System and method for encouraging user engagement during a presentation

• US 10,268,772 B2
• Filed: 07/01/2016
• Issued: 04/23/2019
• Est. Priority Date: 07/01/2016
• Status: Active Grant

• Current Assignee: Salesforce.com, Inc.
• Original Assignee: Salesforce.com, Inc.
• Inventors: Deopura, Pooja
• Primary Examiner(s): Shin, Kyung H
• Application Number:
  US15/200,594
• Publication Number:
  US 20180007150A1
• Time in Patent Office: 1,026 Days
• Field of Search: 709217
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

Systems and methods are provided for encouraging user engagement during a presentation to a group of users in attendance at a presentation. When presentation mode is enabled at a user system, the user system monitors its user input and output systems to determine whether any of the user input and output systems have been interacted with during the presentation mode. Each time a processing system of the user system determines that any of the user input and output systems have been interacted with during the presentation mode, it communicates a message to a server system, which computes, based on messages received from the user system, an engagement metric for a user of the user system. This engagement metric indicates a level of engagement of that user during the presentation.

Claims

1. A method for encouraging user engagement during a presentation to a group of users, the method comprising:

monitoring, after a presentation mode is enabled at a user system, user input and output systems of the user system to determine whether any of the user input and output systems have been interacted with during the presentation mode;

communicating a message to a server system each time a processing system of the user system determines that any of the user input and output systems have been interacted with during the presentation mode; and

computing, at the server system, based on messages received from the user system, an engagement metric for a user of the user system that indicates a level of engagement of that user during the presentation;

determining, at the server system after the presentation has concluded, whether a value of the engagement metric is less than a first engagement threshold;

creating, at the server system when the value of the engagement metric is determined to be greater than or equal to the first engagement threshold, a record giving an attendance credit to the user for completing the presentation;

determining, the server system when the value of the engagement metric is determined to be greater than or equal to the first engagement threshold, whether a value of the engagement metric is greater than or equal to a second engagement threshold, where the second engagement threshold that is greater than the first engagement threshold; and

issuing, at the server system when the value of the engagement metric is determined to be greater than or equal to the second engagement threshold, a reward to the user that is displayed on a social media web site of an enterprise that the user is part of, wherein the reward is viewable by other users in the enterprise who have access to the user'"'"'s social media profile including those who attended the presentation.

2. A method according to claim 1, wherein the user input and output systems comprise:

audio elements, and wherein monitoring the user input and output systems, comprises;

determining whether the audio elements have been interacted with during the presentation mode.

3. A method according to claim 2, wherein communicating a message to the server system, wherein the processing system executes instructions to:

communicating a message to the server system each time one of the audio elements is determined to have been interacted with during the presentation mode.

4. A method according to claim 1, wherein the user input and output systems comprise:

a display configured to display a user interface, and wherein monitoring the user input and output systems, comprises;

monitoring a state of the display during the presentation mode to determine whether the display has been interacted with during the presentation mode.

5. A method according to claim 4, wherein communicating a message to the server system, comprises:

communicating a message to the server system each time the display is determined to have been interacted with during the presentation mode.

6. A method according to claim 1, wherein the engagement metric has a value that indicates a level of engagement of that user during the presentation, and wherein computing, comprises:

decreasing the value of the engagement metric each time the server system receives a message from the user system unless a feedback message is received from the user system within a predetermined time after the message was received.

7. A method according to claim 6, further comprising:

starting a timer at the server system each time a message is received, and monitoring for receipt of a feedback message from the user system; and

when a feedback message is received from the user system prior to expiration of the timer;

disregarding that message during computation of the engagement metric; and

increasing the value of the engagement metric when computing the engagement metric for the user of the user system.

8. A method according to claim 1, further comprising:

sending a notice message from the server system to the user system when the value of the engagement metric is less than the first engagement threshold, wherein the notice message indicates;

that attendance credit for the presentation will not be given.

9. A server system, comprising:

a processor system configured to;

compute, based on messages received from a user system during a presentation to a group of users in attendance, an engagement metric for a user of a user system that indicates a level of engagement of that user during the presentation,

wherein each of the messages indicates that interaction with either an input system of the user system or an output system of the user system have been detected during the presentation;

wherein the processor system is further configured to;

determine, after the presentation has concluded, whether a value of the engagement metric is less than a first engagement threshold;

when the value of the engagement metric is determined to be greater than or equal to the first engagement threshold;

create a record giving an attendance credit to the user for completing the presentation;

determine whether the value of the engagement metric is greater than or equal to a second engagement threshold that is greater than the first engagement threshold; and

issue a reward to the user that is displayed on a social media web site of an enterprise that the user is part of when the value of the engagement metric is determined to be greater than or equal to the second engagement threshold, wherein the reward is viewable by other users in the enterprise who have access to the user'"'"'s social media profile including those who attended the presentation.

10. A server system according to claim 9, wherein the engagement metric has a value, wherein the server system is configured to decrease the value of the engagement metric for each message received when computing the engagement metric for the user of the user system unless a feedback message is received from the user system within a predetermined time after the message was received.

11. A server system according to claim 10, wherein the server system is configured to:

start a timer each time a message is received and monitor for receipt of a feedback message from the user system; and

when a feedback message is received from the user system prior to expiration of the timer;

disregard the message during computation of the engagement metric, and increase the value of the engagement metric when computing the engagement metric for the user of the user system.

12. A server system according to claim 9, wherein the server system is configured to:

when the value of the engagement metric is less than the first engagement threshold;

send a notice message to the user system that indicates that attendance credit for the presentation will not be given.

13. A server system according to claim 9, wherein the server system is configured to:

send the user system an identifier when the user is permitted to attend the presentation, and

wherein server system further comprises;

a presentation conference module that identifies the user as a registered attendee of the presentation based on the key, and automatically connects the user to a chat room page without a login process, wherein the identifier allows the user to access the chat room page,

wherein the chat room page is established within an enterprise social network and is accessible by any other users within the same enterprise who are attending the presentation and allows the users to interactively communicate in real-time.

14. A system for encouraging user engagement during a presentation to a group of users, the system comprising:

a server system; and

a user system of a user, comprising;

user input and output systems;

memory configured to store an engagement module; and

a processing system configured to execute the engagement module after a presentation mode is enabled at the user system, wherein upon execution of the engagement module, the processing system executes instructions to;

monitor the user input and output systems of the user system to determine whether any of the user input and output systems of the user system have been interacted with during the presentation mode; and

communicate a message to the server system each time the processing system determines that any of the user input and output systems of the user system have been interacted with during the presentation mode; and

wherein the server system is configured to;

compute, based on messages received from the user system, an engagement metric for a user of the user system that indicates a level of engagement of that user during the presentation;

determine, after the presentation has concluded, whether a value of the engagement metric is less than a first engagement threshold;

when the value of the engagement metric is determined to be greater than or equal to the first engagement threshold;

create a record giving an attendance credit to the user for completing the presentation;

determine whether the value of the engagement metric is greater than or equal to a second engagement threshold that is greater than the first engagement threshold; and

issue a reward to the user that is displayed on a social media web site of an enterprise that the user is part of when the value of the engagement metric is determined to be greater than or equal to the second engagement threshold, wherein the reward is viewable by other users in the enterprise who have access to the user'"'"'s social media profile including those who attended the presentation.

15. A system according to claim 14, wherein the user input and output systems comprise:

audio elements, and wherein, as part of monitoring the user input and output systems and communicating a message to the server system, the processing system executes instructions to;

monitor state of the audio elements during the presentation mode to determine whether the audio elements have been used or interacted with during the presentation mode; and

communicate a message to the server system each time the processing system determines that the audio element has been interacted with during the presentation mode.

16. A system according to claim 14, wherein the user input and output systems comprise:

a display configured to display a user interface, and wherein, as part of monitoring the user input and output systems of the user system and communicating a message to the server system, the processing system executes instructions to;

monitor state of the display during the presentation mode to determine whether the display has been used or interacted with during the presentation mode; and

communicate a message to the server system each time the processing system determines that the display has been interacted with during the presentation mode.

17. A system according to claim 14, wherein the engagement metric has a value, wherein the server system is configured to decrease the value of the engagement metric for each message received when computing the engagement metric for the user of the user system unless a feedback message is received from the user system within a predetermined time after the message was received.