Economic filtering system for delivery of permission based, targeted, incentivized advertising

• US 10,269,040 B2
• Filed: 05/18/2017
• Issued: 04/23/2019
• Est. Priority Date: 07/18/2000
• Status: Expired due to Term

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Lim, Stanley T., Giddings, John Galen, Giddings, Laura
• Primary Examiner(s): Brown, Alvin L
• Application Number:
  US15/598,771
• Publication Number:
  US 20170255962A1
• Time in Patent Office: 705 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A method to control advertising messages directed at a user is provided. Such control might include setting a filter to control advertisements directed at a user. Advertisements are sent to a user based on the filter settings. The user may accept the advertisements. If the user accepts the advertisements, the user is provided with a reward. In addition, a method using a quiz to determine if a user is human or an automated respondent is provided. The user is presented with a quiz. The user is advised of the acceptable manner for responding to the quiz. The user'"'"'s response to the quiz is received. A determination based on the user'"'"'s response as to whether the user is a human or an automated respondent is made.

Claims

1. A method, comprising:

receiving, by one or more computers and from a user device, a request to access specific content;

in response to receiving the request from the user device, delivering, by the one or more computers, an audio file that audibly presents, at the user device, a question about an audible attribute of the audio file that must be correctly answered to gain access to the specific content;

receiving, by the one or more computers, an audible response to the question about the audible attribute of the audio file that was input through the user device;

comparing, by the one or more computers, the audible response to a stored answer to the question about the audible attribute of the audio file;

responding, by the one or more computers, to the request to access the specific content based on the comparison of the audible response to the stored answer, including;

validating the user to access the specific content when there is a match between the audible response and the stored correct answer; and

preventing the user from accessing the specific content when there is not a match between the audible response and the stored correct answer.

2. The method of claim 1, comprising:

determining whether the audible response was received within a specified amount of time, wherein responding to the request comprises;

validating the user to access the specific content when there is a match between the audible response and the stored correct answer when the audible response was received within the specified amount of time;

preventing the user from accessing the specific content when the audible response was not received within the specified amount of time; and

preventing the user from accessing the specific content when the audible response was received within the specified amount of time, but there is not a match between the audible response and the stored correct answer.

3. The method of claim 1, comprising reducing a frequency of delivering one or more audio files that present a question as matches between audible responses and stored correct answers continue to be received.

4. The method of claim 1, comprising increasing a frequency of delivering one or more audio files that present a question as matches between audible responses and stored correct answers continue to be received.

5. The method of claim 1, comprising providing a different audible file as a retest when there is not a match between the audible response and the stored correct answer.

6. The method of claim 5, comprising suspending access to content when a second audible response to the retest does not match a second stored correct answer to the retest.

7. The method of claim 1, wherein delivering the audio file comprises delivering an audio file that requests a response specifying audible attributes about presentation of the audio file.

8. A system comprising:

a prompt generator, including one or more processors, that performs operations including;

receiving, from a user device, a request to access specific content; and

in response to receiving the request from the user device, delivering an audio file that audibly presents, at the user device, a question about an audible attribute of the audio file that must be correctly answered to gain access to the specific content;

a response evaluating engine, including one or more processors, that is in communication with the prompt generator and performs operations including;

receiving an audible response to the question about the audible attribute of the audio file that was input through the user device;

comparing the audible response to a stored answer to the question about the audible attribute of the audio file;

responding to the to the request to access the specific content based on the comparison of the audible response to the stored answer, including;

validating the user to access the specific content when there is a match between the audible response and the stored correct answer; and

preventing the user from accessing the specific content when there is not a match between the audible response and the stored correct answer.

9. The system of claim 8, wherein the response evaluation engine performs operations including:

determining whether the audible response was received within a specified amount of time, wherein responding to the request comprises;

validating the user to access the specific content when there is a match between the audible response and the stored correct answer when the audible response was received within the specified amount of time;

preventing the user from accessing the specific content when the audible response was not received within the specified amount of time; and

preventing the user from accessing the specific content when the audible response was received within the specified amount of time, but there is not a match between the audible response and the stored correct answer.

10. The system of claim 8, wherein the response evaluation engine performs operations including reducing a frequency of delivering one or more audio files that present a question as matches between audible responses and stored correct answers continue to be received.

11. The system of claim 8, wherein the response evaluation engine performs operations including increasing a frequency of delivering one or more audio files that present a question as matches between audible responses and stored correct answers continue to be received.

12. The system of claim 8, wherein the prompt generator performs operations including providing a different audible file as a retest when there is not a match between the audible response and the stored correct answer.

13. The system of claim 12, wherein the response evaluation engine performs operations including suspending access to content when a second audible response to the retest does not match a second stored correct answer to the retest.

14. The system of claim 8, wherein delivering the audio file comprises delivering an audio file that requests a response specifying audible attributes about presentation of the audio file.

15. A non-transitory computer readable medium including instructions that when executed cause one or more processors to perform operations including

receiving, from a user device, a request to access specific content;

and

in response to receiving the request from the user device, delivering an audio file that audibly presents, at the user device, a question about an audible attribute of the audio file that must be correctly answered to gain access to the specific content;

receiving an audible response to the question about the audible attribute of the audio file that was input through the user device;

comparing the audible response to a stored answer to the question about the audible attribute of the audio file;

responding to the to the request to access the specific content based on the comparison of the audible response to the stored answer, including;

validating the user to access the specific content when there is a match between the audible response and the stored correct answer; and

preventing the user from accessing the specific content when there is not a match between the audible response and the stored correct answer.

16. The non-transitory computer readable medium of claim 15, wherein the instructions cause the one or more processors to perform operations including:

determining whether the audible response was received within a specified amount of time, wherein responding to the request comprises;

validating the user to access the specific content when there is a match between the audible response and the stored correct answer when the audible response was received within the specified amount of time;

preventing the user from accessing the specific content when the audible response was not received within the specified amount of time; and

preventing the user from accessing the specific content when the audible response was received within the specified amount of time, but there is not a match between the audible response and the stored correct answer.

17. The non-transitory computer readable medium of claim 15, wherein the instructions cause the one or more processors to perform operations including reducing a frequency of delivering one or more audio files that present a question as matches between audible responses and stored correct answers continue to be received.

18. The non-transitory computer readable medium of claim 15, wherein the instructions cause the one or more processors to perform operations including increasing a frequency of delivering one or more audio files that present a question as matches between audible responses and stored correct answers continue to be received.

19. The non-transitory computer readable medium of claim 15, wherein the instructions cause the one or more processors to perform operations including providing a different audible file as a retest when there is not a match between the audible response and the stored correct answer.

20. The non-transitory computer readable medium of claim 19, wherein the instructions cause the one or more processors to perform operations including suspending access to content when a second audible response to the retest does not match a second stored correct answer to the retest.