant
• Primary Examiner(s): Sittner, Matthew T
• Application Number:
  US12/978,125
• Publication Number:
  US 20110093342A1
• Time in Patent Office: 3,001 Days
• Field of Search: None
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/29 Geographical information databases
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Location-based filtering and advertising enhancements for merged browsing of network content are described herein. In various embodiments, a client device may obtain its geographic location and provide that location to a server for filtering by the server of network content fragment suggestions based at least in part on the location. The client device may then receive some or all of the filtered suggestions for utilization in merged browsing. In some embodiments, a server may further receive an indicator of content being browsed. In response, the server may determine network content fragment suggestions, and may also determine an additional suggestion or prioritize a suggestion based an advertiser'"'"'s interest. The server may then provide the suggestions and/or prioritization to the client device. In various embodiments, the server may also provide the advertisement(s) for display in a user interface of the client device along with the (prioritized) suggestions.

Claims

1. A client computing device for merged browsing, the client computing device comprising:

a processor; and

a storage device coupled to the processor and adapted to store instructions for client logic, wherein the client logic is to;

determine a geographic location of the client computing device;

determine an indicator of first network content to be displayed on a graphical user interface of the client computing device;

provide the geographic location and the indicator to a server;

receive, from the server and in response to providing the geographic location and the indicator, a visual indicator representative of a fragment of second network content determined by the server to be associated with the geographic location and the indicator, wherein the second network content is available at a second network address different from a first network address at which the first network content is available;

display the visual indicator of the fragment of the second network content on the graphical user interface contemporaneously with the display of the first network content;

receive the fragment of the second network content for merged browsing, wherein the fragment of the second network content is less than the entirety of network content available at the second network address;

display, in response to a selection of the visual indicator by a user of the client computing device, the fragment of the second network content on the graphical user interface contemporaneously with the display of the first network content; and

provide, in response to the user'"'"'s selection of the visual indicator, an indication to the server that the user has selected the visual indicator.

2. The client computing device of claim 1, wherein to determine the geographic location of the client computing device comprises to derive a composite geographic location of the client computing device as a function of geographic data generated using a plurality of location determination technologies;

and

wherein to provide the geographic location comprises to provide the composite geographic location to the server.

3. The client computing device of claim 1, wherein to receive the visual indicator representative of the fragment of the second network content comprises to receive a list of visual indicators including the visual indicator representative of the fragment of the second network content and one or more visual indicators representative of at least one other fragment of network content.

4. The client computing device of claim 3, wherein the client logic is further to select the visual indicator of the fragment of the second network content from the list of visual indicators for contemporaneous display with the first network content.

5. The client computing device of claim 3, wherein the list of visual indicators is sorted according to a priority determined by the server.

6. The client computing device of claim 1, wherein to display the visual indicator contemporaneously with the first network content comprises to:

display the visual indicator on a first graphical region of the graphical user interface; and

display the first network content on a second graphical region of the graphical user interface different from the first graphical region.

7. The client computing device of claim 6, wherein to display the fragment of the second network content comprises to display the fragment of the second network content on the second graphical region of the graphical user interface.

8. A method for merged browsing on a client computing device, the method comprising:

determining, by the client computing device, a geographic location of the client computing device;

determining, by the client computing device, an indicator of first network content to be displayed on a graphical user interface of the client computing device;

providing, by the client computing device, the geographic location and the indicator to a server;

receiving, by the client computing device and from the server in response to providing the geographic location and the indicator, a visual indicator representative of a fragment of second network content determined by the server to be associated with the geographic location and the indicator, wherein the second network content is available at a second network address different from a first network address at which the first network content is available;

displaying, by the client computing device, the visual indicator of the fragment of the second network content on the graphical user interface contemporaneously with the display of the first network content;

receiving, by the client computing device, the fragment of the second network content for merged browsing, wherein the fragment of the second network content is less than the entirety of network content available at the second network address;

displaying, by the client computing device and in response to a selection of the visual indicator by a user of the client computing device, the fragment of the second network content on the graphical user interface contemporaneously with the display of the first network content; and

providing, by the client computing device and in response to the user'"'"'s selection of the visual indicator, an indication to the server that the user has selected the visual indicator.

9. The method of claim 8, wherein determining the geographic location of the client computing device comprises deriving a composite geographic location of the client computing device as a function of geographic data generated using a plurality of location determination technologies;

and

wherein providing the geographic location comprises providing the composite geographic location to the server.

10. The method of claim 8, wherein receiving the visual indicator representative of the fragment of the second network content comprises receiving a list of visual indicators including the visual indicator representative of the fragment of the second network content and one or more visual indicators representative of at least one other fragment of network content.

11. The method of claim 10, further comprising selecting, by the client computing device, the visual indicator of the fragment of the second network content from the list of visual indicators for contemporaneous display with the first network content.

12. The method of claim 10, wherein the list of visual indicators is sorted according to a priority determined by the server.

13. The method of claim 8, wherein displaying the visual indicator contemporaneously with the first network content comprises:

displaying the visual indicator on a first graphical region of the graphical user interface; and

displaying the first network content on a second graphical region of the graphical user interface different from the first graphical region.

14. The method of claim 13, wherein displaying the fragment of the second network content comprises displaying the fragment of the second network content on the second graphical region of the graphical user interface.

15. A non-transitory computer-readable medium having a plurality of instructions stored thereon that, in response to execution by a client computing device, cause the client computing device to:

determine a geographic location of the client computing device;

determine an indicator of first network content to be displayed on a graphical user interface of the client computing device;

provide the geographic location and the indicator to a server;

receive, from the server and in response to providing the geographic location and the indicator, a visual indicator representative of a fragment of second network content determined by the server to be associated with the geographic location and the indicator, wherein the second network content is available at a second network address different from a first network address at which the first network content is available;

display the visual indicator of the fragment of the second network content on the graphical user interface contemporaneously with the display of the first network content;

receive the fragment of the second network content for merged browsing, wherein the fragment of the second network content is less than the entirety of network content available at the second network address;

display, in response to a selection of the visual indicator by a user of the client computing device, the fragment of the second network content on the graphical user interface contemporaneously with the display of the first network content; and

provide, in response to the user'"'"'s selection of the visual indicator, an indication to the server that the user has selected the visual indicator.

16. The non-transitory computer-readable medium of claim 15, wherein to determine the geographic location of the client computing device comprises to derive a composite geographic location of the client computing device as a function of geographic data generated using a plurality of location determination technologies;

and

wherein to provide the geographic location comprises to provide the composite geographic location to the server.

17. The non-transitory computer-readable medium of claim 15, wherein to receive the visual indicator representative of the fragment of the second network content comprises to receive a list of visual indicators including the visual indicator representative of the fragment of the second network content and one or more visual indicators representative of at least one other fragment of network content.

18. The non-transitory computer-readable medium of claim 17, wherein the plurality of instructions further cause the client computing device to select the visual indicator of the fragment of the second network content from the list of visual indicators for contemporaneous display with the first network content.

19. The non-transitory computer-readable medium of claim 17, wherein the list of visual indicators is sorted according to a priority determined by the server.

20. The non-transitory computer-readable medium of claim 15, wherein to display the visual indicator contemporaneously with the first network content comprises to:

display the visual indicator on a first graphical region of the graphical user interface; and

display the first network content on a second graphical region of the graphical user interface different from the first graphical region.

21. The non-transitory computer-readable medium of claim 20, wherein to display the fragment of the second network content comprises to display the fragment of the second network content on the second graphical region of the graphical user interface.

22. A server for facilitating merged browsing on a client computing device, the server comprising:

a processor; and

a storage device coupled to the processor and adapted to store instructions for a merged browsing service, wherein the merged browsing service is to;

receive, from the client computing device, (i) an indicator of first network content to be displayed on a graphical user interface of the client computing device and (ii) a geographic location of the client computing device;

determine, based on the indicator and the geographic location, a fragment of second network content to recommend to the client computing device for merged browsing, wherein the second network content is available at a second network address different from a first network address at which the first network content is available, and wherein the fragment of the second network content is less than the entirety of network content available at the second network address;

provide, to the client computing device, a visual indicator representative of the fragment of the second network content for display on the graphical user interface of the client computing device; and

receive, from the client computing device, an indication that a user of the client computing device has selected the visual indicator for contemporaneous display of the first network content and the second network content on the graphical user interface of the client computing device.

23. The server of claim 22, wherein the merged browsing service is further to facilitate an advertiser in associating, on the server, an advertiser-selected fragment of network content with at least one of a particular indicator of network content or a particular geographical location.

24. The server of claim 23, wherein to determine the fragment of the second network content comprises to select the advertiser-selected fragment of network content for merged browsing.

25. The server of claim 24, wherein the merged browsing service is further to notify the advertiser of the user'"'"'s selection of the visual indicator representative of the advertiser-selected fragment of network content.

26. The server of claim 23, wherein to determine the fragment of the second network content comprises to determine a fragment of network content that has not been associated with an advertiser.

27. The server of claim 26, wherein the merged browsing service is further to:

determine, based on the indicator and the geographic location, an advertiser-selected fragment of network content for merged browsing; and

provide, to the client computing device, a second visual indicator representative of the advertiser-selected fragment of network content for display on the graphical user interface of the client computing device contemporaneously with the display of the visual indicator representative of the fragment of the second network content.

28. The server of claim 22, wherein the merged browsing service is further to determine, based on the indicator and the geographic location, at least one other fragment of network content other than the first network content and the second network content to recommend to the client computing device for merged browsing;

and

wherein to provide the visual indicator representative of the fragment of the second network content comprises to provide a list of visual indicators including the visual indicator representative of the fragment of the second network content and one or more visual indicators representative of the at least one other fragment of network content.