Visualizing reach of posted content in a social networking system
First Claim
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1. A computer-implemented method comprising:
- determining a direct reach of a publication of a content item in a social networking system based on a first set of users who are directly connected to a posting user who posted the publication of the content item in the social networking system so as to make the content item visible, through the social networking system, to the first set of users through the publication of the content item, the direct reach comprising a total number of the first set of users that interacted with the publication of the content item, the first set of users being friends of the posting user in a context of the social networking system;
determining an indirect reach of the publication of the content item in the social networking system based on a second set of users who are indirectly connected to the posting user in the social networking system, the indirect reach comprising a total number of the second set of users that interacted with a derivative of the publication of the content item without interacting with the publication of the content item itself, the derivative of the publication of the content item being a modified version of the publication of the content item posted by the posting user and modified by one or more of the first set of users, as a result of the posting user posting the publication of the content item in the social networking system, the second set of users not being friends of the posting user in the context of the social networking system; and
sending for display a data graph to the posting user, the data graph based in part on reach data about the reach of the publication of the content item, the reach data comprising the determined direct reach and the determined indirect reach, the data graph presenting the total number of the first set of users that interacted with the publication of the content item and the total number of the second set of users that interacted with the derivative of the publication of the content item as a result of the posting user providing the publication of the content item to the social networking system.
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Abstract
Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to users within a time period before the users interact with the content are recorded. As users interact with the content, additional data describing the interactions with the content and the users interacting with the content are stored. Various metrics may be determined from the data describing interactions with the content. For example including virality metrics and reach metrics, may be determined and presented to the user that posted the content.
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Citations
16 Claims
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1. A computer-implemented method comprising:
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determining a direct reach of a publication of a content item in a social networking system based on a first set of users who are directly connected to a posting user who posted the publication of the content item in the social networking system so as to make the content item visible, through the social networking system, to the first set of users through the publication of the content item, the direct reach comprising a total number of the first set of users that interacted with the publication of the content item, the first set of users being friends of the posting user in a context of the social networking system; determining an indirect reach of the publication of the content item in the social networking system based on a second set of users who are indirectly connected to the posting user in the social networking system, the indirect reach comprising a total number of the second set of users that interacted with a derivative of the publication of the content item without interacting with the publication of the content item itself, the derivative of the publication of the content item being a modified version of the publication of the content item posted by the posting user and modified by one or more of the first set of users, as a result of the posting user posting the publication of the content item in the social networking system, the second set of users not being friends of the posting user in the context of the social networking system; and sending for display a data graph to the posting user, the data graph based in part on reach data about the reach of the publication of the content item, the reach data comprising the determined direct reach and the determined indirect reach, the data graph presenting the total number of the first set of users that interacted with the publication of the content item and the total number of the second set of users that interacted with the derivative of the publication of the content item as a result of the posting user providing the publication of the content item to the social networking system. - View Dependent Claims (2, 3, 4, 5)
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6. A method comprising:
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receiving a request from a posting user of a social networking system for reach information about a publication of a content item, the publication of the content item making the content item visible, through the social networking system, to a first set of users through the publication of the content item; determining reach data of the publication of the content item comprising information about a total number of the first set of users that interacted with the publication of the content item and a total number of a second set of users that interacted with a derivative of the publication of the content item without interacting with the publication of the content item itself, the derivative of the publication of the content item being a modified version of the publication of the content item posted by the posting user and modified by one or more of the first set of users, as a result of the posting user posting the publication of the content item in the social networking system, the reach data describing direct reach of the publication of the content item and indirect reach of the publication of the content item, the direct reach of the publication of the content item describing a number of users in the first set of users performing a specified type of interaction with the publication of the content item, and the number of users is grouped based on connections between the posting user and the users in the first set of users performing the specified type of interaction with the content item, the first set of users being friends of the posting user and the second set of users not being friends of the posting user in a context of the social networking system; and sending for display a data graph to the posting user, the data graph based in part on reach data about the reach of the publication of the content item, the reach data comprising the determined direct reach and the determined indirect reach, the data graph presenting the total number of the first set of users that interacted with the publication of the content item and the total number of the second set of users that interacted with the derivative of the publication of the content item as a result of the posting user providing the publication of the content item to the social networking system. - View Dependent Claims (7, 8, 9, 10, 11, 12)
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13. A method comprising:
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receiving a request to visualize interactions between a publication of a content item posted by a posting user of a social networking system and other users of the social networking system, the publication of the content item making the content item visible, through the social networking system, to a first set of users, the first set of users being friends of the posting user in a context of the social networking system; sending the request to the social networking system; determining data associated with the publication of the content item identifying social networking system users interacting with the publication of the content item and interactions with the publication of the content item, the determined data based in part on reach data received from the social networking system, the reach data comprising;
direct reach data about the reach of the publication of the content item comprising a total number of the first set of users that interacted with the publication of the content item by interacting with the publication of the content item and are directly connected to the user in the social networking system, the direct reach of the publication of the content item describing a number of users in the first set of users performing a specified type of interaction with the publication of the content item, and the number of users is grouped based on connections between the user and the users in the first set of users performing the specified type of interaction with the publication of the content item, and indirect reach data about the reach of the publication of the content item comprising a total number of a second set of users who are connected to one or more of the first set of users that interacted with a derivative of the publication of the content item without interacting with the publication of the content item itself, the derivative of the publication of the content item being a modified version of the publication of the content item posted by the posting user and modified by one or more of the first set of users, as a result of the user providing the publication of the content item to the social networking system, the second set of users not being friends of the posting user in the context of the social networking system; andpresenting the data associated with the publication of the content item to the user in a data graph, the data including the total number of the first set of users that interacted with the publication of the content item and the total number of the second set of users that interacted with the derivative of the publication of the content item as a result of the user providing the content to the social networking system. - View Dependent Claims (14, 15, 16)
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Specification