Methods, systems, and devices for dynamically generating a personalized advertisement on a website for manufacturing customizable products

• US 10,248,971 B2
• Filed: 09/07/2018
• Issued: 04/02/2019
• Est. Priority Date: 09/07/2017
• Status: Active Grant

• Current Assignee: Customer Focus Software Limited (Altitude Group Plc)
• Original Assignee: Customer Focus Software Limited (Altitude Group Plc)
• Inventors: Varley, Martin Roy
• Primary Examiner(s): Coppola, Jacob C.
• Application Number:
  US16/125,370
• Publication Number:
  US 20190073697A1
• Time in Patent Office: 207 Days
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0621 Item configuration or customization
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Various embodiments herein relate to systems, methods, and devices for enhanced targeted digital advertising for customizable products. Various embodiments described herein relate to systems, methods, and devices for dynamically generating a personalized online advertisement for one or more customizable products, which can be tailored to a particular consumer whose identity has been determined, for example, based on consumer information and/or cookie data from an embedded cookie. Various embodiments herein relate to systems, methods, and devices for determining an advertisement for one or more customizable products within an advertisement space on a website, retrieving a logo or graphic based on user information, wherein the logo or graphic can be graphically embedded into a dynamically determined placement on a customized product advertisement, and wherein the user information is obtained from one or more information sources having disparate data structures through one or more network interfaces.

Claims

1. A computer-implemented method for dynamically generating a personalized online advertisement for one or more customizable products, the method comprising:

determining or retrieving, by a computer system, an identity of a first user requesting a web site by use of one or more cookies embedded in the web site;

determining, by the computer system, an advertisement for one or more customizable products for placement within an advertisement space on the website for viewing by the first user;

dynamically obtaining, by the computer system, information of an employer or organization of the first user based at least in part on the identity of the first user by;

identifying a plurality of information sources that comprise information of the employer or organization of the first user, wherein the plurality of identified information sources comprise one or more social media websites, company websites, personal websites, news media websites, or ad exchange databases;

determining or converting one or more network interfaces of the computer system for communicating with the plurality of identified information sources;

automatically retrieving information of the employer or organization of the first user from the plurality of identified information sources through the one or more network interfaces; and

normalizing the information of the employer or organization of the first user retrieved from the plurality of identified information sources;

verifying, by the computer system, the retrieved information of the employer or organization of the first user, wherein the verifying comprises;

comparing the retrieved information of the employer or organization of the first user from a first information source of the plurality of identified information sources with information of the employer or organization of the first user from a second information source of the plurality of identified information sources;

dynamically calculating whether the first information source and the second information source of the plurality of identified information sources meet a sufficient threshold accuracy level; and

cross-checking the retrieved information of the employer or organization of the first user with an information source associated with a second user, wherein the associated information source comprises a second user social media website, a second user company website, a second user personal website, or a second user news media website, and wherein the second user has been determined, by the computer system, to be a family member, friend, or colleague of the first user;

modifying, by the computer system, the determined advertisement for one or more customizable products by;

identifying one or more locations for logo placement on the one or more customizable products determined by a spatial analysis of the one or more customizable products, wherein the spatial analysis comprises an optimization of visibility of one or more logos on the one or more customizable products, and wherein each of the one or more locations for logo placement comprises a geometric shape having a size, determined by the computer, based at least in part on one or more characteristics of the one or more customizable products;

identifying and retrieving, by the computer system from a logo database, one or more logos associated with the dynamically obtained and verified information of the employer or organization of the first user, wherein the identifying the one or more logos is based at least in part on one or more characteristics of the one or more locations for logo placement on the one or more customizable products;

altering, by the computer system, the one or more logos to be compatible with the one or more locations for logo placement;

graphically embedding the one or more logos associated with the employer or organization of the first user onto the one or more locations for logo placement on the one or more customizable products; and

embedding one or more selectable links on the determined advertisement, wherein selecting the one or more selectable links causes retrieval of a purchase website for purchasing the one or more customizable products comprising the one or more logos; and

transmitting, by the computer system, the modified advertisement for one or more customizable products for placement on the website for viewing by the first user,

wherein the computer system comprises a computer processor and an electronic storage medium.

2. The computer-implemented method of claim 1, further comprising:

receiving, by the computer system, a selection of the one or more customizable products comprising the one or more logos for purchase on the purchase website;

dynamically generating, by the computer system, a print-ready file for printing the one or more logos on the selected one or more customizable products; and

electronically transmitting, by the computer system, the print-ready file to a manufacturing system, wherein the transmitting of the print-ready file to the manufacturing system causes manufacturing of the one or more customizable products comprising the one or more logos.

3. The computer-implemented method of claim 1, further comprising:

receiving, by the computer system, a selection of the one or more customizable products comprising the one or more logos for purchase on the purchase website;

dynamically generating, by the computer system, an alert to a manufacturing system to manufacture the one or more customizable products comprising the one or more logos; and

electronically transmitting the alert to the manufacturing system, wherein the transmitting the alert initiates manufacturing of the one or more customizable products comprising the one or more logos.

4. The computer-implemented method of claim 1, wherein the identity of the first user is retrieved from a third-party database.

5. The computer-implemented method of claim 4, wherein the third-party database is an advertisement exchange.

6. The computer-implemented method of claim 1, wherein the one or more cookies is embedded in a header of the website.

7. The computer-implemented method of claim 1, wherein automatically retrieving information of the employer or organization of the first user from the plurality of identified information sources comprises crawling the plurality of identified information sources.

8. The computer-implemented method of claim 1, wherein the one or more logos comprise a first logo and a second logo, wherein the one or more customizable products comprises a first customizable product and a second customizable product, wherein the first logo is graphically embedded on one or more locations for logo placement on the first customizable product, and wherein the second logo is graphically embedded on one or more locations for logo placement on the second customizable product.

9. The computer-implemented method of claim 1, wherein the determining or converting the one or more network interfaces is based at least in part on one or more communication protocols used by the plurality of identified information sources.

10. The computer-implemented method of claim 1, wherein the normalizing the information of the employer or organization of the first user retrieved from the plurality of identified information sources comprises translating a data structure of the retrieved information from the plurality of identified information sources.

11. The computer-implemented method of claim 1, wherein the modified advertisement comprises a link for purchasing each of the one or more customizable products comprising the one or more logos.

12. The computer-implemented method of claim 1, wherein the plurality of identified information sources comprises information of a third-party, wherein the third-party is associated with the first user, and wherein the information of the third-party is used for verifying the information of the employer or organization.

13. The computer-implemented method of claim 1, wherein the logo database comprises a third-party database accessible by the computer system through a third-party API.

14. The computer-implemented method of claim 1, wherein the computer system comprises the logo database.

15. The computer-implemented method of claim 1, wherein the computer system comprises a user profile database.

16. The computer-implemented method of claim 15, further comprising:

generating, by the computer system, a user profile comprising the retrieved information of the employer or organization; and

storing, in the user profile database, the user profile.

17. The computer-implemented method of claim 16, wherein the user profile is updated to reflect a selection of the one or more selectable links by the first user.

18. The computer-implemented method of claim 1, wherein determining an advertisement for the one or more customizable products comprises a real-time bidding (RTB) on the advertisement space.

19. The computer-implemented method of claim 1,

wherein the dynamically calculating is based at least in part on the verification of the retrieved information of the employer or organization.

20. The computer-implemented method of claim 19, wherein the one or more logos are generic logos when the retrieved information of the employer or organization does not meet the threshold sufficiency level.