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Method for defining a presentation format targetable to a demographic

  • US 10,289,259 B2
  • Filed: 03/08/2013
  • Issued: 05/14/2019
  • Est. Priority Date: 02/13/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method for targeting a presentation format of a message to a particular user who falls within a demographic, comprising:

  • obtaining selections elicited from at least one representative of the demographic from an interactive presentation, wherein at least one of the selections is of a generalized shape, color, or contrast which indicates a visual preference of the at least one representative of the demographic;

    generating, for each said at least one representative of the demographic, using code executing in a processor, a style passcode having alphanumeric characters, wherein each of the alphanumeric characters corresponds to a style parameter representing one or more of the selections made by each said at least one representative of the demographic by applying statistical formulas and interpretive style passcode algorithms to the selections;

    determining, using code executing in the processor, a tendency passcode reflecting visual preferences of the demographic by applying an interpretive tendency algorithm to each of the generated style passcodes to identify one or more common visual preferences across the demographic based on the frequency and weighted averages of each style parameter in each style passcode;

    selecting the message for distribution to the particular user within the demographic;

    verifying, using code executing in the processor, that the message has at least one style parameter that is within the tendency passcode;

    decoding each of the style parameters verified to be in the message from the tendency passcode, and the decoded at least one style parameter can be used to modify presentation parameters associated with the message;

    modifying the presentation parameters of the message based on the decoded at least one style parameter to define a customized message in the presentation format; and

    conveying the customized message in the presentation format to the user over a distributed computer network.

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