Systems and methods for allocating communication resources via information technology infrastructure

• US 10,250,556 B2
• Filed: 04/27/2018
• Issued: 04/02/2019
• Est. Priority Date: 02/04/2016
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Akef, Ahmed Mohamed Hassan Osman, Kothari, Anshul, Andersson, Daniel, Agarwal, Amit, Kundani, Anshul, Singhal, Narendra Kumar
• Primary Examiner(s): Mundur, Padma
• Application Number:
  US15/965,447
• Publication Number:
  US 20180248843A1
• Time in Patent Office: 340 Days
• CPC Class Codes: G06F 16/86 Mapping to a database
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 2101/65 Telephone numbers
• CPC Class Codes: H04L 61/5076 Update or notification mechanisms, e.g. DynDNS
• CPC Class Codes: H04L 65/1069 Session establishment or de-establishment
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

The present disclosure is directed to allocating communication resources via information technology infrastructure. A system can provide a communication tag and an analytics tag for integration in a web site. The system can receive a request to allocate a phone number generated based on an interaction between the communication tag and the analytics tag. The request can include the communication endpoint identifier, the site identifier for the web site, and a bucket identifier formed from bucketing criteria corresponding to a network activity session of the computing device. The system can determine a virtual phone number to assign to a combination of the values of the fields provided in the request, and create a link between the assigned virtual number and the combination. The system can provide the assigned virtual phone number to the computing device that initiated the request.

Claims

1. A system to allocate communication resources via information technology infrastructure, comprising:

a memory having instructions stored thereon; and

one or more processors configured to, in response to executing the instructions;

receive, responsive to a triggering event associated with a webpage accessed by a computing device, a request to allocate a virtual phone number, the request associated with a communication endpoint identifier, a site identifier associated with the webpage or a web site comprising the webpage, and a bucket identifier determined based on bucketing criteria associated with the web site;

identify a number of active sessions corresponding to the web site;

determine that the number of active sessions is greater than or equal to a threshold;

switch from using session identifiers to bucket identifiers responsive to the determination that the number of active sessions is greater than or equal to the threshold;

determine, responsive to the switch, to assign a virtual phone number to a combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request;

identify, in a map data structure, a link between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request; and

provide the assigned virtual phone number to the computing device prior to termination of the link.

2. The system of claim 1, wherein the one or more processors are further configured to:

identify the bucketing criteria including at least one of a source that directed the computing device to the web site, a medium via which the computing device accessed the web site, a campaign identifier, a search query keyword, or a location; and

establish the bucket identifier based on the bucketing criteria.

3. The system of claim 1, wherein the one or more processors are further configured to:

manage a data structure in the memory comprising a plurality of available virtual numbers; and

select, from the data structure, the virtual phone number from the plurality of available virtual numbers.

4. The system of claim 1, wherein the one or more processors are further configured to:

create, in the map data structure, the link between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request.

5. The system of claim 1, wherein the one or more processors are further configured to:

set an expiration for the link in the map data structure between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request.

6. The system of claim 1, wherein the one or more processors are further configured to:

terminate, responsive to a termination event, the link in the map data structure between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request.

7. The system of claim 1, wherein the one or more processors are further configured to:

provide one or more tags for integration on the web site, the one or more tags configured to provide at least one of the communication endpoint identifier, the site identifier, the bucketing identifier or the bucketing criteria.

8. The system of claim 1, wherein the one or more processors are further configured to:

initiate, via the virtual phone number, a communication channel between the computing device and the data processing system.

9. The system of claim 1, wherein the one or more processors are further configured to:

connect the computing device with the communication endpoint identifier mapped to the virtual phone number to establish a communication channel between the computing device and a device corresponding to the communication endpoint identifier.

10. The system of claim 1, wherein the one or more processors are further configured to:

return, responsive to a termination event, the virtual phone number to a data structure in the memory comprising a plurality of available virtual number.

11. A method allocating communication resources via information technology infrastructure, comprising:

receiving, by a data processing system comprising one or more processors and memory, responsive to a triggering event associated with a webpage accessed by a computing device, a request to allocate a virtual phone number, the request associated with a communication endpoint identifier, a site identifier associated with the webpage or a web site comprising the webpage, and a bucket identifier determined based on bucketing criteria associated with the web site;

identifying, by the data processing system, a number of active sessions corresponding to the web site;

determining, by the data processing system, that the number of active sessions is greater than or equal to a threshold;

switching, by the data processing system, from using session identifiers to bucket identifiers responsive to the determination that the number of active sessions is greater than or equal to the threshold;

determining, by the data processing system responsive to the switch, to assign a virtual phone number to a combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request;

identifying, by the data processing system in a map data structure, a link between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request; and

providing, by the data processing system, the assigned virtual phone number to the computing device prior to termination of the link.

12. The method of claim 11, comprising:

identifying, by the data processing system, the bucketing criteria including at least one of a source that directed the computing device to the web site, a medium via which the computing device accessed the web site, a campaign identifier, a search query keyword, or a location; and

establishing, by the data processing system, the bucket identifier based on the bucketing criteria.

13. The method of claim 11, comprising:

managing, by the data processing system, a data structure in the memory comprising a plurality of available virtual numbers; and

selecting, by the data processing system from the data structure, the virtual phone number from the plurality of available virtual numbers.

14. The method of claim 11, comprising:

creating, by the data processing system in the map data structure, the link between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request.

15. The method of claim 11, comprising:

setting, by the data processing system, an expiration for the link in the map data structure between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request.

16. The method of claim 11, comprising:

terminate, responsive to a termination event, the link in the map data structure between the virtual phone number and the combination of the communication endpoint identifier, the site identifier, and the bucket identifier associated with the request.

17. The method of claim 11, comprising:

providing, by the data processing system, one or more tags for integration on the web site, the one or more tags configured to provide at least one of the communication endpoint identifier, the site identifier, the bucketing identifier or the bucketing criteria.

18. The method of claim 11, comprising:

initiating, by the data processing system via the virtual phone number, a communication channel between the computing device and the data processing system.

19. The method of claim 11, comprising:

connecting, by the data processing system, the computing device with the communication endpoint identifier mapped to the virtual phone number to establish a communication channel between the computing device and a device corresponding to the communication endpoint identifier.

20. The method of claim 11, comprising:

returning, by the data processing system, responsive to a termination event, the virtual phone number to a data structure in the memory comprising a plurality of available virtual number.