Advertising associated with multimedia content

• US 10,248,956 B2
• Filed: 12/10/2007
• Issued: 04/02/2019
• Est. Priority Date: 12/10/2007
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Excalibur IP, LLC (Acacia Research Corporation)
• Inventors: Athsani, Athellina, Higgins, Chris, O'Sullivan, Joesph, Davis, Marc, Martinez, Ron
• Primary Examiner(s): Vyas, Abhishek
• Application Number:
  US11/953,715
• Publication Number:
  US 20090150210A1
• Time in Patent Office: 4,131 Days
• Field of Search: 705 144
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. In some cases, the method embeds the presentation preferences as advertising information into the first content. Advantageously, the method presents the first advertisement in conjunction with the first content by using the presentation preferences. Further, the method tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.

Claims

1. A computer implemented method comprising:

selecting, by a digital content distribution system server, a first content from a repository of user-generated digital content, the first content comprising at least one of digital image content and digital video content;

analyzing, by the digital content distribution system server, the first content for references embedded within the first content, the references comprising markers from a producer of the first content to identify a portion of a surface area of the first content available for insertion of digital content and monetization option information associating the portion of the surface area available for insertion of the digital content with monetary payment information for use in selecting the digital content for insertion into the identified portion of the surface area;

automatically matching, by the digital content distribution system server, a second content to the first content using the embedded references identifying the portion of the surface area of the first content available for insertion of digital content, the automatic matching comprising using the monetization option information, comprising the monetary payment information embedded in the first content, as selection criteria in automatically selecting the second content as the digital content to be inserted in the first content;

determining, by the digital content distribution system server, a set of presentation preferences for presentation of the second content in conjunction with the first content, wherein the presentation preferences comprise at least one of audience information, contextual information for the user-generated content, and content metadata; and

transmitting, by the digital content distribution system server, the second content, automatically matched to the first content using the references embedded in the first content, and first content over an electronic communications network to a networked computing device, transmission of the second content and the first content over the electronic communications network to the networked computing device causing the networked computing device to display the second content in the portion of the first content marked by the references, wherein the display is based on the presentation preferences.

2. The method of claim 1, further comprising:

embedding the presentation preferences into the first content.

3. The method of claim 1, wherein the monetization option comprises one or more of an impression, a click, an acquisition, and a conversion based on the second content displayed in the portion of the first content marked by the embedded references.

4. The method of claim 1, wherein a provider of the second content selects the first content, the method further comprising providing access, by the digital content distribution system server to the provider of the second content, to the repository of user-generated content for use by the provider of the second content in selecting the first content from the repository.

5. The method of claim 1, wherein the first content is selected for a provider of the second content based on a profile of the second content provider.

6. The method of claim 1, further comprising:

recommending the first content based on one or more past actions of a provider of the second content and a set of preferences selected by the provider of the second content.

7. The method of claim 1, further comprising:

searching among registered content based on a content genre; and

selecting a variety of content to sponsor or on which to place the digital content.

8. The method of claim 1, further comprising:

requesting a specific type of content or subject matter.

9. The method of claim 1, further comprising:

imposing a deadline for the end of submission from content producers.

10. The method of claim 1, further comprising a specific type of content producer based on one or more of the content producer'"'"'s artistic bend, popularity, celebrity status, and status as a subject matter expert.

11. The method of claim 1, further comprising setting a presentation preference for the second content using one of an individual content presentation preference and a group content presentation preference, the presentation preference comprising at least one of a relevant advertisement method, a set of advertisement clips, and an advertisement type.

12. The method of claim 1, wherein the second content comprises one or more of a static content that is predetermined for the first content, a dynamic second content that changes with each presentation of the first content, and an implicit second content that is presented in conjunction with the first content such that the implicit second content appears to be part of the presentation of the first content.

13. A non-transitory computer readable storage medium, having stored thereon, processor-executable instructions, that when executed by a digital content distribution system server, perform a method comprising:

selecting a first content from a repository of user-generated digital content, the first content comprising at least one of digital image content and digital video content;

analyzing the first content for references embedded within the first content, the references comprising markers from a producer of the first content to identify a portion of a surface area of the first content available for insertion of digital content and monetization option information associating the portion of a surface area available for insertion of the digital content with monetary payment information for use in selecting the digital content for insertion into the identified portion of the surface area;

automatically matching a second content to the first content using the embedded advertiser references identifying the portion of the surface area of the first content available for insertion of digital content, the automatic matching comprising using the monetization option information, comprising the monetary payment information embedded in the first content, as selection criteria in automatically selecting the second content as the digital content to be inserted in the first content;

determining a set of presentation preferences for presentation of the second content in conjunction with the first content, wherein the presentation preferences comprise at least one of audience information, contextual information for the user- generated content, and content metadata; and

transmitting the second content, automatically matched to the first content using the references embedded in the first content, and the first content over an electronic communications network to a networked computing device, transmission of the second content and the first content over the electronic communications network to the networked computing device causing the networked computing device to display the second content in the portion of the first content marked by the references, wherein the display is based on the presentation preferences.

14. The computer readable medium of claim 13, further comprising instructions for embedding the presentation preferences into the first content.

15. The computer readable medium of claim 13, wherein the monetization option comprises one or more of an impression, a click, an acquisition, and a conversion based on the second content displayed in the portion of the first content marked by the embedded preferences.

16. The computer readable medium of claim 13, wherein a provider of the second content selects the first content, the method further comprising:

providing access, to the provider of the second content, to the repository of user- generated content for use by the provider of the second content in selecting the first content from the repository.

17. The computer readable medium of claim 13, wherein the first content is selected for a provider of the second content based on a profile of the second content provider.

18. The computer readable medium of claim 13, further comprising recommending the first content based on one or more of past actions of a provider of the second content and a set of preferences selected by the provider of the second content.

19. The computer readable medium of claim 13, further comprising:

searching among registered content based on a content genre; and

selecting a variety of content to sponsor or on which to place the digital content.

20. The computer readable medium of claim 13, further comprising:

setting a presentation preference for the second content using one of an individual content presentation preference and a group content presentation preference, the presentation preference comprising at least one of a relevant advertisement method, a set of advertisement clips, and an advertisement type.

21. A digital content distribution system server comprising:

a processor;

a non-transitory storage medium for tangibly storing thereon program logic for execution by the processor, the program logic comprising;

selecting logic executed by the processor for selecting a first content from a repository of user-generated digital content, the first content comprising at least one of digital image content and digital video content;

analyzing logic executed by the processor for analyzing the first content for references embedded within the first content, the references comprising markers from a producer of the first content to identify a portion of a surface area of the first content available for insertion of digital content and monetization option information associating the portion of the surface area available for insertion of the digital content with monetary payment information for use in selecting the digital content for insertion into the identified portion of the surface area;

matching logic executed by the processor for automatically matching a second content to the first content using the embedded references identifying the portion of the surface area of the first content available for insertion of digital content, the automatic matching comprising using the monetization option information, comprising the monetary payment information embedded in the first content, as selection criteria in automatically selecting the second content as the digital content to be inserted in the first content;

determining logic executed by the processor for determining a set of presentation preferences for presentation of the second content in conjunction with the first content, wherein the presentation preferences comprise at least one of audience information, contextual information for the user-generated content, and content metadata; and

transmitting logic executed by the processor for transmitting the second content, automatically matched to the first content using the references embedded in the first content, and first content over an electronic communications network to a networked computing device, transmission of the second content and the first content over the electronic communications network to the networked computing device causing the networked computing device to display the second content in the portion of the first content marked by the references, wherein the displaying is based on the presentation preferences.