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Monitoring individual viewing of television events using tracking pixels and cookies

  • US 10,284,884 B2
  • Filed: 10/27/2017
  • Issued: 05/07/2019
  • Est. Priority Date: 12/23/2013
  • Status: Active Grant
First Claim
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1. A method comprising:

  • storing multiple reference data sets, wherein a reference data set is associated with a reference video segment;

    receiving a video fingerprint, wherein the video fingerprint is generated by a media system based on one or more frames displayed by the media system, and wherein the one or more frames are associated with an unidentified video segment;

    identifying a reference data set that is determined to match the video fingerprint;

    determining that an identified video segment corresponds to the unidentified video segment, wherein the identified video segment is determined based on the identified reference data set;

    determining content associated with the identified video segment;

    sending information associated with the content, wherein the information is addressed to the media system, and wherein the information causes the media system to display the content;

    generating a message indicative of a viewing event associated with the media system, wherein the message is generated in response to the identified video segment being determined; and

    automatically sending the message in response to the viewing event, wherein receiving the message at an additional server causes the additional server to log the viewing event.

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