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System and method of delivering content based advertising

  • US 10,275,794 B2
  • Filed: 11/24/2015
  • Issued: 04/30/2019
  • Est. Priority Date: 11/30/2005
  • Status: Active Grant
First Claim
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1. A method of serving advertising (ads) on a search engine page with a computing system comprising:

  • a. automatically locating and processing a set of webpages to generate a keyword-page index with the computing system;

    b. processing a first query from a user containing a first keyword within a search engine interface with the computing system;

    c. returning a first set of search results responsive to said first query to said search engine interface with the computing system, which first set of search results include a first reference to a first webpage, and a second reference to a second webpage;

    d. identifying and serving a first keyword-based ad for said first query within said search engine interface with an ad serving system based on matching said first keyword to first keyword content associated with said first keyword-based ad;

    e. identifying and serving a second keyword-based ad for said first query within said search engine interface with the ad serving system based on matching said first keyword to second keyword content for one or more webpage keywords associated with said first webpage in said keyword-page index;

    f. wherein two separate types of keyword-based advertisements are presented in a search engine page, including advertisements derived from automatically determined keywords of said first webpage;

    further wherein a first content blurb is presented in said first set of search results for said first webpage, and said user is presented, through said second keyword-based ad, with additional content in said search engine interface related to said first webpage without having to click-through to such site through said first set of search results presented in said search engine interface.

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