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Systems, methods, and media for mobile advertising conversion attribution

  • US 10,282,755 B2
  • Filed: 01/23/2017
  • Issued: 05/07/2019
  • Est. Priority Date: 10/01/2012
  • Status: Active Grant
First Claim
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1. A method, comprising:

  • receiving, at a first time and at a conversion tracking device, an indication of receipt of a conversion tag by a user device that includes a segment identifier and at least one of a user agent of the device or an Internet Protocol (IP) address of the user device, the indication of receipt of the conversion tag devoid of data stored by the user device in response to receiving an advertisement, the indication of receipt of the conversion tag received in response to the user device visiting a first website in which the conversion tag is embedded and executing code associated with the conversion tag;

    defining, using the conversion tracking device and based on receiving the indication of receipt of the conversion tag, a conversion identifier associated with the segment identifier and at least one of the user agent or the IP address;

    defining, using the conversion tracking device, a first database entry including an association between the first time and the conversion identifier;

    identifying, using the conversion tracking device, a second database entry including an advertisement identifier that matches the conversion identifier, the second database entry associated with an indication of receipt of an advertisement tag sent from the user device at a second time, the second time being within a predetermined period of time before the first time, the indication of receipt of the advertisement tag sent in response to the user device visiting a second website in which the advertising tag is embedded and executing code associated with the advertising tag; and

    defining, at the conversion tracking device, an association between the conversion identifier and the advertisement identifier indicating that the advertisement was successfully converted.

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