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Short imagery task (SIT) research method

  • US 10,248,195 B2
  • Filed: 08/16/2016
  • Issued: 04/02/2019
  • Est. Priority Date: 04/19/2010
  • Status: Active Grant
First Claim
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1. A system comprising:

  • a first sensor to measure first biometric data from a first subject exposed to a first stimulus via a stimulus presentation device;

    a second sensor to measure second biometric data from a second subject exposed to the first stimulus, the first subject and the second subject forming an audience;

    a memory including machine executable instructions; and

    at least one processor to execute the instructions to;

    control the stimulus presentation device to present the first stimulus based on activation of the first sensor;

    synchronize the first biometric data and the second biometric data, the first biometric data and the second biometric data time-stamped with respective time indicators indicative of a window of exposure of the first subject and the second subject to the first stimulus;

    generate a synchrony score for the first stimulus based on the synchronization;

    determine a first response score for the first subject based on the time-stamped first biometric data;

    determine a second response score for the second subject based on the time-stamped second biometric data;

    reconcile differences in frequencies between the first sensor and the second sensor by determining a combined response score for the window based on the first response score and the second response score;

    calculate an engagement score for the first stimulus based on the synchrony score and the combined response score;

    estimate an effectiveness of the first stimulus based on the engagement score; and

    cause at least one of (1) at least a portion of the first stimulus or (2) a second stimulus to be presented based on the estimate.

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