Transmission apparatus and method, reception apparatus and method, and transmission and reception system

• US 10,244,287 B2
• Filed: 08/15/2017
• Issued: 03/26/2019
• Est. Priority Date: 08/30/2010
• Status: Active Grant

• Current Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Original Assignee: Saturn Licensing LLC (Sony Group Corp.)
• Inventors: Yamagishi, Yasuaki
• Primary Examiner(s): Mirza, Adnan M
• Application Number:
  US15/677,610
• Publication Number:
  US 20180070142A1
• Time in Patent Office: 588 Days
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/65 for using the result on users' side
• CPC Class Codes: H04H 60/72 using electronic programme guides [EPG] focusing on identifying broadcast space time H04H60/39 ; menu type display of EPG in television receivers H04N21/47
• CPC Class Codes: H04L 67/56 Provisioning of proxy services store-and-forward switching systems in data switching networks H04L12/54
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 21/8545 for generating interactive applications

Abstract

A content reception apparatus, for receiving non-real-time (NRT) content, includes circuitry that receives a digital television broadcast signal including a digital television program, the NRT content, and filtering criteria related to the NRT content and outputs the digital television program for display to a user. The circuitry receives question information relating to a preference, demographic, or interest of the user and generates user answer information based on the question information received. Further, the circuitry compares the user answer information and the filtering criteria, and filters the NRT content based on the comparison.

Claims

1. A method of a content reception apparatus for receiving non-real-time (NRT) content, the method comprising:

receiving a digital television broadcast signal including a digital television program, the NRT content, and filtering criteria related to the NRT content;

outputting the digital television program for display to a user;

receiving question information relating to a preference, demographic, or interest of the user,

generating user answer information based on the question information received;

comparing the user answer information and the filtering criteria; and

filtering the NRT content based on the comparison.

2. The method according to claim 1, wherein the question information is extracted from a plurality of digital television broadcast signals provided by a plurality of service providers.

3. The method according to claim 1, wherein the question information is unique to a service provider providing the digital television broadcast signal.

4. The method according to claim 1, comprising:

outputting for display to the user one or more questions based on the question information;

receiving a signal indicative of a response by the user to the one or more questions displayed; and

generating the user answer information in accordance with the signal received.

5. A non-transitory computer-readable storage medium storing instructions which, when executed by a computer, cause the computer to perform a method of a content reception apparatus for receiving non-real-time (NRT) content, the method comprising:

receiving a digital television broadcast signal including a digital television program, the NRT content, and filtering criteria related to the NRT content;

outputting the digital television program for display to a user;

receiving question information relating to a preference, demographic, or interest of the user,

generating user answer information based on the question information received;

comparing the user answer information and the filtering criteria; and

filtering the NRT content based on the comparison.

6. The non-transitory computer-readable storage medium according to claim 5, wherein the question information is extracted from a plurality of digital television broadcast signals provided by a plurality of service providers.

7. The non-transitory computer-readable storage medium according to claim 5, wherein the question information is unique to a service provider providing the digital television broadcast signal.

8. The non-transitory computer-readable storage medium according to claim 5, wherein the method comprises:

outputting for display to the user one or more questions based on the question information;

receiving a signal indicative of a response by the user to the one or more questions displayed; and

generating the user answer information in accordance with the signal received.

9. A content reception apparatus for receiving non-real-time (NRT) content, comprising:

circuitry configured to;

receive a digital television broadcast signal including a digital television program, the NRT content, and filtering criteria related to the NRT content;

output the digital television program for display to a user;

receive question information relating to a preference, demographic, or interest of the user,

generate user answer information based on the question information received;

compare the user answer information and the filtering criteria; and

filter the NRT content based on the comparison.

10. The content reception apparatus according to claim 9, wherein the circuitry is configured to extract the question information from a plurality of digital television broadcast signals provided by a plurality of service providers.

11. The content reception apparatus according to claim 9, wherein the question information is unique to a service provider providing the digital television broadcast signal.

12. The content reception apparatus according to claim 9, wherein the circuitry is configured to:

output for display to the user one or more questions based on the question information;

receive a signal indicative of a response by the user to the one or more questions displayed; and

generate the user answer information in accordance with the signal received.