×

Methods and apparatus to determine impressions using distributed demographic information

  • US 10,269,044 B2
  • Filed: 12/28/2015
  • Issued: 04/23/2019
  • Est. Priority Date: 09/22/2010
  • Status: Active Grant
First Claim
Patent Images

1. A method to log impressions, the method comprising:

  • in response to a first request from a first client device;

    logging, with a first server, a first impression in association with a first identifier corresponding to media accessed by the first client device that generated the first request, andsending, with the first server, a communication to the first client device, the communication to cause the first client device to send the first identifier to a database proprietor in association with a cookie identifier of the first client device;

    logging, with the first server, second impressions associated with the first identifier, the second impressions corresponding to access to the media by second client devices, the second impressions logged in response to second requests received from the second client devices; and

    generating, by executing an instruction with a processor, a report based on the first impression and corresponding first demographic information from the database proprietor, and based on the second impressions and corresponding second demographic information from an audience measurement entity different from the database proprietor.

View all claims
  • 8 Assignments
Timeline View
Assignment View
    ×
    ×