Methods and apparatus to determine mobile device application usage in vehicles including media applications
First Claim
1. An apparatus comprising:
- an impression logger to store a plurality of records of mobile device impressions in a memory based on network communications received from a mobile device, the mobile device impressions corresponding to usage of a mobile device application to access first media via the mobile device;
a classifier to;
determine whether a first number of detections of a first service set identifier (SSID) logged in the plurality of records during a first time period satisfies a detection threshold;
determine whether a second SSID logged in the plurality of records was detected for a second time period that satisfies a time threshold;
increment a counter when the first number of detections satisfies the detection threshold and the second time period satisfies the time threshold; and
classify the first SSID as a vehicle SSID when the counter satisfies a quantity threshold; and
a logic circuit to, when the first SSID is classified as a vehicle SSID, determine that at least one of the mobile device impressions occurred while the mobile device was located in a vehicle based on the at least one of the mobile device impressions stored in the plurality of records in association with the first SSID.
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Accused Products
Abstract
An example apparatus includes an impression logger to store mobile device impressions, the mobile device impressions corresponding to usage of a mobile device application to access first media; a classifier to determine whether a first number of detections of a first service set identifier (SSID) during a first time period satisfies a detection threshold, determine whether a second SSID was detected for a second time period that satisfies a time threshold, increment a counter when the detection threshold and the time threshold are satisfied, classify the first SSID as a vehicle SSID when the counter satisfies a quantity threshold; a logic circuit to, when the first SSID is a vehicle SSID, determine that at least one of the mobile device impressions occurred while the mobile device was in a vehicle.
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Citations
20 Claims
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1. An apparatus comprising:
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an impression logger to store a plurality of records of mobile device impressions in a memory based on network communications received from a mobile device, the mobile device impressions corresponding to usage of a mobile device application to access first media via the mobile device; a classifier to; determine whether a first number of detections of a first service set identifier (SSID) logged in the plurality of records during a first time period satisfies a detection threshold; determine whether a second SSID logged in the plurality of records was detected for a second time period that satisfies a time threshold; increment a counter when the first number of detections satisfies the detection threshold and the second time period satisfies the time threshold; and classify the first SSID as a vehicle SSID when the counter satisfies a quantity threshold; and a logic circuit to, when the first SSID is classified as a vehicle SSID, determine that at least one of the mobile device impressions occurred while the mobile device was located in a vehicle based on the at least one of the mobile device impressions stored in the plurality of records in association with the first SSID. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A tangible computer readable storage medium comprising instructions which, when executed, cause a machine to at least:
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store a plurality of records of mobile device impressions in a memory based on network communications received from a mobile device, the mobile device impressions corresponding to usage of a mobile device application to access first media via the mobile device; determine whether a first number of detections of a first service set identifier (SSID) logged in the plurality of records during a first time period satisfies a detection threshold; determine whether a second SSID logged in the plurality of records was detected for a second time period that satisfies a time threshold; increment a counter when the first number of detections satisfies the detection threshold and the second time period satisfies the time threshold; classify the first SSID as a vehicle SSID when the counter satisfies a quantity threshold; and when the first SSID is classified as a vehicle SSID, determine that at least one of the mobile device impressions occurred while the mobile device was located in a vehicle based on the at least one of the mobile device impressions stored in the plurality of records in association with the first SSID. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method comprising:
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storing a plurality of records of mobile device impressions in a memory based on network communications received from a mobile device, the mobile device impressions corresponding to usage of a mobile device application to access first media via the mobile device; determining whether a first number of detections of a first service set identifier (SSID) logged in the plurality of records during a first time period satisfies a detection threshold; determining whether a second SSID logged in the plurality of records was detected for a second time period that satisfies a time threshold; incrementing a counter when the first number of detections satisfies the detection threshold and the second time period satisfies the time threshold; classifying the first SSID as a vehicle SSID when the counter satisfies a quantity threshold; and when the first SSID is classified as a vehicle SSID, determining that at least one of the mobile device impressions occurred while the mobile device was located in a vehicle based on the at least one of the mobile device impressions stored in the plurality of records in association with the first SSID. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification