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Message optimization

  • US 10,269,028 B2
  • Filed: 07/19/2017
  • Issued: 04/23/2019
  • Est. Priority Date: 12/23/2009
  • Status: Active Grant
First Claim
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1. A method performed by a communications system including a communications server in communication with one or more communications devices for automatically optimizing a message text, the method comprising:

  • receiving on the communications server a message text comprising a plurality of words or word phrases that combine together as non-overlapping parts of the message text;

    treating the non-overlapping words or word phrases of the message text as multiple independent variables that are reduced to a message vector having each of the multiple independent variables as components of the message vector;

    automatically creating on the communications server a plurality of lexical variants of the message text, wherein the lexical variants are created by replacing a word or word phrase for each of the multiple independent variables with one or more alternate words or word phrases based on one or more value-changing rules being applied to the received word or word phrase in the message text, the lexical variants for each of the multiple independent variables being reduced to a lexical vector such that the message vector is made up of variable-sized lexical vectors;

    selecting a subset from the plurality of created lexical variants of the message text based on an optimal experimental design;

    sending each of the subset of created lexical variants of the message text to the one or more communications devices;

    measuring a response rate for each sent lexical variant of the message text;

    identifying one or more lexical variants having the best performing measured response rates for each of the lexical vectors;

    automatically creating on the communications server syntactical variants of the identified best performing lexical variants by rearranging the lexical vectors within the message vector based on one or more position-changing rules;

    sending a plurality of the syntactical variants of the identified best performing lexical variants to the one or more communications devices, wherein only grammatically-correct syntactical variants are sent;

    measuring a response rate for each of the sent syntactical variants; and

    identifying a message text having the highest measured response rate for the sent syntactical variants.

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