Methods and apparatus to determine impressions using distributed demographic information
First Claim
1. A method to log impressions, the method comprising:
- in response to a first request from a first client device;
logging, with a first server, a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, andsending, with the first server, a communication to the first client device, the communication to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device;
logging, with the first server, second impressions associated with the first identifier, the second impressions corresponding to access to the media by second client devices, the second impressions logged in response to second requests received from the second client devices; and
generating, by executing an instruction with a processor, a report based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor.
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Accused Products
Abstract
An example involves, in response to a first request from a first client device, logging a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, and sending a communication to the first client device. The communication is to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device. Second impressions are logged in response to second requests received from second client devices. The second impressions are associated with the first identifier and correspond to access to the media by the second client devices. A report is generated based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor.
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Citations
21 Claims
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1. A method to log impressions, the method comprising:
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in response to a first request from a first client device; logging, with a first server, a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, and sending, with the first server, a communication to the first client device, the communication to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device; logging, with the first server, second impressions associated with the first identifier, the second impressions corresponding to access to the media by second client devices, the second impressions logged in response to second requests received from the second client devices; and generating, by executing an instruction with a processor, a report based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An apparatus, comprising:
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a communication interface to send a communication to a first client device in response to a first request from the first client device, the communication to cause the first client device to send a first identifier to a database proprietor in association with a cookie identifier of the first client device, the first identifier corresponding to media accessed by the first client device; a data structure to; log a first impression in association with the first identifier corresponding to the media accessed by the first client device; and log second impressions associated with the first identifier, the second impressions corresponding to access to the media by second client devices, the second impressions logged in response to second requests from the second client devices; and a processor to generate a report based on (a) the first impression and corresponding first demographic information from the database proprietor, and (b) the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A tangible computer readable medium comprising instructions that, when executed, cause a machine to at least:
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in response to a first request from a first client device; log a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, and send a communication to the first client device, the communication to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device; log second impressions associated with the first identifier, the second impressions corresponding to access to the media by second client devices, the second impressions logged in response to second requests received from the second client devices; and generate a report based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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Specification