Tracking of user interactions
First Claim
Patent Images
1. A method comprising:
- receiving, at a server system, a first user interaction record from a first client device;
receiving, at the server system, a second user interaction record from a second client device, wherein the first user interaction record and the second user interaction record are both formatted using a multi-platform user interaction data record format;
storing the first user interaction record and the second user interaction record at a database at the server system;
analyzing the first user interaction record to determine a first user associated with the first user interaction record;
accessing a user profile associated with the determined first user;
altering the first user interaction record to remove personally identifiable information from the user profile associated with the determined first user, andupdating the user profile for the first user based on the first user interaction record stored in the database at the server system.
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Abstract
System and methods for tracking of user interactions are disclosed. A server system receives a first user interaction record from a first client device. The server system receives a second user interaction record from a second client device, wherein the first user interaction record and the second user interaction record are both formatted using a multi-platform user interaction data record format. The server system stores the first user interaction record and the second user interaction record at a database at the server system.
11 Citations
20 Claims
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1. A method comprising:
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receiving, at a server system, a first user interaction record from a first client device; receiving, at the server system, a second user interaction record from a second client device, wherein the first user interaction record and the second user interaction record are both formatted using a multi-platform user interaction data record format; storing the first user interaction record and the second user interaction record at a database at the server system; analyzing the first user interaction record to determine a first user associated with the first user interaction record; accessing a user profile associated with the determined first user; altering the first user interaction record to remove personally identifiable information from the user profile associated with the determined first user, and updating the user profile for the first user based on the first user interaction record stored in the database at the server system. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A server system comprising:
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one or more computer processors; and one or more computer-readable mediums that, when executed by the one or more computer processors, cause the server system to perform operations comprising; receiving a first user interaction record from a first client device; receiving a second user interaction record from a second client device, wherein the first user interaction record and the second user interaction record are both formatted using a multi-platform user interaction data record format; storing the first user interaction record and the second user interaction record in a database of the server system; analyzing the first user interaction record to determine a first user associated with the first user interaction record; accessing a user profile associated with the determined first user; altering the first user interaction record to remove personally identifiable information from the user profile associated with the determined first user, and updating the user profile for the first user based on the first user interaction record stored in the database of the server system. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer-readable medium that, when executed the one or more computer processors of a server system, cause the server system to perform operations comprising:
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receiving a first user interaction record from a first client device; receiving a second user interaction record from a second client device, wherein the first user interaction record and the second user interaction record are both formatted using a multi-platform user interaction data record format; storing the first user interaction record and the second user interaction record in a database of the server system; analyzing the first user interaction record to determine a first user associated with the first user interaction record; accessing a user profile associated with the determined first user; altering the first user interaction record to remove personally identifiable information from the user profile associated with the determined first user, and updating the user profile for the first user based on the first user interaction record stored in the database of the server system. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification