N-level replication of supplemental content
First Claim
Patent Images
1. A method, comprising:
- receiving, by at least one processor through at least one communication link, a transacting media container including a video content, an affiliate tracking identifier with first entity information associated with a first entity, a first supplemental content associated with the first entity, and processor-executable instantiation code;
identifying second entity information associated with a second entity;
retrieving a second supplemental content based on the second entity information; and
adding the second supplemental content to the transacting media container and the second entity information to the affiliate tracking identifier included in the transacting media container, the transacting media container being configured to display the video content to a user and, after being initiated by the user, complete an e-commerce transaction related to at least one of the first supplemental content or the second supplemental content, while displaying the video content, when the processor-executable instantiation code is executed at an endpoint compute device.
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Abstract
A method includes receiving a transacting media container having video content and an affiliate tracking identifier with first entity information associated with a first entity. The method also includes identifying second entity information associated with a second entity and retrieving supplemental content based on the second entity information. The method further includes adding the supplemental content to the transacting media container and the second entity information to the affiliate tracking identifier.
375 Citations
20 Claims
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1. A method, comprising:
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receiving, by at least one processor through at least one communication link, a transacting media container including a video content, an affiliate tracking identifier with first entity information associated with a first entity, a first supplemental content associated with the first entity, and processor-executable instantiation code; identifying second entity information associated with a second entity; retrieving a second supplemental content based on the second entity information; and adding the second supplemental content to the transacting media container and the second entity information to the affiliate tracking identifier included in the transacting media container, the transacting media container being configured to display the video content to a user and, after being initiated by the user, complete an e-commerce transaction related to at least one of the first supplemental content or the second supplemental content, while displaying the video content, when the processor-executable instantiation code is executed at an endpoint compute device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus comprising:
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at least one memory configured to store a transacting media container, the transacting media container including a video content, an affiliate tracking identifier with first entity information associated with a first entity; and at least one processing device operatively connected to the at least one memory, the at least one processing device configured to; receive the transacting media container from the first entity; identify second entity information associated with a second entity; retrieve supplemental content based on the second entity information; and add the supplemental content to the transacting media container and the second entity information to the affiliate tracking identifier, to define an updated transacting media container, the updated transacting media container being configured to display the video content to a user of a first endpoint compute device and, after being initiated by the user, complete an e-commerce transaction related to the supplemental content, without interrupting the displaying of the video content, when the updated transacting media container is instantiated at the first endpoint compute device. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A non-transitory computer-readable storage medium comprising logic stored on the non-transitory computer-readable storage medium, the logic configured when executed to cause at least one processing device to:
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receive a transacting media container comprising a video content and an affiliate tracking identifier with first entity information associated with a first entity; identify second entity information associated with a second entity; retrieve supplemental content based on the second entity information; and add the supplemental content to the transacting media container and the second entity information to the affiliate tracking identifier, to define an updated transacting media container, the updated transacting media container being configured to display the video content to a user of a first endpoint compute device and, after being initiated by the user, complete an e-commerce transaction related to the supplemental content without interrupting the displaying of the video content, when the updated transacting media container is instantiated at the first endpoint compute device. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification