Dissemination of ads via point of sale terminals over a communications network

• US 10,290,021 B2
• Filed: 07/28/2014
• Issued: 05/14/2019
• Est. Priority Date: 07/28/2014
• Status: Active Grant

• Current Assignee: Rajesh Saggi
• Original Assignee: Rajesh Saggi
• Inventors: Saggi, Rajesh
• Primary Examiner(s): Refai, Sam
• Assistant Examiner(s): Shorter, Rashida R
• Application Number:
  US14/444,539
• Publication Number:
  US 20160027058A1
• Time in Patent Office: 1,751 Days
• Field of Search: None
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A method for disseminating ads over a communications network is disclosed. The method includes transmitting a plurality of ads to a plurality of terminals, receiving from a terminal a consumer'"'"'s telephone number/email address/social network handle, a unique ad identifier for a particular ad and a unique terminal identifier, generating and storing a record including the consumer'"'"'s telephone number/email address/social network handle, the unique ad identifier and the unique terminal identifier, generating a message associated with the particular ad, transmitting to a text message gateway/email server/social network a request to send a message to the consumer'"'"'s telephone number/email address/social network handle, receiving a request from the consumer'"'"'s mobile device, accessing the record using the unique record identifier, generating a custom page based on the data from the record, and transmitting the custom page to the consumer'"'"'s mobile device.

Claims

1. A method on a server for disseminating ads over a communications network, comprising:

a) transmitting, over the communications network, a plurality of ads to a plurality of terminals, wherein each of the plurality of terminals is associated with a unique terminal identifier, and wherein each of the plurality of ads is associated with a unique ad identifier;

b) receiving, over the communications network, a data packet from a particular one of the plurality of terminals at the direction of a consumer, wherein the data packet includes the consumer'"'"'s telephone number, a unique ad identifier for a particular one of the plurality of ads selected by the consumer, and a unique terminal identifier for the particular one of the plurality of terminals;

c) generating a record including the consumer'"'"'s telephone number, the unique ad identifier and the unique terminal identifier, and further including a unique record identifier and a timestamp, and storing said record in a connected database;

d) generating a message associated with the particular one of the plurality of ads, wherein the message includes alphanumeric data, the unique record identifier and a link configured to transmit a request including the unique record identifier to the server when activated, and wherein the message includes an invitation to the consumer to click on the link to receive an offer for a product advertised by the particular one of the plurality of ads selected by the consumer;

e) transmitting, over the communications network, to a text message gateway a request to send a text message, wherein the request includes the message and the consumer'"'"'s telephone number;

f) receiving, over the communications network, at the direction of a consumer, a request including the unique record identifier from the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number;

g) accessing, in the connected database, the record using the unique record identifier, and reading data in the record;

h) generating a custom page based on the data from the record, wherein content of the custom page corresponds to the offer for the product advertised by the particular one of the plurality of ads selected by the consumer; and

i) transmitting, over the communications network, the custom page to the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number.

2. The method of claim 1, further comprising a step before the step of transmitting a plurality of ads of:

storing in the connected database an ad record associated with each of the plurality of ads, wherein an ad record includes a unique ad identifier, a product or service description, and an image of the product or service.

3. The method of claim 2, wherein the step of transmitting a plurality of ads further comprises:

transmitting a plurality of ads to a plurality of terminals, wherein each of the plurality of ads comprises a web page.

4. The method of claim 3, wherein the step of transmitting a plurality of ads further comprises:

transmitting a plurality of ads to a plurality of terminals via HTTPS.

5. The method of claim 1, further comprising a step before the step of transmitting a plurality of ads of:

storing in the connected database a terminal record associated with each of the plurality of terminals, wherein a terminal record includes a unique record identifier, a unique terminal identifier, and a geographic location identifier for a terminal.

6. The method of claim 5, wherein the step of generating a record further comprises:

generating an activity record.

7. The method of claim 6, wherein the step of receiving a data packet further comprises:

receiving a data packet via HTTPS.

8. The method of claim 7, wherein the step of transmitting to a text message gateway further comprises:

transmitting to a text message gateway via HTTPS.

9. The method of claim 8, wherein the step of receiving a request further comprises:

receiving an HTTPS request.

10. The method of claim 1, wherein the step of accessing the record further comprises:

accessing in the connected database the record using the unique record identifier and reading instructions from the record, wherein said instructions define construction of a page.

11. The method of claim 10, wherein the step of generating a custom page further comprises:

generating a custom page based on the instructions from the record, wherein content of the custom page corresponds to the particular one of the plurality of ads.

12. The method of claim 11, wherein the step of transmitting the custom page further comprises:

transmitting the custom page via HTTPS.

18. The server of claim 10, wherein the step of generating a custom page further comprises:

generating a custom page based on the instructions from the activity record, wherein content of the custom page corresponds to the particular one of the plurality of ads.

13. A server for disseminating ads over a communications network, the server comprising:

a database for storing activity records;

a network interface device communicatively coupled with the communications network; and

a processor communicatively coupled with the network interface device, the processor configured for;

a) transmitting, over the communications network, a plurality of ads to a plurality of terminals, wherein each of the plurality of terminals is associated with a unique terminal identifier, and wherein each of the plurality of ads is associated with a unique ad identifier;

b) receiving, over the communications network, a data packet from a particular one of the plurality of terminals at the direction of a consumer, wherein the data packet includes the consumer'"'"'s telephone number, a unique ad identifier for a particular one of the plurality of ads selected by the consumer, and a unique terminal identifier for the particular one of the plurality of terminals;

c) generating an activity record including the consumer'"'"'s telephone number, the unique ad identifier and the unique terminal identifier, and further including a unique record identifier and a timestamp, and storing said activity record in the database;

d) generating a message associated with the particular one of the plurality of ads, wherein the message includes alphanumeric data, the unique record identifier and a link configured to transmit a request including the unique record identifier to the server when activated, and wherein the message includes an invitation to the consumer to click on the link to receive an offer for a product advertised by the particular one of the plurality of ads selected by the consumer;

e) transmitting, over the communications network, to a text message gateway a request to send a text message, wherein the request includes the message and the consumer'"'"'s telephone number;

f) receiving, over the communications network, at the direction of a consumer, a request including the unique record identifier from the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number;

g) accessing, in the connected database, the activity record using the unique record identifier, and reading data in the record;

h) generating a custom page based on the data from the activity record, wherein content of the custom page corresponds to the offer for the product advertised by the particular one of the plurality of ads selected by the consumer; and

i) transmitting, over the communications network, the custom page to the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number.

14. The server of claim 13, wherein the processor is further configured for:

storing in the connected database an ad record associated with each of the plurality of ads, wherein an ad record includes a unique ad identifier, a product or service description, and an image of the product or service, and

storing in the connected database a terminal record associated with each of the plurality of terminals, wherein a terminal record includes a unique record identifier, a unique terminal identifier, and a geographic location identifier for a terminal.

15. The server of claim 14, wherein the step of transmitting a plurality of ads further comprises:

transmitting a plurality of ads to a plurality of terminals, wherein each of the plurality of ads comprises a web page.

16. The server of claim 15, wherein the step of transmitting a plurality of ads further comprises:

transmitting a plurality of ads to a plurality of terminals via HTTPS.

17. The server of claim 16, wherein the step of accessing the activity record further comprises:

accessing in the connected database the activity record using the unique record identifier and reading instructions from the activity record, wherein said instructions define construction of a page.

19. A computer readable storage medium storing executable instructions, which, when executed by a computer device, cause the computing device to perform a method for disseminating ads over a communications network, the method comprising:

a) transmitting, over the communications network, a plurality of ads to a plurality of terminals, wherein each of the plurality of terminals is associated with a unique terminal identifier, and wherein each of the plurality of ads is associated with a unique ad identifier;

b) receiving, over the communications network, a data packet from a particular one of the plurality of terminals at the direction of a consumer, wherein the data packet includes the consumer'"'"'s telephone number, a unique ad identifier for a particular one of the plurality of ads selected by the consumer, and a unique terminal identifier for the particular one of the plurality of terminals;

c) generating a record including the consumer'"'"'s telephone number, the unique ad identifier and the unique terminal identifier, and further including a unique record identifier and a timestamp, and storing said record in a connected database;

d) generating a message associated with the particular one of the plurality of ads, wherein the message includes alphanumeric data, the unique record identifier and a link configured to transmit a request including the unique record identifier to the server when activated, and wherein the message includes an invitation to the consumer to click on the link to receive an offer for a product advertised by the particular one of the plurality of ads selected by the consumer;

e) transmitting, over the communications network, to a text message gateway a request to send a text message, wherein the request includes the message and the consumer'"'"'s telephone number,

f) receiving, over the communications network, at the direction of a consumer, a request including the unique record identifier from the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number;

g) accessing, in the connected database, the record using the unique record identifier, and reading data in the record;

h) generating a custom page based on the data from the record, wherein content of the custom page corresponds to the offer for the product advertised by the particular one of the plurality of ads selected by the consumer; and

i) transmitting, over the communications network, the custom page to the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number.

20. The computer readable storage medium of claim 19, further comprising a step before the step of transmitting a plurality of ads of:

storing in the connected database a terminal record associated with each of the plurality of terminals, wherein a terminal record includes a unique record identifier, a unique terminal identifier, and a geographic location identifier for a terminal.