Commercial information tagging

• US 10,282,754 B2
• Filed: 10/26/2010
• Issued: 05/07/2019
• Est. Priority Date: 10/26/2010
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Bares, Jeremy M., Reid, Laura M.
• Primary Examiner(s): Gartland, Scott D
• Application Number:
  US12/912,606
• Publication Number:
  US 20120101902A1
• Time in Patent Office: 3,115 Days
• Field of Search: 705 14, 705 144, 705 1464
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04H 60/70 using geographical information, e.g. maps, charts or atlases
• CPC Class Codes: H04H 60/73 using meta-information
• CPC Class Codes: H04H 60/80 characterised by transmission among terminal devices

Abstract

An approach to commercial information tagging. A digital radio receiver may be configured to receive commercial metadata that is part of a digital radio stream. A user may be able to provide input indicating that a particular commercial is of interest, thereby selecting the commercial metadata. The digital radio receiver may then determine one or more devices, from a set of devices that are communicatively connected to the digital radio receiver, that are configured to receive advertising associated with the commercial metadata. The digital radio receiver may then transmit the advertising to the various devices. In response, the devices may display information about the entity that sponsored the particular commercial; for example, a cellular phone may display a coupon, while a GPS device displays directions to the nearest location.

Claims

1. A non-transitory computer-readable storage medium having stored thereon a plurality of computer-executable instructions which, when executed by a computer, cause the computer to:

receive a digital radio stream via a digital radio receiver, the digital radio stream comprising content data and commercial data;

receive a user input selecting a segment of the commercial data to tag an advertisement in the selected segment of the commercial data, the selected segment of the commercial data associated with commercial metadata associated with advertising components related to the tagged advertisement;

in response to receiving the user input, determine, from a set of devices communicatively connected to the digital radio receiver, first and second devices that each receive the advertising components associated with the commercial metadata, the advertising components comprising a first component of advertising and a second component of advertising; and

transmit the first component of advertising and the second component of advertising to both the first device and the second device,

wherein;

the first device presents the first component of advertising to a user and ignores the second component of advertising,

the second device presents the second component of advertising to the user and ignores the first component of advertising,

the first device and the second device are different types of device, and

the first component of advertising and the second component of advertising are different types of component of advertising.

2. The computer-readable storage medium of claim 1, wherein:

the first component of advertising comprises one of a coupon, a promotion, a location, directions to the location, and contact information; and

the second component of advertising comprises a different one of the coupon, the promotion, the location, the directions to the location, and the contact information.

3. The computer-readable storage medium of claim 1, wherein:

the first device is a global positioning system (GPS) device;

the first component of advertising comprises one of a location and directions to the location;

the GPS device displays the one of the location and the directions to the location for a user upon receiving the first component of advertising;

the second device is a phone;

the second component of advertising comprises one of a promotion, a coupon, and contact information; and

the phone displays the one of the promotion, the coupon, and the contact information for the user upon receiving the second component of advertising.

4. The computer-readable storage medium of claim 1, wherein the digital radio receiver transmits the first component of advertising to the first device using a multimedia messaging service (MMS).

5. The computer-readable storage medium of claim 1, wherein the digital radio receiver transmits the first component of advertising to the first device using electronic mail.

6. The computer-readable storage medium of claim 1, wherein:

the first device is one of a cellular phone, a digital music player, a global positioning system (GPS) device, a printer, and a computer; and

the second device of a different one of the cellular phone, the digital music player, the GPS device, the printer, and the computer.

7. The computer-readable storage medium of claim 1, wherein the digital radio receiver and at least one of the first and second devices are included in a same physical case.

8. A system for commercial information tagging, the system comprising:

a digital radio receiver that;

receives a digital radio stream comprising content data and commercial data;

receives user input from a user selecting a segment of the commercial data to tag an advertisement in the selected segment of the commercial data, the selected segment of the commercial data associated with commercial metadata associated with advertising components related to the tagged advertisement;

in response to receiving the input from the user, determines, from a set of devices communicatively connected to the digital radio receiver, first and second devices that can receive the advertising components associated with the commercial metadata; and

transmits the advertising components to the first and second devices;

wherein;

the first device presents a first component of advertising of the advertising components to a user and ignores a second component of advertising of the advertising components,

the second device presents the second component of advertising to the user and ignores the first component of advertising,

the first device and the second device are different types of device, and

the first component of advertising and the second component of advertising are different types of component of advertising.

9. The system of claim 8, wherein:

the first component of advertising includes one of a coupon, a promotion, a location, directions to the location, and contact information; and

the second component of advertising comprises a different one of the coupon, the promotion, the location, the directions to the location, and the contact information.

10. The system of claim 8, wherein:

the first device is a phone;

the first component of advertising comprises one of a promotion, a coupon, a barcode, and contact information;

the phone displays the one of the promotion, the coupon, the barcode, and the contact information to the user in response to receiving the first component of advertising;

the second device is a global positioning system (GPS) device;

the second component of advertising comprises one of a location and directions to the location; and

the GPS device displays the one of the location and the directions to the location to the user in response to receiving the second component of advertising.

11. The system of claim 8, wherein the digital radio receiver transmits the first component of advertising to the first device using a multimedia messaging service (MMS).

12. The system of claim 8, wherein the digital radio receiver transmits the first component of advertising to the first device using electronic mail.

13. The system of claim 8, wherein:

the first device is one of a cellular phone, a digital music player, a global positioning system (GPS) device, a printer, and a computer; and

the second device of a different one of the cellular phone, the digital music player, the GPS device, the printer, and the computer.

14. The system of claim 8, wherein the digital radio receiver and at least one of the first and second devices are contained in a same physical case.

15. A method comprising:

receiving content data and commercial data in a digital radio stream with a digital radio receiver;

receiving a user input selecting a segment of the commercial data to tag an advertisement in the selected segment of the commercial data, the selected segment of the commercial data associated with commercial metadata associated with advertising components related to the tagged advertisement;

in response to receiving the user input, determining, from a set of devices communicatively connected to the digital radio receiver, first and second devices that can receive the advertising components associated with the commercial data, the advertising components including a first component of advertising and a second component of advertising; and

transmitting the first component of advertising and the second component of advertising to both the first device and the second device,

wherein;

the first device presents the first component of advertising to a user and ignores the second component of advertising,

the second device presents the second component of advertising to the user and ignores the first component of advertising,

the first device and the second device are different types of device, and

the first component of advertising and the second component of advertising are different types of component of advertising.

16. The method of claim 15, wherein:

the first component of advertising includes one of a coupon, a promotion, a location, directions to the location, and contact information; and

the second component of advertising comprises a different one of the coupon, the promotion, the location, the directions to the location, and the contact information.

17. The method of claim 15, wherein:

the first device is a phone;

the first component of advertising comprises one of a promotion, a coupon, a barcode, and contact information;

the phone displays the one of the promotion, the coupon, the barcode, and the contact information to the user in response to receiving the first component of advertising;

the second device is a global positioning system (GPS) device;

the second component of advertising comprises one of a location and directions to the location; and

the GPS device displays the one of the location and the directions to the location to the user in response to receiving the second component of advertising.

18. The method of claim 15, wherein the digital radio receiver transmits the first component of advertising to the first device using a multimedia messaging service (MMS).

19. The method of claim 15, wherein the digital radio receiver transmits the first component of advertising to the first device using electronic mail.