Displaying social networking information based on identified entity

• US 10,262,379 B2
• Filed: 10/30/2012
• Issued: 04/16/2019
• Est. Priority Date: 10/30/2012
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Inventors: Hosseini, Farid, Monshizadeh, Mohammad Omid, Lau, Gloria
• Primary Examiner(s): Williams, Clayton R
• Assistant Examiner(s): Li, Michael
• Application Number:
  US13/663,844
• Publication Number:
  US 20140122653A1
• Time in Patent Office: 2,359 Days
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

A system and computing instructions may include a user device, a social network database, and a processor. The user device may include a user interface configured to display a web browser. The social network database may be configured to store social network information related to an entity. The processor may be configured to identify the entity based on content of a webpage displayed on the web browser of the user device, obtain social network information related to the entity from the social network database based on a social network relationship between the user and the entity, and display the social network information on the web browser of the user device.

Claims

1. A memory device, the memory device communicatively coupled to a processor and comprising instructions which, when performed on the processor, cause the processor to perform operations comprising:

obtain content of a webpage displayed on a web browser of a user, the web browser displayed on a user interface, the webpage served by a server of a third party different than a social networking system;

parse the content using an application programming interface (API) to extract an organization from the content, the organization different than the third party;

compare, using the API, profile characteristics of the organization with profile characteristics of the user, the profile characteristics of the organization and the user stored by the social networking system;

in response to the profile characteristics of the organization matching a predetermined number of profile characteristics of the user, obtain a job posting posted by the organization from a social network database, implemented by a server of the social networking system, based on characteristics of the user that match characteristics of the job posting; and

display the job posting on the web browser of the user concurrently with the webpage as displayed on the user interface.

2. The memory device of claim 1, wherein the memory device further comprises instructions which cause the processor to:

obtain social network information related to the organization, including secondary organization different than the organization but related to the organization;

wherein obtaining the job posting is further based on the secondary organization.

3. The memory device of claim 2, wherein the social network information is obtained based on a popularity of the social network information.

4. The memory device of claim 3, wherein the popularity of the social network information is based on a rating of a previous user of the social network information.

5. The memory device of claim 2 wherein the social network information is displayed on the browser concurrently with the webpage.

6. The memory device of claim 5, wherein displaying the social network information comprises displaying the webpage in a first frame of the web browser and the social network information in a second frame of the web browser.

7. A system comprising:

a memory device, communicatively coupled to a processor and comprising instructions which, when performed on the processor, cause the processor to perform operations comprising;

obtain content of a webpage displayed on a web browser of a user, the web browser displayed on a user interface, the webpage served by a server of a third party different than a social networking system;

parse the content using an application programming interface (API) to extract an organization from the content, the organization different than the third party;

compare, using the API, profile characteristics of the organization with profile characteristics of the user, the profile characteristics of the organization and the user stored by the social networking system;

in response to the profile characteristics of the organization matching a predetermined number of profile characteristics of the user, obtain a job posting posted by the organization from a social network database, implemented by a server of the social networking system, based on characteristics of the user that match characteristics of the job posting; and

display the job posting on the web browser of the user concurrently with the webpage as displayed on the user interface.

8. The system of claim 7, wherein the memory device further comprises instructions which cause the processor to:

obtain social network information related to the organization, including a secondary organization different than the organization but related to the organization;

wherein obtaining the job posting is further based on the secondary organization.

9. The system of claim 8, wherein the social network information is obtained based on a popularity of the social network information.

10. The system of claim 9, wherein the popularity of the social network information is based on a rating of a previous user of the social network information.

11. The system of claim 8 wherein the social network information is displayed on the browser concurrently with the webpage.

12. The system of claim 11, wherein displaying the social network information comprises displaying the webpage in a first frame of the web browser and the social network information in a second frame of the web browser.

19. The system of claim 7, further comprising the processor and an electronic data storage including the social network database.

13. A method for displaying social network information, comprising:

obtaining, with a processor, content of a webpage displayed on a web browser of a user, the web browser displayed on a user interface, the webpage served by a server of a third party different than a social networking system;

parsing, with the processor, the content using an application programming interface (API) to extract an organization from the content, the organization different than the third party;

comparing, with the processor, using the API, profile characteristics of the organization with profile characteristics of the user, the profile characteristics of the organization and the user stored by the social networking system;

in response to the profile characteristics of the organization matching a predetermined number of profile characteristics of the user, obtaining, with the processor, a job posting posted by the organization from a social network database, implemented by a server of the social networking system, based on characteristics of the user that match characteristics of the job posting; and

displaying, with the processor, the job posting on the web browser of the user concurrently with the webpage as displayed on the user interface.

14. The method of claim 13, further comprising:

obtaining social network information related to the organization, including a secondary organization different than the organization but related to the organization;

wherein obtaining the job posting is further based on the secondary organization.

15. The method of claim 14, wherein the social network information is obtained based on a popularity of the social network information.

16. The method of claim 15, wherein the popularity of the social network information is based on a rating of a previous user of the social network information.

17. The method of claim 14, wherein the social network information is displayed on the browser concurrently with the webpage.

18. The method of claim 17, wherein displaying the social network information comprises displaying the webpage in a first frame of the web browser and the social network information in a second frame of the web browser.