Out of home media measurement
First Claim
1. A system, comprising:
- a server in communication with at least one data source device having network usage data and web and application usage data of a subscriber network, the server performing operations including;
correlating network usage data and web and application usage data to generate subscriber-level data;
associating, with the subscriber-level data, subscriber attributes indicative of a preference of a subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber;
matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile; and
applying an adjustment factor to the subscriber-level data in response to aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles.
1 Assignment
0 Petitions
Accused Products
Abstract
A system may include at least one data source configured to provide network usage data indicative of the existence of communications with subscriber devices, and web and application usage data indicative of data usage of the subscriber network by the subscriber devices. The system may also include a data warehouse server configured to perform operations including correlating the network usage data and web and application usage data into subscriber-level data; associating, with the subscriber-level data, subscriber attributes indicative of a preference of the subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber; matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile; and aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles.
4 Citations
20 Claims
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1. A system, comprising:
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a server in communication with at least one data source device having network usage data and web and application usage data of a subscriber network, the server performing operations including; correlating network usage data and web and application usage data to generate subscriber-level data; associating, with the subscriber-level data, subscriber attributes indicative of a preference of a subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber; matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile; and applying an adjustment factor to the subscriber-level data in response to aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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receiving network usage data indicative network usage and web and application usage data of a subscriber network; correlating the network usage data and web and application usage data to generate subscriber-level data; associating, with the subscriber-level data, subscriber attributes indicative of a preference of a subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber; matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile; and applying an adjustment factor to the subscriber-level data in response to aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles. - View Dependent Claims (10, 11, 12, 13, 14)
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15. A non-transitory computer readable medium storing computer-executable instructions executable by a computing device to provide operations comprising:
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receiving network usage data and web and application usage data of a subscriber network; correlating the network usage data and web and application usage data to generate subscriber-level data; associating, with the subscriber-level data, subscriber attributes indicative of a preference of the subscriber for content in a particular category of content, and profile attributes indicative of demographic characteristics of the subscriber; matching the subscriber-level data with a set of subscriber profiles, each of the set of subscriber profiles including a set of subscriber attributes and profile attributes associated with the respective subscriber profile; and applying an adjustment factor to the subscriber-level data in response to aggregating the subscriber-level data into aggregate-level data according to the matching subscriber profiles. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification