Method and apparatus for allocating information display amount
First Claim
Patent Images
1. A method for allocating an information display amount, comprising:
- at a terminal having one or more processors and memory storing programs executed by the one or more processors;
acquiring an original display amount of each information display, and acquiring a displayed amount of allocated information of a first advertisement order, wherein the displayed amount of the allocated information of the first advertisement order includes the display amount of an advertisement that is allocated to a display position of each information display;
determining an estimated display amount of unallocated information of a second advertisement order according to the original display amount of each information display and the displayed amount of the allocated information, comprising;
determining a first sum of original display amounts of information displays corresponding to the unallocated information;
determining a second sum of original display amounts of information displays corresponding to the allocated information;
sorting the unallocated information and the allocated information according to the first sum and the second sum;
selecting one from the unallocated information and the allocated information based on an ascending order of the first sum and the second sum; and
obtaining the estimated display amount of unallocated information of a second advertisement order based on the selected information;
acquiring a predetermined display amount of the unallocated information according to the estimated display amount of the unallocated information; and
allocating information displayed by each information display and a display amount according to the predetermined display amount of the unallocated information and a remaining display amount of the allocated information;
wherein the first advertisement order and the second advertisement order comprise at least one preset targeting condition, and the at least one preset targeting condition includes a region condition or a gender condition.
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Abstract
A method for allocating an information display amount includes: determining an estimated display amount of unallocated information according to a total original display amount of all information display units and a displayed amount of allocated information; acquiring a predetermined display amount of the unallocated information according to the estimated display amount of the unallocated information; and allocating information displayed by each information display unit and a display amount according to the predetermined display amount of the unallocated information and a remaining display amount of the allocated information.
11 Citations
20 Claims
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1. A method for allocating an information display amount, comprising:
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at a terminal having one or more processors and memory storing programs executed by the one or more processors; acquiring an original display amount of each information display, and acquiring a displayed amount of allocated information of a first advertisement order, wherein the displayed amount of the allocated information of the first advertisement order includes the display amount of an advertisement that is allocated to a display position of each information display; determining an estimated display amount of unallocated information of a second advertisement order according to the original display amount of each information display and the displayed amount of the allocated information, comprising; determining a first sum of original display amounts of information displays corresponding to the unallocated information; determining a second sum of original display amounts of information displays corresponding to the allocated information; sorting the unallocated information and the allocated information according to the first sum and the second sum; selecting one from the unallocated information and the allocated information based on an ascending order of the first sum and the second sum; and obtaining the estimated display amount of unallocated information of a second advertisement order based on the selected information; acquiring a predetermined display amount of the unallocated information according to the estimated display amount of the unallocated information; and allocating information displayed by each information display and a display amount according to the predetermined display amount of the unallocated information and a remaining display amount of the allocated information; wherein the first advertisement order and the second advertisement order comprise at least one preset targeting condition, and the at least one preset targeting condition includes a region condition or a gender condition. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus for allocating an information display amount, comprising:
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one or more processors; a memory coupled to the one or more processors, the one or more processors are configured to acquire an original display amount of each information display; acquire a displayed amount of allocated information of a first advertisement order, wherein the displayed amount of the allocated information of the first advertisement order includes the display amount of an advertisement that is allocated to a display position of each information display; determine an estimated display amount of unallocated information of a second advertisement order according to the original display amount of each information display and the displayed amount of the allocated information, comprising; determine a first sum of original display amounts of information displays corresponding to the unallocated information; determine a second sum of original display amounts of information displays corresponding to the allocated information; sort the unallocated information and the allocated information according to the first sum and the second sum; and select one from the unallocated information and the allocated information based on an ascending order of the first sum and the second sum; and obtain the estimated display amount of unallocated information of a second advertisement order based on the selected information; acquire a predetermined display amount of the unallocated information according to the estimated display amount of the unallocated information; and allocate information displayed by each information display and a display amount according to the predetermined display amount of the unallocated information and a remaining display amount of the allocated information; wherein the first advertisement order and the second advertisement order comprise at least one preset targeting condition, and the at least one preset targeting condition includes a region condition or a gender condition. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification