Methods and apparatus to determine media impressions using distributed demographic information

• US 10,284,667 B2
• Filed: 04/30/2018
• Issued: 05/07/2019
• Est. Priority Date: 12/20/2010
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Kalus, Mark, Paparo, Ari, Geraghty, Kevin
• Primary Examiner(s): Higa, Brendan Y
• Application Number:
  US15/966,195
• Publication Number:
  US 20180248773A1
• Time in Patent Office: 372 Days
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Examples to determine media impressions using distributed demographic information are disclosed. An example apparatus includes a communication interface to receive a network communication at an impression monitor system based on a login event at a client device, the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system. The example communication interface also sends a response to the client device, the response to cause the client device to include first and second cookie identifiers in a login reporting message and to send the login reporting message to a computer of a database proprietor that provides the Internet-based service, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system.

Claims

1. An apparatus, comprising:

memory including machine executable instructions; and

first logic circuitry at an impression monitor system to execute the machine executable instructions to;

obtain a network communication based on a login event at a client device, the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system; and

respond to the client device with a response, the response to cause the client device to include first and second cookie identifiers in a login reporting message and to send the login reporting message to a computer of a database proprietor that provides the Internet-based service, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system.

2. The apparatus as defined in claim 1, wherein the network communication is a webpage request which does not result in the impression monitor system returning a webpage to the client device, the webpage request to cause the impression monitor system to determine whether the second cookie identifier is already set in the client device.

3. The apparatus as defined in claim 2, further including a cookie generator to be implemented by second logic circuitry to generate the second cookie identifier at the impression monitor system in response to the webpage request when the second cookie identifier is not already set in the client device, and the first logic circuitry to send the second cookie identifier in the response to the client device.

4. The apparatus as defined in claim 1, wherein the first circuitry is further to receive a tag request at the impression monitor system, the tag request to include the second cookie identifier and at least one of a media identifier or a publisher site identifier corresponding to media accessed via the client device.

5. The apparatus as defined in claim 1, further including a timestamp generator to be implemented by third logic circuitry to generate a login timestamp at the impression monitor system indicative of a time at which the login event occurred, the first logic circuitry to send the login timestamp in the response to the client device.

6. The apparatus as defined in claim 5, wherein the response is further to cause the client device to include the login timestamp in the login reporting message.

7. The apparatus as defined in claim 1, wherein the first logic circuitry is further to send a uniform resource locator in the response to the client device, the uniform resource locator for use by the client device to send the login reporting message to the computer of the database proprietor.

8. The apparatus as defined in claim 1, wherein the response is further to cause the client device to include the second cookie identifier as a data parameter separate from a cookie field in the login reporting message.

9. A non-transitory computer readable medium comprising instructions that, when executed, cause a processor at an impression monitor system to at least:

access a network communication based on a login event at a client device, the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system; and

respond to the client device with a response, the response to cause the client device to include first and second cookie identifiers in a login reporting message and to send the login reporting message to a computer of a database proprietor that provides the Internet-based service, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system.

10. The computer readable medium as defined in claim 9, wherein the network communication is a webpage request which does not result in the impression monitor system returning a webpage to the client device, the webpage request to cause the impression monitor system to determine whether the second cookie identifier is already set in the client device.

11. The computer readable medium as defined in claim 10, wherein the instructions further cause the processor to send the second cookie identifier from the impression monitor system in response to the webpage request when the second cookie identifier is not already set in the client device.

12. The computer readable medium as defined in claim 9, wherein the instructions further cause the processor to receive a tag request at the impression monitor system, the tag request to include the second cookie identifier and at least one of a media identifier or a publisher site identifier corresponding to media accessed via the client device.

13. The computer readable medium as defined in claim 9, wherein the instructions further cause the processor to generate a login timestamp at the impression monitor system indicative of a time at which the login event occurred, and to send the login timestamp in the response to the client device.

14. The computer readable medium as defined in claim 13, wherein the response is further to cause the client device to include the login timestamp in the login reporting message.

15. The computer readable medium as defined in claim 9, wherein the instructions further cause the processor to send in the response to the client device a uniform resource locator for use by the client device to send the login reporting message to the computer of the database proprietor.

16. The computer readable medium as defined in claim 9, wherein the response is further to cause the client device to include the second cookie identifier as a data parameter separate from a cookie field in the login reporting message.

17. A method, comprising:

receiving a network communication at an impression monitor system based on a login event at a client device, the login event associated with an Internet-based service of a first Internet domain different from a second Internet domain of the impression monitor system; and

sending, by executing an instruction with a processor, a response to the client device, the response to cause the client device to include first and second cookie identifiers in a login reporting message and to send the login reporting message to a computer of a database proprietor that provides the Internet-based service, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system.

18. The method as defined in claim 17, wherein the network communication is a webpage request which does not result in the impression monitor system returning a webpage to the client device, the webpage request to cause the impression monitor system to determine whether the second cookie identifier is already set in the client device.

19. The method as defined in claim 18, further including sending the second cookie identifier from the impression monitor system in response to the webpage request when the second cookie identifier is not already set in the client device.

20. The method as defined in claim 17, further including receiving a tag request at the impression monitor system, the tag request including the second cookie identifier and at least one of a media identifier or a publisher site identifier corresponding to media accessed via the client device.