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Method and system for providing advertisement based on gaze of user

  • US 10,235,693 B2
  • Filed: 09/24/2013
  • Issued: 03/19/2019
  • Est. Priority Date: 09/24/2012
  • Status: Active Grant
First Claim
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1. A method of modifying content displayed by a mobile device, the method comprising:

  • displaying, on a display of the mobile device, a user interface for interacting with a camera of the mobile device, the content being displayed in response to a user event associated with the user interface;

    recognizing, by a processor of the mobile device via the camera, a direction of a gaze of a user with respect to the content, the direction of the gaze of the user being determined by the processor by recognizing eyes of the user from an image acquired by using the camera;

    recognizing, by the processor via the camera of the mobile device, a region of interest (ROI) of the user with respect to the content bydividing region of the display where the content is displayed into a plurality of areas,determining a gaze area of the user on the display based on input from the camera of the mobile device and the recognizing the direction of the gaze of the user,associating the gaze area with one of the plurality of areas of the region based on a location of the gaze area on the display, a detected size of pupils and/or corneas of eyes of the user, and a time duration of the direction of the gaze of the user being directed at the gaze area, the gaze area and the one of the plurality of areas may be different, andrecognizing the one of the plurality of areas as the ROI;

    determining, by the mobile device, a time duration of interest based on an amount of time for which the direction of the gaze of the user is directed at the ROI; and

    modifying, by the mobile device, the content displayed in the ROI on the display based on the time duration of interest and a content type of the content displayed in the ROI.

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