Customer relationship management system for physical locations
First Claim
1. A method of engaging a customer of a business establishment, the method comprising:
- detecting, by a computer system, an electronic interaction of the customer with the business establishment, and storing an event based on the detected electronic interaction;
detecting, by the computer system through communication with a wireless system, a presence of the customer within a physical location of the business establishment, the wireless system having interacted with a wireless device carried by the customer;
determining, by the computer system, an identity of the customer based on information transmitted by the wireless device;
tracking, by the computer system through communication with the wireless system, one or more actions of the customer within the physical location of the business establishment to produce one or more tracked events, the one or more tracked events occurring before a purchase transaction by the customer at a point of sale device;
determining, by the computer system prior to the purchase transaction, a marketing message for the customer based at least on the one or more tracked events and the electronic interaction event; and
sending, by the computer system, the marketing message directly to an application installed on a mobile device associated with the identity of the customer.
3 Assignments
0 Petitions
Accused Products
Abstract
A method for outputting information about a person includes identifying the person utilizing a wireless system upon entry into a physical location, and also includes locating the person within the physical structure. An engagement plan is retrieved based on the identification of the person and output. The engagement plan has information useful for interacting with the person. The engagement plan is created based at least in part on personal information of the person, the preferences of the person, and the past transactions of the person. A system for outputting information about a person, such as a customer, includes an object carried by the person, which is capable of being identified by a wireless system. A wireless interface communicates with the object. A computing device correlates the identification of the object with the person. An output device outputs information relating to the person.
134 Citations
36 Claims
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1. A method of engaging a customer of a business establishment, the method comprising:
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detecting, by a computer system, an electronic interaction of the customer with the business establishment, and storing an event based on the detected electronic interaction; detecting, by the computer system through communication with a wireless system, a presence of the customer within a physical location of the business establishment, the wireless system having interacted with a wireless device carried by the customer; determining, by the computer system, an identity of the customer based on information transmitted by the wireless device; tracking, by the computer system through communication with the wireless system, one or more actions of the customer within the physical location of the business establishment to produce one or more tracked events, the one or more tracked events occurring before a purchase transaction by the customer at a point of sale device; determining, by the computer system prior to the purchase transaction, a marketing message for the customer based at least on the one or more tracked events and the electronic interaction event; and sending, by the computer system, the marketing message directly to an application installed on a mobile device associated with the identity of the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for engaging a customer of a business establishment, the system comprising:
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a wireless device capable of being identified by a wireless system, the wireless device configured for being carried by a customer; a wireless system operating in a physical location of the business establishment and operable to (i) detect the wireless device within the physical location of the business establishment, (ii) provide an identity of the customer based on the detected wireless device, and (iii) wirelessly track one or more actions of the customer within the physical location of the business establishment to produce one or more tracked events, the one or more tracked events occurring before a purchase transaction by the customer at a point of sale device; and a computer system operable to receive information regarding an event involving an electronic interaction of the customer with the business establishment, the electronic interaction occurring prior to the one or more tracked events, the computer system further in communication with the wireless system and operable to determine, prior to the purchase transaction, a marketing message for the customer based at least on the one or more tracked events and the electronic interaction event; and an output system in communication with the computer system and operable to send the marketing message directly to an application installed on a mobile device associated with the identity of the customer. - View Dependent Claims (14, 15, 16, 17)
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18. A non-transitory computer-readable storage medium storing computer-executable program instructions, the instructions when executed by a processor causing the processor to perform steps including:
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detecting an electronic interaction of the customer with a business establishment, and storing an event based on the detected electronic interaction; communicating with a wireless system to detect a presence of the customer within a physical location of the business establishment, the wireless system having interacted with a wireless device carried by the customer; determining an identity of the customer based on information transmitted by the wireless device; tracking, through communication with the wireless system, one or more actions of the customer within the physical location of the business establishment to produce one or more tracked events, the one or more tracked events occurring before a purchase transaction by the customer at a point of sale device; determining, prior to the purchase transaction, a marketing message for the customer based at least on the one or more tracked events and the electronic interaction event; and sending the marketing message directly to an application installed on a mobile device associated with the identity of the customer. - View Dependent Claims (19, 20, 21)
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22. A system for engaging a person physically located within a business establishment and carrying a wireless device, the system comprising:
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one or more wireless interfaces positionable at one or more locations within the business establishment, the one or more wireless interfaces operable to at least transmit wireless signals that are receivable by the wireless device; a computer system communicatively coupled to the one or more wireless interfaces and operable to; receive information identifying the wireless device; determine an identification of the person based on the information identifying the wireless device; track one or more locations of the person within a physical location of the business establishment to produce at least one tracked location; receive, prior to receipt of the information identifying the wireless device, information regarding an event involving an electronic interaction of the person with the business establishment; generate a message for the person based at least on the electronic interaction event and the at least one tracked location, the message including content to be displayed to the person; and communicate the message to the wireless device. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31)
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32. A method for engaging a person within a physical location of a business establishment and carrying a wireless device, the method comprising:
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receiving, by a computer system, information identifying the wireless device; determining, by the computer system, an identification of the person based on the information identifying the wireless device; determining, by the computer system, movement of the person to one or more locations within the physical location of the business establishment to produce at least one tracked location; receiving, by the computer system prior to receipt of the information identifying the wireless device, information regarding an event involving an electronic interaction of the person with the business establishment; generating, by the computer system, a message for the person based at least on the electronic interaction event and the at least one tracked location, the message including content for display to the person; and communicating, by the computer system, the message to the wireless device. - View Dependent Claims (33, 34, 35, 36)
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Specification