Integration of a wall-to-wall advertising unit and digital media content

• US 10,275,805 B2
• Filed: 10/14/2016
• Issued: 04/30/2019
• Est. Priority Date: 12/09/2009
• Status: Active Grant

• Current Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Original Assignee: Viacom International Incorporated (ViacomCBS Incorporated)
• Inventors: Geer, III, Walter, To, Ellen, McDonnell, Suzanne, Witt, Jason, Levy, Joanne
• Primary Examiner(s): Macasiano, Marilyn G
• Application Number:
  US15/294,166
• Publication Number:
  US 20170032431A1
• Time in Patent Office: 928 Days
• Field of Search: 705 1473
• CPC Class Codes: G06F 3/04845 for image manipulation, e.g. dragging, rotation, expansion or change of colour
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/234363 by altering the spatial resolution, e.g. for clients with a lower screen resolution
• CPC Class Codes: H04N 21/2387 Stream processing in response to a playback request from an end-user, e.g. for trick-play
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4858 for modifying screen layout parameters, e.g. fonts, size of the windows
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Described are methods and systems for dynamic integration and presentation of advertising content and media content. A server computing device receives a request for media content from a remote computing device, and provides an interactive advertising unit. The interactive advertising unit includes a first content layer including the requested media content, a media player, and website content; a second content layer including the advertising content, wherein the advertising content comprises video content; and an integration module. The integration module is configured to display the video content to match the boundaries of the media player, extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer, reduce the display area of the video content after a period of time to match the boundaries of the media player, and display the requested media content in the media player.

Claims

1. A method for dynamic integration and presentation of advertising content and media content, the method comprising:

receiving, by a server computing device, a request for media content from a remote computing device; and

providing to the remote computing device, by the server computing device in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content, a media player, and website content;

a second content layer including the advertising content, wherein the advertising content comprises video content; and

an integration module configured to;

display the video content to match the boundaries of the media player;

extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer;

reduce the display area of the video content after a period of time to match the boundaries of the media player; and

display the requested media content in the media player.

2. The method of claim 1, the integration module being configured for execution on the remote computing device and being further configured to:

manage the spatial presentation of the requested media content and the advertising content;

synchronize the temporal presentation of the requested media content and the advertising content; and

control the presentation priority of the requested media content and the advertising content.

3. The method of claim 2, wherein managing the spatial presentation includes positioning the advertising content over the media player so as to obscure the requested media content.

4. The method of claim 1, wherein the integration module is executed on the remote computing device to display an animation by extending the display area of the video content beyond the boundaries of the media player.

5. The method of claim 4, Therein the animation is synchronized with playback of the video content.

6. The method of claim 1, wherein the integration module is configured to be executed on the remote computing device to extend the display area of the video content to a widescreen format.

7. The method of claim 1, wherein the video content is displayed in a high definition resolution.

8. The method of claim 1, the integration module is configured to be executed on the remote computing device and is further configured to:

display a user interface feature within the boundaries of the media player after extending the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer; and

display, in response to receiving input associated with the user interface feature, the video content in a fullscreen format, wherein display of the fullscreen format obscures the requested media content, media player, and website content of the first content layer.

9. The method of claim 1, wherein the integration module is configured to be executed on the remote computing device to display an animation by reducing the display area of the video content to match the boundaries of the media player.

10. The method of claim 1, the integration module is configured to be executed on the remote computing device and is further configured to receive input based on a user action.

11. The method of claim 1, wherein the video content includes a graphical representation of an advertised product, an advertised service, or both.

12. The method of claim 1, wherein the integration module is configured to be executed on the remote computing device and to transmit one or more commands from the second content layer to the first content layer, the one or more commands operable to control playback of the requested media content in the media player.

13. A system for dynamic integration and presentation of advertising content and media content, the system comprising:

a server computing device configured to;

receive a request for media content from a remote computing device; and

provide to the remote computing device for execution on the remote computing device, in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content, a media player, and website content;

a second content layer including the advertising content, wherein the advertising content comprises video content; and

an integration module configured to;

display the video content to match the boundaries of the media player;

extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer;

reduce the display area of the video content after a period of time to match the boundaries of the media player; and

display the requested media content in the media player.

14. A computer program product, tangibly embodied in a non-transitory computer readable storage medium, for dynamic integration and presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:

receive a request for media content from a remote computing device; and

provide to the remote computing device for execution on the remote computing device, in response to the request, an interactive advertising unit comprising;

a first content layer including the requested media content, a media player, and website content;

a second content layer including the advertising content, wherein the advertising content comprises video content; and

an integration module configured to;

display the video content to match the boundaries of the media player;

extend the display area of the video content beyond the boundaries of the media player and underneath the website content of the first content layer;

reduce the display area of the video content after a period of time to match the boundaries of the media player; and

display the requested media content in the media player.