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Computer based systems and methods for managing online display advertising inventory

  • US 10,282,735 B2
  • Filed: 12/23/2008
  • Issued: 05/07/2019
  • Est. Priority Date: 12/23/2008
  • Status: Active Grant
First Claim
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1. A method of using at least one server computer comprising at least one computer processor operatively coupled to a database stored in at least one storage device, the at least one server computer being operatively coupled to a digital network, the at least one server computer executing software instructions stored in non-transitory memory and in accordance with said executing:

  • (a) receiving query data from user computers over the digital network,(b) processing the query data received from user computers and automatically accessing, in said database, data transmissions matching the received and processed query data from user computers, and(c) delivering the matched data transmissions over the digital network to the user computers in response to the received query data,the method comprising;

    storing, in a memory device of a computer processor, historical advertising content delivery data comprising a record of a number of data transmissions the at least one server computer previously delivered in response to received user computer query data;

    with the computer processor coupled to the memory device and to the digital network, receiving user computer query data via the digital network and in response thereto, analyzing the stored data transmission delivery data to assess future capacity of at least one server computer to deliver data transmissions targeted in response to received user computer query data via the digital network;

    with the at least one processor, assessing already reserved data transmission deliveries based on reservations stored in the memory device;

    with the at least one processor, forecasting availability of future opportunities for the at least one server computer to deliver data transmissions targeted in response to received user computer query data in response to said assessed future capacity and said assessed reserved deliveries, including the processor taking overlap situations into account, wherein an overlap situation occurs if a specific data transmission is responsive to more than one specific received user computer query data, and the at least one processor forecasts availability at least in part by the processor automatically calculating availability based on the number of times a specific data transmission has been delivered targeted to a specific user computer query data and the number of times the specific data transmission has been delivered to any targeting;

    with the at least one processor, reserving additional data transmission delivery by storing reservations in the memory device in response at least in part to said forecasted availability; and

    using the at least one server computer, delivering targeted data transmissions to user computers over the digital network based at least in part on the forecasted availability and the reserved additional data transmission delivery.

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