Peer-to-peer wagering platform
First Claim
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1. A method comprising:
- accessing, by a first server, data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user;
generating, using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics; and
modifying, at a time determined for modification of the display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to enter an online skills-based gaming competition, the modifying by a peer wagering module integrated into a game instance configured to execute on a client including a display, the peer wagering module in communication with the first server to provide the online skills-based gaming competition;
wherein at least one of the accessing, generating, and modifying is performed by at least one data processor forming part of at least one computing system.
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Abstract
Data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user is accessed. Using the accessed data and a set of rules, a targeted advertisement to present to the first user is determined. The targeted advertisement specifies at least one skills-based game and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics. The targeted advertisement is generated. Data characterizing the targeted advertisement is provided. Related apparatus, systems, techniques, and articles are also described.
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Citations
22 Claims
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1. A method comprising:
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accessing, by a first server, data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user; generating, using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics; and modifying, at a time determined for modification of the display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to enter an online skills-based gaming competition, the modifying by a peer wagering module integrated into a game instance configured to execute on a client including a display, the peer wagering module in communication with the first server to provide the online skills-based gaming competition; wherein at least one of the accessing, generating, and modifying is performed by at least one data processor forming part of at least one computing system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 21, 22)
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12. A system comprising:
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at least one data processor; memory storing instructions which, when executed by the at least one data processor, causes the at least one data processor to perform operations comprising; accessing data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user; generating, using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics; and modifying, at a time determined for modification of the display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to enter an online skills-based gaming competition, the modifying by a peer wagering module integrated into a game instance configured to execute on a client including a display, the peer wagering module in communication with the first server to provide the online skills-based gaming competition. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19)
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20. A non-transitory computer program product storing instructions, which when executed by at least one data processor of at least one computing system, implement operations comprising:
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accessing, by a first server, data characterizing historical skills-based gaming metrics for a first user and historical skills-based gaming metrics for at least one second user; generating, using the accessed data and a set of rules, a targeted advertisement to present to the first user, the targeted advertisement specifying at least one skills-based game, and a characterization of the at least one second user'"'"'s historical skills-based gaming metrics; and modifying, at a time determined for modification of the display space, the advertisement display space to include the targeted advertisement, the targeted advertisement prompting the user to enter an online skills-based gaming competition, the modifying by a peer wagering module integrated into a game instance configured to execute on a client including a display, the peer wagering module in communication with the first server to provide the online skills-based gaming competition.
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Specification