Interactive presentation of video content and associated information
First Claim
1. A system comprising:
- a display module configured to cause playback of video content via a display screen of an electronic device;
an input interpreter configured to identify a dismissal command received during the playback of the video content via a user input mechanism of the electronic device, the dismissal command comprising user input indicating that the video content is to be dismissed from the display screen; and
a video playback controller comprising one or more computer processor devices configured to perform operations comprising;
identifying a predefined threshold point in the video content, the threshold point being an operator-defined time value in the video content at which delivery of an operator-assessed informational payload of the video content is substantially completed;
determining timing of the dismissal command relative to the threshold point in the video content;
in response to determining that the dismissal command is received before the playback reaches the threshold point, causing display on the display screen of summary information in replacement of the video content, the summary information pertaining semantically to the video content that is to be dismissed responsive to the dismissal command; and
in response to determining that the dismissal command is received after the playback reaches the threshold point, dismissing the video content from the display screen without displaying the summary information in replacement thereof.
2 Assignments
0 Petitions
Accused Products
Abstract
A system is provided that presents video content on an electronic device such that, when a user acts to dismiss the video content, non-video summary information or contextual material about the video content is automatically displayed in place of the video content. If, for example, the user skips a video advertisement before an informational payload of the video advertisement has been delivered, the informational payload can automatically be displayed in text format in replacement of the dismissed video advertisement. In some instances, the non-video summary information is displayed for a predefined interval, after which display transitions to a next media item. Additional user input during the predefined interval can trigger resumption of the relevant video content.
47 Citations
19 Claims
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1. A system comprising:
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a display module configured to cause playback of video content via a display screen of an electronic device; an input interpreter configured to identify a dismissal command received during the playback of the video content via a user input mechanism of the electronic device, the dismissal command comprising user input indicating that the video content is to be dismissed from the display screen; and a video playback controller comprising one or more computer processor devices configured to perform operations comprising; identifying a predefined threshold point in the video content, the threshold point being an operator-defined time value in the video content at which delivery of an operator-assessed informational payload of the video content is substantially completed; determining timing of the dismissal command relative to the threshold point in the video content; in response to determining that the dismissal command is received before the playback reaches the threshold point, causing display on the display screen of summary information in replacement of the video content, the summary information pertaining semantically to the video content that is to be dismissed responsive to the dismissal command; and in response to determining that the dismissal command is received after the playback reaches the threshold point, dismissing the video content from the display screen without displaying the summary information in replacement thereof. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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causing playback of video content via a display screen of an electronic device; during the playback of the video content, receiving a dismissal command via a user input mechanism of the electronic device, the dismissal command comprising user input indicating that the video content is to be dismissed from the display screen; and in an automated operation performed in response to the dismissal command by one or more computer processor devices configured to perform the automated operation, performing operations comprising; identifying a predefined threshold point in the video content, the threshold point being an operator-defined time value in the video content at which delivery of an operator-assessed informational payload of the video content is substantially completed; determining timing of the dismissal command relative to the threshold point in the video content; in response to determining that the dismissal command is received before the playback reaches the threshold point, displaying summary information on the display screen in replacement of the video content, the summary information pertaining semantically to the video content to be dismissed responsive to the dismissal command; and in response to determining that the dismissal command is received after the playback reaches the threshold point, dismissing the video content from the display screen without displaying the summary information in replacement thereof. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A non-transitory computer readable storage medium having stored thereon instructions for causing a machine, when the instructions are executed on the machine, to perform automated operations comprising:
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causing playback of video content via a display screen of an electronic device; during the playback of the video content, receiving a dismissal command via a user input mechanism of the electronic device, the dismissal command comprising user input indicating that the video content is to be dismissed from the display screen; and in response to the dismissal command, performing operations comprising; identifying a predefined threshold point in the video content, the threshold point being an operator-defined time value in the video content at which delivery of an operator-assessed informational payload of the video content is substantially completed; determining timing of the dismissal command relative to the threshold point in the video content; in response to determining that the dismissal command is received before the playback reaches the threshold point, displaying summary information on the display screen in replacement of the video content, the summary information pertaining semantically to the video content to be dismissed responsive to the dismissal command; and in response to determining that the dismissal command is received after the playback reaches the threshold point, dismissing the video content from the display screen without displaying the summary information in replacement thereof.
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Specification